2. WHY KEYWORD FIRST?
BELIEF SYSTEM
Integration is key, i.e. SEO, Branding, Display, PPC, Mobile and Social Media.
EXPERIENCE
Search pioneer s who blazed the trails at Grainger, CDW,
Tribune Company.
Created groundbreaking results for Macys, Disney, National Car Rental,
Sun Microsystems, GM and other s.
Program creation at Amazon and Classmates.
Notewor thy campaigns created for Volkswagen, Warner Brother s, and Fox.
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3. THE HUMAN ELEMENT
PARTNERSHIP ISN’T
JUST A WORD.
WE PROVIDE FULL
TRANSPARENCY.
TRUE CUSTOMIZATION
MEANS NO TEMPLATED
APPROACH.
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4. APPROACH
ALIGNM E NT
OFFLINE All media needs to be a par t of a
MEDIA cohesive strategy.
MEASURE EVERY THING
How can you measure what you
don’t know? We will work closely to
MISSION track and measure all results.
ONLINE SOCIAL
ACCOMPLISHED
OPTIMIZATION
Optimizing has become a buzz word
unfor tunately, but we actually do
optimize, ever y single day if
necessar y.
MOBILE
4
5. COLDWATER CREEK <POOR ROAS>
NEW DOUBLE HAPPY
RE-ORG
TERMS ROAS
CLIENTS
H e r e i s w hy w e
b r o ug h t t h e m
UNITED AIRLINES <POOR TRACKING +LACK OF STRUCTURE> j oy.
.
FRESH GOOD TRIPLED
STRUCTURE TRACKING REVENUE
MORE WINS:
SUDDENLINK = 35% HIGHER CONVERSION RATE
OPINIONLAB = 40% CPL REDUCTION
SIEMENS = 15% CPA IMPROVEMENT
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6. Bath and Body Works –
• Increased ROAS by 32% in first 3 months.
• During the holiday season exceeded revenue
goals by 53%
• Drove down overall CPC’s by 35%
Lens.com – KEYWORD
FIRST
• 18% lif t in order volume 2011 vs. 2010
• 5% Improvement in Cost per Order Year over
Year
IS
• 63% Improvement in orders from Shopping A RESULTS
Engine Channel
DRIVEN
• 20% Improvement in Cost per Order from
Shopping Engines COMPANY
Collections Etc. –
• Search driven customer acquisition jumped
212%
• Increased product campaign ROAS by 68%
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7. NEXT STEPS
WHERE CAN WE ADD VALUE?
Search is in our DNA . Period. Can we act as a search consultant? Design and
implement? Manage campaigns and exceed results as your designated
par tner?
HOW CAN WE HELP YOU?
What is your unique area of exper tise and could it be a fit for our clients?
AT YOUR SERVICE
Ryan Fitzgerald r yan@keywordfir st.com 847.731 .6217
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