Online video is the most useful ad format according to a 2011 Google study. Consumers watch over 21 hours of online video per month on average, with 20% of videos watched containing ads. Half of consumers who view online video ads take some action afterwards, such as visiting the advertiser's website. A case study by Gunn Nissan placed video ads targeting males aged 25-54 in specific zip codes in San Antonio. Over 300,000 video ad impressions were delivered with an 82% completion rate, and over 3,700 direct clicks to the dealer's website.
Viacom reported record third quarter 2002 results with revenues increasing 10% to $6.3 billion and operating income increasing to $1.3 billion compared to $194 million in the third quarter of 2001. Every business segment saw higher revenues and operating income led by strong advertising growth of 14% overall. Net earnings were $640 million or $.36 per share compared to a net loss of $.11 per share in the third quarter of 2001. Excluding certain one-time items from 2001, operating income grew 18% and earnings per share grew 17% reflecting strong performance across all of Viacom's business segments.
This document provides an executive summary of a marketing campaign for State Farm auto insurance. Key highlights include reaching over 1 billion target impressions through a 13-month multimedia strategy. The campaign leverages a "road trip" metaphor and positions agents as travel accessories. It uses the creative strategy of "CYA" and engages audiences through an interactive promotional game. Branding and community initiatives empower customers and agents to make local impacts. Research inspired the campaign from diverse sources like Old Spice, Nike+, and Farmville to emotionally engage audiences.
Computer literacy in Bangladesh is steadily on the rise. There is also a growing number of Internet users; cellular phone is widespread and so is accessibility of technology like SMS. While even a few years ago computers were vastly used as digital ‘typewriters’, they are now being employed to maintain accounts worth tens of millions of takas and more importantly, in storing useful information.
The concept of a Digital Bangladesh is welcomed by the IT professionals and the general mass. To fuel this notion the government must give due importance to the matter of cybercrime. Otherwise, like many other positive initiatives this will fall on its face. It is a matter of hope that the “National Information and Information Technology Guidelines 2009” has included Cybercrime as an agenda. To make this a success the Ministry of Information Technology, along with the IT professionals and the media must come forward.
Viacom reported record first quarter 2001 results, with revenues increasing 90% to $5.75 billion and EBITDA up 145% to $1.15 billion. Key segments like Cable Networks, Television, and Infinity saw significant revenue and EBITDA gains compared to the previous year. On a pro forma basis, revenues rose 6% to $5.77 billion while EBITDA grew 15% to $1.15 billion. The company expects continued strong growth over the rest of 2001, forecasting 20% annual EBITDA growth.
Growing Viewership Through Data-Driven Program PromotionJeff Storan
Simulmedia is a New York City-based TV program promotion ad network that uses anonymous viewing data from 15+ million US households to deliver targeted on-air promotions for TV networks. By understanding individual viewers' preferences, Simulmedia can predict which viewers are most receptive to specific programs and reach them effectively. Trials show Simulmedia consistently delivers higher viewership and return on investment for networks' programs compared to traditional promotion methods.
This document is Greystripe's Consumer Insights Report for the first quarter of 2009. It summarizes Greystripe user demographics, behaviors, and preferences based on surveys of their iPhone, Java, and rich media network users. Key findings include that Greystripe users are predominantly aged 18-44, well-educated, and make purchasing decisions influenced by advertising. The report also provides engagement metrics for Greystripe's platforms and top applications.
This document summarizes the key findings from ADMA's 4th Annual Digital Marketing Survey for Asia Pacific. The survey received 108 responses from marketers in September 2007. It found that 87% of respondents indicated that digital marketing is part of their marketing strategy, an increase from previous years. Additionally, 39% of respondents planned to spend over 15% of their ad budget on digital marketing, a 16% increase from 2006. Most marketers continue to increase their budget allocation to digital marketing each year. The document provides an overview of trends in mobile, online games, and video marketing in the region.
The document discusses the popular BBC television show Top Gear. It provides background on the show's history, starting in 1977 as a regional motoring program that covered cars and road safety. Over time, the show evolved into an entertainment program focused on humor and pushing cars to their limits. It profiles some of the main hosts, including Jeremy Clarkson, Richard Hammond, and James May. It also notes the show's large international popularity and discusses whether it can continue successfully without Jeremy Clarkson, who left the BBC.
