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La grammatica dei video
1
Linguaggio cinematografico
PERCHÉ ILVIDEO
2
75% del nostro cervello
raccoglie informazioni visive.
Le immagini vengono
acquisite dal nostro
cervello 60.000 volte più
velocemente di un testo.
I visitatori sono 144%
più intenzionati
all’acquisto dopo aver
visto un video.
52% dei consumatori dichiara
che guardare video dei prodotti
li rende più sicuri nella
decisione di acquisti online.
I video sono condivisi 12
volte più dei testi e dei links.
Nel 2017 il 90% di tutto il traffico mondiale internet sarà video.
LA FASI
3. Produzione
2. Pre-produzione
1. Scrittura
4. Post-produzione
5. Distribuzione
LO SCRIPT
Visivo Sonoro
___________
___________
___________
___________
___________
___________
___________
___________
___________
Dialoghi

e

didascalie
Descrizione

delle

vignette
L’INQUADRATURA
5
L'inquadratura è la porzione di spazio fisico
inquadrata dall'obiettivo della macchina da
presa in un certo lasso di tempo.
L'atto di inquadrare consente di delimitare con
precisione lo spazio che sarà ripreso e al
contempo di escludere tutto il resto che
rimarrà "fuori campo”.
CAMPI E PIANI
• campo lunghissimo
• campo lungo
• campo medio
• totale
• dettaglio
• figura intera
• piano americano
• piano medio
• primo piano
• primissimo piano
• particolare
6
LA REGOLA DEITERZI
Posiziona il soggetto principale in uno dei punti

d’incrocio delle linee divisorie.
7
ANGOLAZIONE
dall’alto
dal basso
frontale
obliqua
MOVIMENTO MACCHINA
• La panoramica
• La carrellata
• Travelling (dolly, steadicam, flycam, gocam…)
• Macchina a mano
9
CAMPO E CONTROCAMPO
LO STORYBOARD
11
IL MONTAGGIO
12
seq 1 seq3 seq2 seq1
…audio
colonna sonora
audio
TOOLS & LINKS
• wevideo
• Youtube Creator Accademy
• Youtube tools
• 123apps
• picmonkey
• celtx
13
CONTATTI
actor & account director of Storymakers.it
Alessandro Lucente
facebook.com/Lucente.Alessandro
twitter.com/alelucente
it.linkedin.com/in/alessandrolucente
alessandro.lucente@storymakers.it
+39 392 67 20 852
google.com/+AleLucente

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