Victoria's Secret Media Plan Project
•
1 like•248 views
This document outlines Victoria's Secret's media plan for expanding its audience from August to June. It plans to target Asian and male audiences through campaigns on TV, magazines, online and outdoor advertising. A "Secret Gift" campaign for Valentine's Day will allow customization of physical and digital gifts. The bulk of the $78.4 million budget will go towards a TV campaign across various channels to reach different demographics. Magazines, online media including social and video, and outdoor advertising in Asian communities will also be utilized. The brand will graduate its PINK line to have a more luxury style in line with the main Victoria's Secret brand. Fashion shows will continue to promote the brand to large audiences.
Report
Share
Report
Share
Download to read offline
Recommended
Designing a successful viral challenge campaign | Behind the headlines: getti...
Amy Brett-Schneider, head of communication, Combat Stress
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Calvin Klein Endless Euphoria Media Strategy
Through Binghamton University's Strategic Media Planning class, I worked with a team of students to construct a strategy for Endless Euphoria to utilize media to provide the company a return on their investment.
Endless Euphoria Presentation
The document outlines Endless Euphoria Media's strategy to drive sales of their perfume during the holiday season and Valentine's Day through an integrated media campaign. It recommends a point of sale strategy using OOH, TV, digital and print advertising focused on women ages 18-34. The plan details budget allocations, target networks and publications, and proposed creative assets to increase awareness and trial through relevant messaging aligned with the purchasing process. The goal is to generate brand exposure at points of sale through scents strips and photo opportunities to ultimately increase sales.
How to create maximum impact with an awareness raising campaign on a small bu...
Athena Lamnisos, CEO, The Eve Appeal
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
2021 VSPC Digital Marketing & Co-Op Industry Update
The document outlines a winter recovery media plan to increase awareness, engagement, and visits to VSPC (Visit St. Pete/Clearwater) following the pandemic. Key elements include:
1. Using connected TV, programmatic display, Hulu, and rich media formats to reach target audiences of $100K+ households aged 25-65 interested in travel and beaches, focusing on drive and fly markets.
2. Leveraging interactive ad units from Undertone, 360-video banners, and Jun Group's opted-in network to creatively engage audiences.
3. Measuring the real-world impact of digital advertising on in-market spending via a partnership with VISA to provide attribution reporting
Ban krut presentation
This document outlines a marketing plan for Ban Krutat, a nature resort in Thailand. The target market is families living in urban areas like Bangkok earning 150,000-300,000 Baht per month who want to escape the city for nature-focused relaxation. The plan aims to raise awareness of Ban Krutat to 55% and knowledge to 35% within 6 months using magazines, TV, radio, and social media. The majority of the budget will be spent on magazines and TV in February and March during the high season. Evaluation will compare awareness and revenue before and after the campaign.
Marketing on a Shoestring Budget
Web and mobile technology have dramatically altered how we consume and share information. With limited budgets and staff, marketers today must find creative ways to stretch their budgets, harness the power of social and mobile, and find measurable ways to reach new buyers and retain existing audiences.
Join us for an on-demand webinar to find out how your organization can use your budget to get more bang for your buck.
In this webinar, you’ll learn
trends that are reshaping the marketing playing field
ways to boost your marketing efforts, even with a tight budget
how Thalian Hall used their $10k budget to generate $1.2 million in sales
4.21 830_HAMA Presentation Final (1)
This document discusses hotels' social media activities targeted at Chinese millennials. It notes that Chinese millennials have significant buying power and travel frequently. While hotels currently advertise on Chinese social media, the strategies could be improved. A survey of Chinese and American millennials found they prefer discounts and customer reviews in social media content. The document recommends hotels customize advertisements for Chinese social media networks, tailor them to Chinese millennials, and partner with Brand USA to better target this demographic.
Recommended
Designing a successful viral challenge campaign | Behind the headlines: getti...
Amy Brett-Schneider, head of communication, Combat Stress
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Calvin Klein Endless Euphoria Media Strategy
Through Binghamton University's Strategic Media Planning class, I worked with a team of students to construct a strategy for Endless Euphoria to utilize media to provide the company a return on their investment.