Viacom reported record third quarter 2002 results with revenues increasing 10% to $6.3 billion and operating income increasing to $1.3 billion compared to $194 million in the third quarter of 2001. Every business segment saw higher revenues and operating income led by strong advertising growth of 14% overall. Net earnings were $640 million or $.36 per share compared to a net loss of $.11 per share in the third quarter of 2001. Excluding certain one-time items from 2001, operating income grew 18% and earnings per share grew 17% reflecting strong performance across all of Viacom's business segments.
This document provides an executive summary of a marketing campaign for State Farm auto insurance. Key highlights include reaching over 1 billion target impressions through a 13-month multimedia strategy. The campaign leverages a "road trip" metaphor and positions agents as travel accessories. It uses the creative strategy of "CYA" and engages audiences through an interactive promotional game. Branding and community initiatives empower customers and agents to make local impacts. Research inspired the campaign from diverse sources like Old Spice, Nike+, and Farmville to emotionally engage audiences.
Computer literacy in Bangladesh is steadily on the rise. There is also a growing number of Internet users; cellular phone is widespread and so is accessibility of technology like SMS. While even a few years ago computers were vastly used as digital ‘typewriters’, they are now being employed to maintain accounts worth tens of millions of takas and more importantly, in storing useful information.
The concept of a Digital Bangladesh is welcomed by the IT professionals and the general mass. To fuel this notion the government must give due importance to the matter of cybercrime. Otherwise, like many other positive initiatives this will fall on its face. It is a matter of hope that the “National Information and Information Technology Guidelines 2009” has included Cybercrime as an agenda. To make this a success the Ministry of Information Technology, along with the IT professionals and the media must come forward.
Viacom reported record first quarter 2001 results, with revenues increasing 90% to $5.75 billion and EBITDA up 145% to $1.15 billion. Key segments like Cable Networks, Television, and Infinity saw significant revenue and EBITDA gains compared to the previous year. On a pro forma basis, revenues rose 6% to $5.77 billion while EBITDA grew 15% to $1.15 billion. The company expects continued strong growth over the rest of 2001, forecasting 20% annual EBITDA growth.
Growing Viewership Through Data-Driven Program PromotionJeff Storan
Simulmedia is a New York City-based TV program promotion ad network that uses anonymous viewing data from 15+ million US households to deliver targeted on-air promotions for TV networks. By understanding individual viewers' preferences, Simulmedia can predict which viewers are most receptive to specific programs and reach them effectively. Trials show Simulmedia consistently delivers higher viewership and return on investment for networks' programs compared to traditional promotion methods.
This document is Greystripe's Consumer Insights Report for the first quarter of 2009. It summarizes Greystripe user demographics, behaviors, and preferences based on surveys of their iPhone, Java, and rich media network users. Key findings include that Greystripe users are predominantly aged 18-44, well-educated, and make purchasing decisions influenced by advertising. The report also provides engagement metrics for Greystripe's platforms and top applications.
This document summarizes the key findings from ADMA's 4th Annual Digital Marketing Survey for Asia Pacific. The survey received 108 responses from marketers in September 2007. It found that 87% of respondents indicated that digital marketing is part of their marketing strategy, an increase from previous years. Additionally, 39% of respondents planned to spend over 15% of their ad budget on digital marketing, a 16% increase from 2006. Most marketers continue to increase their budget allocation to digital marketing each year. The document provides an overview of trends in mobile, online games, and video marketing in the region.
The document discusses the popular BBC television show Top Gear. It provides background on the show's history, starting in 1977 as a regional motoring program that covered cars and road safety. Over time, the show evolved into an entertainment program focused on humor and pushing cars to their limits. It profiles some of the main hosts, including Jeremy Clarkson, Richard Hammond, and James May. It also notes the show's large international popularity and discusses whether it can continue successfully without Jeremy Clarkson, who left the BBC.
AJ LeBlanc "Video Search Engine Optimization"Sean Bradley
The document discusses video search engine optimization (SEO) strategies and provides a case study of their implementation for Rick Case Honda. It recommends using video pre-roll ads to target local car buyers on popular websites and platforms. A case study showed that using targeted CR-V videos increased the dealership's monthly trade-in volume by 41%. It also recommends video SEO best practices like proper video tagging and regular uploads to maximize organic search rankings. Metrics from the Rick Case Honda campaign showed it achieved over 118,000 unique viewers and a 1.78% click-through rate within budget.
