Videomarketingproject 091124171340-phpapp01
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This document outlines an assignment for students to create a 3-5 minute marketing video for an English language program. Students will be placed into groups and choose a topic related to studying at Lewis & Clark College, such as outdoor programs, dining locations, dorm life, or technology resources. The video must include titles, at least one video clip, and a scripted voiceover. Students will work on storyboarding, collecting materials, and editing the video in class and have it completed by November 2nd. The goal is to provide dynamic online content to attract new students through a video on Facebook.
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- 1. AES 130 Contemporary Topics 3 Project for Unit 4: Business (Marketing) Create a Video Advertisement for AES Marketing research tells us that an intensive English program must have an interesting, dynamic* presence on the internet in order to attract new students, or customers. In addition, research also shows that Facebook is universally popular and the ideal venue for promoting a program such as AES. Dynamic content can be provided in several ways, including videos of the campus, samples of student work, and graphics showing the benefits of choosing to study at this location. This project will combine these into student-created videos which promote English language study at Lewis & Clark. Assignment: Create a 3-5 minute video in iMovie Topic: Choose a topic about L&C that you think is something that new students will be interested in or will want to know about. You are marketing L&C, so be positive in your descriptions! Suggested topics: • Outdoor programs at L&C • The bookstore • Study locations around campus • Health services at L&C • The library • Eating locations around campus • Eating in the Bon • Dorm life • Riding the shuttle downtown • Multicultural activities • The AES office • A topic of your own choice, check • Technology at L&C • The ISO office with instructor Requirements: ••Length: 3-5 minutes ••Content: must include titles (checked by me) must include at least 1 video clip must include scripted voice-over (checked by me) may include still photos may include background music (not too loud) all group members must participate, but not all group members must be on camera Schedule: In Class, Tuesday, Oct. 13: Form your group and choose a topic Homework: Start researching and collecting materials (video clips, photos, interviews, etc.) In Class, Friday, Oct. 16: Make an outline or storyboard of your video in class Homework: Do more research and collecting. It’s good to store materials on your WebDisk! In Class, Tuesday, Oct. 20: Work on & turn in outline or storyboard and the script you will read. Include all words (titles) to be included. I want to check your English before you create the video. Class on Thursday, Oct. 22: Meet in the ILC (Mac lab in Miller) 11:30-12:30 to put together your project. Bring all your materials or have everything saved on your WebDisk. Class on Tuesday, Oct. 27: Meet in the ILC (Mac lab in Miller) 11:30-12:30 Homework: Continue to polish your project. You can work in the Resource Lab (Justin) in the library. People in the Resource Lab and Lindsay in the ILC know how to use iMovie. FINAL DUE DATE: Nov. 2, Present in class GROUPS (2 or 3): Choose your own, with these members 1. JM, JW, K 2. JM, JW, A 3. JM, JW, A 4. JM, JW, K 5. JM, JW, A 6. JM, A *dynamic=always changing