Villette presentation

1. Living,breathingspace.

3. Villette defined.
In Italian, Villette is home.
In French, Villette is a small town.
To us, Villette is a living, breathing space you will call home.

4. Introducing Villette
As Egypt emerges from the challenges of the last few years, it is my great pleasure to introduce Villette to the market: a SODIC signature
collection of residential, commercial and lifestyle products in the ever-growing metropolis of New Cairo.
The conceptualisation of Villette has been a creative and intellectual journey for the entire SODIC team. The contribution of internationally
renowned master planners side by side with our in-house experts produced a thoughtful, high quality master-plan that catered to the local
market while offering the novelty and modern lifestyle we have come to be known for.
SODIC has truly become a special working environment where we are able to funnel energy and enthusiasm into market leading products in
a meaningful and collaborative way. The turnaround time from when we acquired the 301 acres plot to the completion of a master-plan that
meets all of our technical, financial and design criteria is an incredible achievement of which are all enormously proud.
Villette represents our first entirely new project on a new parcel of land since Eastown in 2008. The stand-alone villas are the first we have
introduced since Allegria in SODIC West. All the prototypes are designed in-house and they promise to be some of the best and most
relevant homes in Egypt today. SODIC strives to consistently provide the market with the quality, design and modernity that has become
synonymous with our brand.
I hope you enjoy and appreciate Villette as much as we enjoyed bringing it to life. With its vast green areas, walking and cycling paths, parks,
sports facilities and generous town centre, it has been designed with you, the customer, in mind. Villette is not just a home, it is a way of life.
You will notice that there is no marketing of Villette - our sales policy has been adjusted to ensure that we build the community you want to
live in.
Ahmed Badrawi
Managing Director

5. Living,
breathing
space
“Villette will be the first luxury development since the revolution and the first to benefit
from lessons learned in the initial wave of suburban development. We want to redefine
luxury in the Egyptian real estate market.”
- Ahmed Labib
Chief Commercial Officer

6. - Basil Ramzy
Chief Development Officer
Space
to
live
“With Villette, SODIC set a simple and ambitious goal to create a development that
promotes well-being and happiness for the people who live there. This led to details
such as homes designed for better indoor air quality, streetscapes that prioritise people
over cars, and at its core, a village centre designed to create community. Success for
SODIC would mean in time, the people who live and grow up in Villette develop a real
sense of belonging and feeling of ownership over the public space.”

7. space
to
breathe
“Villette is planned as a walkable community, made up of several neighbourhoods that
are all organised around a village center. The organisation of the pedestrian corridors,
vehicular roadways, and extensive sports and bike trails all facilitate safe and easy
access between the different neighbourhoods and to the village center, providing for an
interactive lifestyle around community amenities. With this project, SODIC is aiming at
setting new standards for community building in Egypt.”
- Markus ElKatsha
Executive Director - Design & Engineering

8. Zamalek
MohandeseenMehwar Corridor
El Haram
Ring Road
Ring Road
River Nile
Downtown Cairo
Nasr City
Cairo International Airport
Suez Road
Maadi
Giza Pyramids
Heliopolis
Waslet Maryoutia
Road 90
AUC
Ain Sokhna Road
Location
Villette is in the heart of New Cairo, to the east of downtown Cairo. Strategically located
off of Road 90, it is close enough to the hustle and bustle of Eastown and other New
Cairo attractions however, far enough from them to give the relaxtion and rejuventation
of being in a serene suburb.

9. Master-planned by the renowned SWA Group, the aim with Villette is to offer residents
the benefits of a suburban development – space, outdoor activities and relative
tranquillity – while at the same time offering a very active and social town centre.
The idea of creating distinctive districts with inter-connected neighbourhoods, linked
together with open space and circulation networks, that allow people to easily move
about and interact, shall tie this community together in unmatched outdoor experience.
The SWA Group is a US-based urban planning, design and landscape architecture firm working
worldwide from seven offices. Throughout its 50+ year history, The SWA Group has embraced
theideathatplanninganddesigncanshapetheenvironmentinfundamentalways. Theirfocus
continues to be balancing the natural and built environments, social cultural and economic
objectives to create value for our clients and the communities our work supports.
master
plan

10. town
centre
Sports facilities:
• Gym
• Tennis courts
• Squash courts
• Multi-purpose courts
• Full size pitch
Other facilities:
• Mosque
• Spa
• Kids play grounds
• Organic farm
Services:
• Pharmacy
• Laundry
• Supermarket
• Bakery
• Medical clinic
Retail:
10 F&B and 10 retail outlets surrounding the central piazza in a form of multi stand-alone iconic buildings promoting
outdoor life style (outdoor sitting areas, shade structures, outdoor terraces and roofs).
• Run and bike trails that weave through the whole community, connecting the four
main pocket parks
• Swimming - lounge pool
• Swimming - lap pool (junior Olympic)
• Kids pool with water park
• Church
• Central green & central piazza
• Area for flea market on weekends
• Kiosks in outdoor communal spaces
• Facility management offices
• Nursery
• Vet clinic
• ATM centre
• Leasable storage areas
Designed as an indoor/outdoor venue with open spaces, water features, landscaping and piazzas, the town centre
is the heart and identity of Villette, acting as the sports, cultural and social events venue for its residents. A vast
array of amenities and facilities will service the community, and with a selective range of retail shops, F&B outlets,
cultural centre and a clubhouse, Villette’s residents and visitors alike will be spoilt for choice.

11. At SODIC we perceive art as the highest expression of freedom, one that reflects an individual articulation free from definitions
of ideology, schools of thought and artistic categorisations. We believe that the arts play a large role in Egyptian society, and
provide a powerful platform for communication beyond the capacity of words. It makes life more joyful and affects most of what
we do. Art is the cultural expression of society, reflecting its triumphs, defeats, hopes, fears and aspirations.
To enquire about the art used in this publication, please email: info@afremov.com
thankyou