Gunn Nissan saw a 29% increase in eCommerce sales after implementing an online video advertising strategy using video search engine optimization (SEO) and pre-roll video ads. Their two-pronged approach involved (1) optimizing videos to rank highly in search results for car-related keywords and (2) pushing targeted pre-roll video ads to local consumers on popular websites, which drove over 3,700 clicks to their website. The success of their video advertising campaign demonstrated that online video is a highly effective way for dealers to generate brand awareness and site traffic.
Beyond Click-Through Rates: Measurement and MobileJohn Egan
The document discusses best practices for mobile advertising measurement and metrics. It notes that operational expectations are often based on online practices, but those expectations do not translate well to mobile. There are challenges around specifications, fragmentation, systems alignment, and reporting metrics on mobile. It provides recommendations around using standardized ad formats, planning for multiple device sizes, testing third party tracking, and clearly defining key metrics. Communication between partners is important for success. The document also provides examples of metrics that could be reported and insights that can be gained from analyzing campaign performance data.
Going Beyond Selling Cars to Win ClientsVivastream
The document discusses how an automotive company went beyond just selling cars to winning over clients. It implemented a 5-year program that provided dealers with tools like CRM, data analytics and direct marketing campaigns. This allowed dealers to generate 5 times more leads than the automaker's worldwide average and increase conversion rates. The program helped dealers personalize marketing, measure performance and identify opportunities to increase sales and loyalty.
comScore Study Finds Professionally-Produced Video Content And User-Generated...EXPO
The document discusses a presentation about user-generated video content and its synergistic effects when used alongside professionally-created content. Previous research from EXPO Communications found that user-generated product review videos often contain the same persuasive elements as television and digital advertising. Additionally, these user-generated videos complement other media types by emphasizing different messaging elements. The presentation aims to demonstrate how user-generated and professional videos can be effectively integrated in marketing strategies.
AJ LeBlanc – 12 Month Dealer Case Study for Video SEO And Video PreRollSean Bradley
This 12-month case study summarizes the results of Rick Case Honda's video pre-roll and video SEO conquest strategies in Miami, Florida over 12 months. The video pre-roll strategy involved targeting 3.6 million impressions to auto intenders in Miami, achieving a reach of 411,744 people with an average frequency of 11 views. This resulted in 50,761 total clicks over 12 months at a cost of $1.42 per click. The video SEO conquest strategy involved creating informational videos comparing Honda models to similar Toyota models. This resulted in Rick Case Honda organically outranking local Toyota dealers for relevant search terms, leading to a 688% increase in monthly Toyota trades completed by Rick Case
A presentation entitled Impact of Online and Television Advertising on Consumer Behavior, was given at the Advertising Research Foundation’s (ARF) AM 6.0 conference held in 2011. The presentation includes, the challenges to measuring cross-platform media impacts, comscore methods, case studies and results. Presenters included Joan FitzGerald-Vice President of comScore & Alan Vaughn- Statistical Analyst at comScore.
This document discusses semantic advertising and its applications. It provides examples of how semantic advertising can improve key metrics for advertisers such as click-through rate, cost per click, engagement, and interaction rate. The document also outlines some solutions that semantic advertising applications called "RAMPS" can provide, including delivering relevant content and media, solutions for retailers, performance branding experiences, social marketing, and customer relationship management.
Finding the waste in marketing spendingMichael Wolfe
Every marketing program has about 25-70% of its spending occurring on initiatives which generate very low returns which only generate a fraction of the break-even revenue of its spending. This analytics for identifying these more wasteful activities and the upside resulting from trading the high productive marketing activities for the more wasteful ones.
Akamai is a leading content delivery network provider. It has lost some market share in recent years as the industry has transitioned from a monopoly to an oligopoly. Akamai faces increasing competition from firms like Limelight, Level 3, and Amazon AWS. While Akamai's pricing premium previously gave it an advantage, competitors now threaten to develop more market share. Akamai recognizes the need to differentiate its products and be more aggressive with pricing in response to competitive pressures.
The document provides details about an online video event organized by Portada including sponsors, agenda items, and logistics. Key highlights include:
- Silver and bronze sponsors as well as an online video talent development and official wire sponsors supported the event.
- The agenda covered topics like platforms, formats and reach in the online video space in Latin America. It also included case studies and discussions on reinventing and leveraging online video potential.
