The document outlines the principles of architectural programming, emphasizing the need for a systematic evaluation of a client's goals and the surrounding community's needs to achieve high-quality design. It discusses the importance of translating a client's program into spatial solutions while avoiding a superficial approach. Various diagrams are referenced to aid in the programming work and facilitate understanding of complex architectural concepts.

1. pro-gramming
SI658 Winter 2015

2. 1. Programming Setup
2. Programming Work

3. 1. Programming
setup

4. Architectural programming is
the thorough and systematic evaluation
of the interrelated values, goals, facts, and
needs of a client’s organization, facility
users, and the surrounding community.
A well-conceived program leads to
high-quality design.
Robert Hershberger, Ph.D FAIA

6. http://library.iasummit.org/podcasts/more-than-a-metaphor-making-places-with-information/
Thorough & Systematic
Interrelatedness Evaluation

7. Thorough & Systematic
Interrelatedness Evaluation

8. WHY
programming analysis synthesis specification
architecting
in-
struct-
ing
WHENHOWWHAT
designing

9. archite
programming

10. archite
programming
Stakeholder Interviews
As-is Mapping
Baseline KPIs
Intention Model
Project Scope & Goals
Background Research
Program Brief
To-be Mapping

11.
As a professional, you are obliged to
translate the program of a client into that
of the spaces of the institution this
building is to serve.
You might say it is a space order,
or a space-realm of this activity of
mankind which is your professional
responsibility.
An architect should not take the program
and simply give it to the client
as though he were filling a doctor
prescription.
Louis Kahn
White Light, Black Shadow
Louis I Kahn Conversations with Students,
Architecture at Rice (26);
Princeton Architectural Press
1998

12. COMPLEX
SIMPLE
SIMPLE COMPLEX
Goals
Goals
Means Means
Robert Venturi
Complexity and Contradiction in Architecture
Museum of Modern Art Papers on Architecture (1);
Museum of Modern Art, New York
1966

13. Philip Johnson
The Glass House
New Caanan, CT
1949

14. Philip Johnson
Wiley House
New Caanan, CT
1952

15. FIRMNESS
Robert Venturi, Denise Scott Brown and Steven Izenour
Learning from Las Vegas
The MIT Press, Massachusetts Institute of Technology,
Cambridge MA
1972
COMMODITY
DELIGHT
+ =F C D
Vitruvian Balance
Walter Gropius’ International Style Modernism
+F C D
Venturi Scott Brown Mannerism
( ) +
Vitruvius Polio
The Ten Books on Architecture
Morris Hicky Morgan, Ed
Harvard University Press
Cambridge MA
1914

16. 2. Programming
work

17. 1. Venturi Diagram
2. Vitruvian Diagram
3. Bubble Diagram
Activity Part 1: As-Is iTunes

18. Activity Part 2: To Be iTunes*
* at least one group has already renamed the product
1. Venturi Diagram
2. Vitruvian Diagram
3. Bubble Diagram

20. 1
2
3
4
5 6
7
8
1. Leather
2. Shoes
3. Belts
4. Wallets
5. Travel Bags
6. Briefcases
7. Shoe Care
8. Socks
9. Swims
10.Outerwear
10
9
http://content.allenedmonds.com/catalogs/2015_ae_spring_catalog_retail.pdf
Simpler Bubble Diagram

21. next week: