1. The document discusses new media trends in tourism communication, focusing on online video and its growing importance. 2. It analyzes data showing increasing online video consumption and the rise of video sharing platforms. 3. Models for analyzing website communication and user behavior are presented to understand how tourists engage with and share experiences online.

1. Quale video per quale turista? Bergamo- 3 Giugno 2010 Dr. Alessandro Inversini

4. eTourism (Buhalis, 2001)

16. The Website Communication Model 1. A cluster of contents and service 2. A collection of technical instruments that make accessible those contents and services 3. A group of people who produce, update and promote the site, etc. 4. A group of people who access the site and use it The context/world, the relevant market

17. The Website Communication Model 1. A cluster of contents and service 2. A collection of technical instruments that make accessible those contents and services 3. A group of people who produce, update and promote the site, etc. 4. A group of people who access the site and use it The context/world, the relevant market

18. The Website Communication Model 1. A cluster of contents and service 2. A collection of technical instruments that make accessible those contents and services 3. A group of people who produce, update and promote the site, etc. 4. A group of people who access the site and use it The context/world, the relevant market

19. The Website Communication Model 1. A cluster of contents and service 2. A collection of technical instruments that make accessible those contents and services 3. A group of people who produce, update and promote the site, etc. 4. A group of people who access the site and use it The context/world, the relevant market

20. The Website Communication Model 1. A cluster of contents and service 2. A collection of technical instruments that make accessible those contents and services 3. A group of people who produce, update and promote the site, etc. 4. A group of people who access the site and use it The context/world, the relevant market

23. Users’ behaviors (Gretzel, Fesenmaier & O’Leary, 2006)

24. Pre-consumption Online Tourism Domain

25. Pre-consumption Ricerca con motore di ricerca Prenotazione & Acquisto […]

26. Consumption Online guidebooks Dispositivi Mobili Carte di Credito […]

35. RAVENNA (media analysis)

36. RAVENNA (topics and feelings analysis)

37. Confronto di tre casi Europei (I)

38. Confronto di tre casi Europei (II)

44. Podcast & VideoPodcast http://www.myswitzerland.com/de/multimedia/podcast/cities/feed.xml

46. Contacts Dr. Alessandro Inversini Webatelier.net Università della Svizzera italiana [email_address] http://www.youtube.com/watch?v=fvpcgcXpsOY