- Logistics covered the event website, Wi-Fi access sponsored by Teads, and locations for registration and a special online video talent showcase.
Interact 2017 Keynote speech: Measuring the future by Gian Fulgoni, CEO & Co-...IAB Europe
The document discusses the need for improved digital media measurement metrics that focus on effectiveness rather than just impressions or clicks. It argues that online surveys often provide misleading data due to sampling biases, and that viewability alone is not a sufficient metric as it does not measure outcomes like ad recall, attitudes, or sales lift. The document advocates for cross-platform measurement of unduplicated audiences and effective frequency to better plan campaigns across devices.
comScore provides cross-platform audience and advertising measurement solutions. Its products integrate various data sources to meet industry needs such as measuring unduplicated audience reach, advertising effectiveness, and invalid traffic. comScore collects over 1.7 trillion digital interactions per month from a variety of panels and census-level data to provide precise, large-scale insights. The document discusses trends in digital media consumption and advertising, including the importance of measuring across devices and platforms to understand total audience reach and the superior effectiveness of targeted mobile ads compared to desktop. It emphasizes the need for viewability, brand safety and invalid traffic measurement for programmatic advertising.
This document discusses the services and approach of the digital marketing agency Keyword First. Some key points:
- Keyword First believes in an integrated marketing approach across SEO, PPC, display, social media, and more.
- They have experience working with major brands like Macy's, Disney, GM creating successful campaigns.
- Their partnership approach provides full transparency and customization without templated solutions.
- They align all media under a cohesive strategy, closely measure results, and optimize campaigns daily if needed.
The document discusses how brands aim to deliver consistent personalized experiences to customers but marketing is fragmented across channels, data, and technology. It notes that 33% of marketers coordinate campaigns to prevent duplicate communications, 28% are connecting channels for omnichannel experiences, and 18% are unifying data sources. However, 60% use limited piecemeal solutions. The customer journey and media industry are also fragmented. The document argues that converging advertising and marketing technology can provide a single foundation for data activation and journey management.
Persuasive Potential of Consumer-Produced ContentEXPO
The document discusses research analyzing the persuasive potential of user-generated product review videos. 25 review videos from the EXPO community were evaluated using the ARS Zipline system, which analyzes the presence of executional elements proven to influence advertising performance. The analysis found that 100% of the selected videos scored in the average or above average range for persuasive potential. Some examples scored highly by demonstrating the product and communicating differentiating features or superiority claims. Overall, the research suggests user-generated reviews contain elements that can make them useful for branding purposes.
YouTube reaches 59% of all auto enthusiasts, with over 2 million unique auto enthusiast users per month. These users are males aged 18-44 who are influential in vehicle purchase decisions. YouTube reaches a significantly higher percentage of auto enthusiasts than other niche vehicle sites, demonstrating it is an effective platform for reaching this target audience.
Tribal Fusion is a digital advertising company that reaches 167 million users across 2000+ premium websites. It offers customized advertising solutions through dedicated industry teams and proprietary technology that provides insights and analytics. Tribal Fusion's contextual targeting engine and optimization engine allow for advanced targeting of users.
Remote Assist India aims to launch a new roadside assistance service in India called "Remote Assist" that will use GPS, sensors and an integrated system to provide quicker emergency response, vehicle tracking, driver guidance, accident detection and remote unlocking to help drivers anywhere in India at any time. The product aims to address gaps in the existing roadside assistance market and take advantage of untapped infrastructure potential by launching first in major cities and partnering with major companies. The document outlines the product concept, choice justification, development process including testing, commercial launch and future evaluation plans.
AJ LeBlanc "Video Search Engine Optimization"Sean Bradley
The document discusses video search engine optimization (SEO) strategies and provides a case study of their implementation for Rick Case Honda. It recommends using video pre-roll ads to target local car buyers on popular websites and platforms. A case study showed that using targeted CR-V videos increased the dealership's monthly trade-in volume by 41%. It also recommends video SEO best practices like proper video tagging and regular uploads to maximize organic search rankings. Metrics from the Rick Case Honda campaign showed it achieved over 118,000 unique viewers and a 1.78% click-through rate within budget.