Endless Euphoria Presentation
The document outlines Endless Euphoria Media's strategy to drive sales of their perfume during the holiday season and Valentine's Day through an integrated media campaign. It recommends a point of sale strategy using OOH, TV, digital and print advertising focused on women ages 18-34. The plan details budget allocations, target networks and publications, and proposed creative assets to increase awareness and trial through relevant messaging aligned with the purchasing process. The goal is to generate brand exposure at points of sale through scents strips and photo opportunities to ultimately increase sales.
How to create maximum impact with an awareness raising campaign on a small bu...
Athena Lamnisos, CEO, The Eve Appeal
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
2021 VSPC Digital Marketing & Co-Op Industry Update
The document outlines a winter recovery media plan to increase awareness, engagement, and visits to VSPC (Visit St. Pete/Clearwater) following the pandemic. Key elements include:
1. Using connected TV, programmatic display, Hulu, and rich media formats to reach target audiences of $100K+ households aged 25-65 interested in travel and beaches, focusing on drive and fly markets.
2. Leveraging interactive ad units from Undertone, 360-video banners, and Jun Group's opted-in network to creatively engage audiences.
3. Measuring the real-world impact of digital advertising on in-market spending via a partnership with VISA to provide attribution reporting
Ban krut presentation
This document outlines a marketing plan for Ban Krutat, a nature resort in Thailand. The target market is families living in urban areas like Bangkok earning 150,000-300,000 Baht per month who want to escape the city for nature-focused relaxation. The plan aims to raise awareness of Ban Krutat to 55% and knowledge to 35% within 6 months using magazines, TV, radio, and social media. The majority of the budget will be spent on magazines and TV in February and March during the high season. Evaluation will compare awareness and revenue before and after the campaign.
Marketing on a Shoestring Budget
Web and mobile technology have dramatically altered how we consume and share information. With limited budgets and staff, marketers today must find creative ways to stretch their budgets, harness the power of social and mobile, and find measurable ways to reach new buyers and retain existing audiences.
Join us for an on-demand webinar to find out how your organization can use your budget to get more bang for your buck.
In this webinar, you’ll learn
trends that are reshaping the marketing playing field
ways to boost your marketing efforts, even with a tight budget
how Thalian Hall used their $10k budget to generate $1.2 million in sales
4.21 830_HAMA Presentation Final (1)
This document discusses hotels' social media activities targeted at Chinese millennials. It notes that Chinese millennials have significant buying power and travel frequently. While hotels currently advertise on Chinese social media, the strategies could be improved. A survey of Chinese and American millennials found they prefer discounts and customer reviews in social media content. The document recommends hotels customize advertisements for Chinese social media networks, tailor them to Chinese millennials, and partner with Brand USA to better target this demographic.
EXPERIENCIA SIGNIFICATIVA
El documento describe una experiencia educativa basada en el aprendizaje invertido utilizando las TIC. El profesor explica los temas con videos y diapositivas para hacer el aprendizaje visual y auditivo. Luego, los estudiantes aplican y profundizan el tema al desarrollar actividades relacionadas. Finalmente, se socializa lo trabajado en clase y las tareas para verificar la comprensión de los estudiantes.
Managing Your Digital Footprint
This document discusses managing your digital footprint through social media. It provides strategies for auditing your online presence, building your personal brand, communicating that brand, developing your online presence, and engaging with others on social media. The document outlines the ABCs of managing a digital footprint: Audit what you share online, Build your personal brand, Communicate that brand consistently, Develop a professional online presence, and Engage with others on social media.
L5 p2 e2_payan
Spain generates electric energy from hydroelectric, thermal, and solar sources. Hydroelectric and thermal plants are two traditional sources of electric energy in Spain. More recently, Spain has invested in solar energy production to diversify its energy portfolio and increase renewable energy generation.
Recursos humanos
Este documento contiene información sobre las competencias y responsabilidades de un cargo de recursos humanos en una empresa. Incluye actividades para desarrollar competencias como la gestión del talento, la motivación, la formación y el desarrollo del personal, y la comunicación. También incluye una evaluación de la producción con preguntas sobre la planeación, los procesos, el control y la calidad. Finalmente, propone actividades como manuales, publicaciones y reuniones para mejorar la comunicación y productividad en la empresa.
Prestação direta e indireta de serviços públicos limites à transferência de...
1. O artigo discute os limites da transferência de atividades estatais, especialmente serviços públicos, para a iniciativa privada.
2. Serviços públicos devem ser prestados preferencialmente de forma direta pelo Estado, exceto nos casos em que não for possível sua prestação direta.
3. A transferência de serviços públicos para a iniciativa privada por meio de concessões deve ser uma alternativa apenas quando a prestação direta pelo Estado não for possível.
Luis lapo
Este documento trata sobre las bicicletas de montaña (MTB). Explica que una MTB está diseñada para viajes por montañas o campos. Luego, ofrece tres consejos de seguridad para montar una MTB: 1) mantener la concentración en las bajadas para reaccionar a obstáculos, 2) controlar la bici en lugar de dejarse llevar por ella usando los frenos de forma racional, y 3) no intentar mejorar jugándosela sino ganar experiencia de forma controlada repitiendo bajadas cortas gradualmente
Tarea 5. presentacion linkedin
LinkedIn es una red social profesional fundada en 2002 por Reid Hoffman. Actualmente tiene más de 400 millones de usuarios en todo el mundo. Es una herramienta útil para estudiantes y profesionales para encontrar empleo y conectarse con otros en sus industrias. Su uso se ha extendido en Venezuela y Latinoamérica, aunque todavía no es tan popular como en otros lugares.
Cuba
La bandera de Cuba consta de tres franjas azules que representan las tres provincias en que estaba dividida la colonia, y dos franjas blancas que simbolizan la pureza de los patriotas. El triángulo rojo a la izquierda representa la sangre derramada en las guerras por la independencia. El escudo de armas muestra un mar con una llave central y una palma, simbolizando la geografía y fertilidad de Cuba. La capital y ciudad más grande es La Habana.
POWER POINT 2013
Este documento resume las principales novedades de PowerPoint 2013, incluyendo nuevos temas para diapositivas, modificación de fuentes, la segunda pantalla para el presentador, mejoras en herramientas como Storyboard, reglas de alineación, red de navegación, modos de fusión de formas, añadir comentarios y compartir archivos en la nube a través de OneDrive.
Reinventing Woolworth: Adaptive Reuse of an Historic Skyscraper
This presentation presents a case study of structural and logistical issues involved in the adaptive reuse of an early 20th-century skyscraper, and outlines the case for achieving sustainability through such repurposing. Through skillful structural design, the redevelopment of the Woolworth Building serves as a case study of successfully repositioning an underutilized 1913 office tower to serve a new market – luxury residential. The Woolworth Building’s historic context, existing structural systems and scope of the residential conversion is itemized, while particular technical concerns are explained.
Shanghai tower
The document provides information about the Shanghai Tower located in Shanghai, China. It is a mixed-use building with 128 floors above ground and 5 below. Some key facts are that it has a height of 632 meters and was constructed between 2008 and 2015. The tower uses an innovative twisting design and outrigger structure to help support its great height while minimizing materials. It also has numerous sustainable features that reduce its environmental impact.
Creating that human connection – across all your audiences | Content strategy...
Lisa Shattock, head of marketing, SSAFA, the Armed Forces charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
IOF crowd funding slides july 2011
This document discusses crowd-sourcing and crowd-funding as new models for fundraising in the digital age. It provides examples of successful crowd-funding campaigns for arts projects in the UK and US. The key principles of crowd-funding discussed are transparency, choice, social media, and gamification. Crowd-funding is presented as going beyond just fundraising and being about engagement and developing long-term relationships with supporters. Challenges to adopting crowd-funding include restricted income, limited resources, and difficulties with promotion.
Opportunity knocks. Integrated campaigns conference, 25 February 2016
Marianne Hewitt, head of brand, Age UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Copy of public relations case studies group 04
The Lipton Tea brand hired Ogilvy PR to help attract younger consumers and make the brand more popular with the new generation. Ogilvy launched a two-part campaign, organizing an elegant celebrity event called the Lipton Pyramid Tea Party and launching the Healthy Beverage Guidelines campaign with health experts. The goals were to transform Lipton's image into a brand of pop culture favored by youth and change public attitudes about beverage consumption. The campaigns generated over 50 million media impressions and were successful in attracting hundreds of celebrities and young influencers to the Tea Party event.