Gunn Nissan saw a 29% increase in eCommerce sales after implementing an online video advertising strategy using video search engine optimization (SEO) and pre-roll video ads. Their two-pronged approach involved (1) optimizing videos to rank highly in search results for car-related keywords and (2) pushing targeted pre-roll video ads to local consumers on popular websites, which drove over 3,700 clicks to their website. The success of their video advertising campaign demonstrated that online video is a highly effective way for dealers to generate brand awareness and site traffic.
Beyond Click-Through Rates: Measurement and MobileJohn Egan
The document discusses best practices for mobile advertising measurement and metrics. It notes that operational expectations are often based on online practices, but those expectations do not translate well to mobile. There are challenges around specifications, fragmentation, systems alignment, and reporting metrics on mobile. It provides recommendations around using standardized ad formats, planning for multiple device sizes, testing third party tracking, and clearly defining key metrics. Communication between partners is important for success. The document also provides examples of metrics that could be reported and insights that can be gained from analyzing campaign performance data.
Going Beyond Selling Cars to Win ClientsVivastream
The document discusses how an automotive company went beyond just selling cars to winning over clients. It implemented a 5-year program that provided dealers with tools like CRM, data analytics and direct marketing campaigns. This allowed dealers to generate 5 times more leads than the automaker's worldwide average and increase conversion rates. The program helped dealers personalize marketing, measure performance and identify opportunities to increase sales and loyalty.
comScore Study Finds Professionally-Produced Video Content And User-Generated...EXPO
The document discusses a presentation about user-generated video content and its synergistic effects when used alongside professionally-created content. Previous research from EXPO Communications found that user-generated product review videos often contain the same persuasive elements as television and digital advertising. Additionally, these user-generated videos complement other media types by emphasizing different messaging elements. The presentation aims to demonstrate how user-generated and professional videos can be effectively integrated in marketing strategies.
AJ LeBlanc – 12 Month Dealer Case Study for Video SEO And Video PreRollSean Bradley
This 12-month case study summarizes the results of Rick Case Honda's video pre-roll and video SEO conquest strategies in Miami, Florida over 12 months. The video pre-roll strategy involved targeting 3.6 million impressions to auto intenders in Miami, achieving a reach of 411,744 people with an average frequency of 11 views. This resulted in 50,761 total clicks over 12 months at a cost of $1.42 per click. The video SEO conquest strategy involved creating informational videos comparing Honda models to similar Toyota models. This resulted in Rick Case Honda organically outranking local Toyota dealers for relevant search terms, leading to a 688% increase in monthly Toyota trades completed by Rick Case
A presentation entitled Impact of Online and Television Advertising on Consumer Behavior, was given at the Advertising Research Foundation’s (ARF) AM 6.0 conference held in 2011. The presentation includes, the challenges to measuring cross-platform media impacts, comscore methods, case studies and results. Presenters included Joan FitzGerald-Vice President of comScore & Alan Vaughn- Statistical Analyst at comScore.
This document discusses semantic advertising and its applications. It provides examples of how semantic advertising can improve key metrics for advertisers such as click-through rate, cost per click, engagement, and interaction rate. The document also outlines some solutions that semantic advertising applications called "RAMPS" can provide, including delivering relevant content and media, solutions for retailers, performance branding experiences, social marketing, and customer relationship management.
Finding the waste in marketing spendingMichael Wolfe
Every marketing program has about 25-70% of its spending occurring on initiatives which generate very low returns which only generate a fraction of the break-even revenue of its spending. This analytics for identifying these more wasteful activities and the upside resulting from trading the high productive marketing activities for the more wasteful ones.
Akamai is a leading content delivery network provider. It has lost some market share in recent years as the industry has transitioned from a monopoly to an oligopoly. Akamai faces increasing competition from firms like Limelight, Level 3, and Amazon AWS. While Akamai's pricing premium previously gave it an advantage, competitors now threaten to develop more market share. Akamai recognizes the need to differentiate its products and be more aggressive with pricing in response to competitive pressures.
The document provides details about an online video event organized by Portada including sponsors, agenda items, and logistics. Key highlights include:
- Silver and bronze sponsors as well as an online video talent development and official wire sponsors supported the event.
- The agenda covered topics like platforms, formats and reach in the online video space in Latin America. It also included case studies and discussions on reinventing and leveraging online video potential.
- Logistics covered the event website, Wi-Fi access sponsored by Teads, and locations for registration and a special online video talent showcase.
Interact 2017 Keynote speech: Measuring the future by Gian Fulgoni, CEO & Co-...IAB Europe
The document discusses the need for improved digital media measurement metrics that focus on effectiveness rather than just impressions or clicks. It argues that online surveys often provide misleading data due to sampling biases, and that viewability alone is not a sufficient metric as it does not measure outcomes like ad recall, attitudes, or sales lift. The document advocates for cross-platform measurement of unduplicated audiences and effective frequency to better plan campaigns across devices.
comScore provides cross-platform audience and advertising measurement solutions. Its products integrate various data sources to meet industry needs such as measuring unduplicated audience reach, advertising effectiveness, and invalid traffic. comScore collects over 1.7 trillion digital interactions per month from a variety of panels and census-level data to provide precise, large-scale insights. The document discusses trends in digital media consumption and advertising, including the importance of measuring across devices and platforms to understand total audience reach and the superior effectiveness of targeted mobile ads compared to desktop. It emphasizes the need for viewability, brand safety and invalid traffic measurement for programmatic advertising.
This document discusses the services and approach of the digital marketing agency Keyword First. Some key points:
- Keyword First believes in an integrated marketing approach across SEO, PPC, display, social media, and more.
- They have experience working with major brands like Macy's, Disney, GM creating successful campaigns.
- Their partnership approach provides full transparency and customization without templated solutions.
- They align all media under a cohesive strategy, closely measure results, and optimize campaigns daily if needed.
The document discusses how brands aim to deliver consistent personalized experiences to customers but marketing is fragmented across channels, data, and technology. It notes that 33% of marketers coordinate campaigns to prevent duplicate communications, 28% are connecting channels for omnichannel experiences, and 18% are unifying data sources. However, 60% use limited piecemeal solutions. The customer journey and media industry are also fragmented. The document argues that converging advertising and marketing technology can provide a single foundation for data activation and journey management.
Persuasive Potential of Consumer-Produced ContentEXPO
The document discusses research analyzing the persuasive potential of user-generated product review videos. 25 review videos from the EXPO community were evaluated using the ARS Zipline system, which analyzes the presence of executional elements proven to influence advertising performance. The analysis found that 100% of the selected videos scored in the average or above average range for persuasive potential. Some examples scored highly by demonstrating the product and communicating differentiating features or superiority claims. Overall, the research suggests user-generated reviews contain elements that can make them useful for branding purposes.
YouTube reaches 59% of all auto enthusiasts, with over 2 million unique auto enthusiast users per month. These users are males aged 18-44 who are influential in vehicle purchase decisions. YouTube reaches a significantly higher percentage of auto enthusiasts than other niche vehicle sites, demonstrating it is an effective platform for reaching this target audience.
Tribal Fusion is a digital advertising company that reaches 167 million users across 2000+ premium websites. It offers customized advertising solutions through dedicated industry teams and proprietary technology that provides insights and analytics. Tribal Fusion's contextual targeting engine and optimization engine allow for advanced targeting of users.
Remote Assist India aims to launch a new roadside assistance service in India called "Remote Assist" that will use GPS, sensors and an integrated system to provide quicker emergency response, vehicle tracking, driver guidance, accident detection and remote unlocking to help drivers anywhere in India at any time. The product aims to address gaps in the existing roadside assistance market and take advantage of untapped infrastructure potential by launching first in major cities and partnering with major companies. The document outlines the product concept, choice justification, development process including testing, commercial launch and future evaluation plans.
3. Online Video Ranked Most Useful Ad Format
______________________________
#1
2011 GOOGLE AUTOMOTIVE SHOPPER BEHAVIOR STUDY
4. - April 2012 U.S. Online Video Rankings
• Average U.S. consumer watches over 21 hours of online video eac
• Average U.S. consumer watches 299 videos per month
• Average of 59 of these videos watched are ADS = 20% or 1 in 5 vid
• 50% of consumers that watch online video ADS take action after vi
• 22% of consumers that saw an online video AD visited the retailer’s
% Growth - Online Video Viewers
6. Strategic Approach
REACH RELEVANCY RESULTS
REACH
OBJECTIVE OBJECTIVE OBJECTIVE
Increase engagement of local NAMP’s ad decisioning Ensure optimization against
auto buyers within the Video platform ensures campaigns key performance metrics (CTR
AD Network’s target audience run on relevant sites and and Completion Rate) with
of A18+. programming. target audience.
SOLUTION SOLUTION SOLUTION
Largest aggregator of NAMP has created a NAMP will deliver robust
audience data for Online customized site list to ensure analytics and optimization
Video = greatest coverage for messaging is delivered in throughout the campaign in an
targeted market & contextually relevant effort to maximize reach and
demographics known against environments for the A18+ achieve key targeted campaign
A18+ consumers. target audience & market area. objectives.
7. Creative Units: In-Stream Video Ads
In-stream Video Ads :15 - :30 Seconds in Length
NAMP focuses on in-stream online video
advertising across high
quality, professionally produced
publishers. In-stream video ads are
displayed in sequence before or during the
video content being consumed by the
users. Standard video length is up to :30
seconds, custom lengths available upon
request. Pricing is based on inventory and
demographic factors which vary per
market & availability.
8. Drive Awareness
• Geo target to local car buyers on the
largest online video ad network in the U.S.
• Build brand awareness and purchase
intent within specific DMA’s.
• Drive site traffic with professionally
produced, high quality targeted TV style
placed pre-roll video ads on highly visited
websites.
• Advanced targeting capabilities available -
behavioral, retargeting, Geo, search, zip
code, …etc.)
9. Case Study - Gunn
Nissan
Generate awareness among males 25-54 within specific zip codes and increase sales.
Generate awareness among males 25-54 within specific zip codes and increase sales.
Generate awareness – San Antonio market / 30 days/ men & women 18+ years old
313,799 82% 3,716
Video Ad plays against target DMA Completion rate - watched full Direct clicks to the Gunn Nissan
video Ad website = 1.18% click rate
10. GUNN NISSAN- CASE STUDY SAMPLE REPORT
PLAN SUMMARY: SAN ANTONIO
FLIGHT IMPRESSIONS
Start Date: End Date: Elapsed Days: Days Remaining: Contracted Imps Delivered Imps
04/01/2012 04/30/2012 30 0 313,480 313,799
PLAN METRICS Broadband Video Universe: 178,935,896
REACH/FREQUENCY CAMPAIGN OBJECTIVES
Undup. Reach Avg Frequency GRPs CTR Completion % Completed %
79,601 3.93 0.18 1.18% 82% 75%
CAMPAIGN DELIVERY ANALYSIS
AVE
IMPS DELIVERED UNDUPLICATED REACH FREQUENCY GRPS CTR
GUNN NISSAN : A18+ San Antonio 313,799 79,601 3.94 0.18 1.18%
Plan Total: 313,799 79,601 3.94 0.18 1.18%
CAMPAIGN QUARTILE ANALYSIS
TOTAL CLICKS: 3,716
25% COMP 50% COMP 75% COMP COMPLETED % COMPLETES COMPLETION %
GUNN NISSAN: A18+ San Antonio 91% 84% 79% 75% 234,058 82%
Total: 91% 84% 79% 75% 234,058 82%
11. PUBLISHERS WITHIN THE NAMP VIDEO AD NETWORK
Automotive Fashion & Beauty
Autoblog Shopflick
AutoTrader.com Gaming
Car and Driver Alfy Networks
Cars.com Facebook App - MindJolt US
Kelley Blue Book Health
Motor Trend HealthiNation
SIM Automotive Rodale
Top Gear Music
Entertainment Blastro
Altitude Entertainment News & Information
AMC Networks Fox News
AOL Video Network Monkeysee
Blinkx Touchstorm
CBSi Entertainment Other
Collider Media Genesis Media
Crackle Portal
Crunchy Roll Microsoft Network
Discovery Yahoo
Google Adx Sports
Gorilla Nation Media Network MLB TV
Grab Networks Technology
Liverail Premium Partners IDG Tech Network
Metacafe Entertainment Women
Mevio.com DECA
Onescreen Premium Meredith Video Network
Rev New Media Oprah.com
WorldNow Network
The sites shown on this list comprise recommended inventory for advertiser's campaign. The list includes sites in network, but may also
include future partnerships not concluded at this time. Car-mercial will make commercially reasonable efforts to secure the recommended
inventory, but makes no representations about its relationship with the sites included on this list. Exact placements are subject to change
based on investment, pricing, creative and inventory availability. Impressions may run across PC, Mobile, and Over the Top TV placements.