Feeding America
The Roosevelt University IMC Capstone class launched a campaign to raise awareness and donations for Feeding America. Through research, the group found that people are more willing to donate if they feel a personal connection to the cause. The campaign, called #FedUp, aims to show people how those facing hunger feel "fed up" with their daily struggle. The campaign will use social media, direct marketing, letters, and word-of-mouth to reach two target audiences: older donors (Generous Jack/Jill) and younger potential donors (Young & Hungry). The objectives are to raise $3,000 as a group and build awareness of hunger in America. The strategy is to show how even small donations can make a
MTV Case Study
MTV aims to increase viewership by targeting teens through an interactive thriller series integrated with social media. The series follows a teen investigating a murder through Snapchat posts from an unknown sender. Viewers can vote for anthology episodes and watch online. The low-budget series could increase ratings and revenue. MTV will promote through social media emphasizing an invitation to danger. The new show aims to reconnect MTV with its target market and original pop culture identity.
Digital Media
This document discusses how to use digital media and social networks to grow social movements. It recommends having a clear purpose, understanding your target audience, being willing to experiment, using a variety of tools, and assessing outcomes. As an example, it outlines a campaign called "Respect" that used Facebook, posters, t-shirts, and email bulletins to encourage people to support Aboriginal rights and had over 15,000 people sign up. It also discusses using video and online ads to educate youth about policies affecting Aboriginal communities in the Northern Territory.
MSLGROUP India Social Hive Credentials 2013
Social Hive is a digital PR and advertising agency that specializes in storytelling. They use strategic frameworks like the Social Heartbeat framework and Storytelling framework to help brands design purpose-driven programs and tell brand stories. They provide services across research, digital design, social media marketing, content creation, and media planning. They have experience working with brands like eBay India, Sony Mobile, Australian High Commission, and Volkswagen India to create engaging social media campaigns and build communities through consistent storytelling.
Difan Zhang IMC project
This document outlines a social media strategy for a campaign to raise awareness of child poverty in the North East of England. It identifies three objectives: raise awareness, exert pressure on MPs, and forge long-term engagement. Strategies include creating an awareness video to share on partner organizations' social media pages and measuring engagement. Quarterly campaign ideas and website qualities are discussed to achieve the objectives through ongoing evaluation and dynamic approaches.
OCG PR Multicultural Communications Insights
As diverse populations continue to grow and dominate the consumer marketplace, their influence is rapidly creating a "new mainstream culture" that's young, tech-savvy - and worth paying attention to because of its tremendous buying power. In order to sufficiently engage this population, communicators must say goodby to traditional methods and begin developing culturally relevant approaches.
More Related Content
Viewers also liked
EXPERIENCIA SIGNIFICATIVA
El documento describe una experiencia educativa basada en el aprendizaje invertido utilizando las TIC. El profesor explica los temas con videos y diapositivas para hacer el aprendizaje visual y auditivo. Luego, los estudiantes aplican y profundizan el tema al desarrollar actividades relacionadas. Finalmente, se socializa lo trabajado en clase y las tareas para verificar la comprensión de los estudiantes.
Managing Your Digital Footprint
This document discusses managing your digital footprint through social media. It provides strategies for auditing your online presence, building your personal brand, communicating that brand, developing your online presence, and engaging with others on social media. The document outlines the ABCs of managing a digital footprint: Audit what you share online, Build your personal brand, Communicate that brand consistently, Develop a professional online presence, and Engage with others on social media.
L5 p2 e2_payan
Spain generates electric energy from hydroelectric, thermal, and solar sources. Hydroelectric and thermal plants are two traditional sources of electric energy in Spain. More recently, Spain has invested in solar energy production to diversify its energy portfolio and increase renewable energy generation.
Recursos humanos
Este documento contiene información sobre las competencias y responsabilidades de un cargo de recursos humanos en una empresa. Incluye actividades para desarrollar competencias como la gestión del talento, la motivación, la formación y el desarrollo del personal, y la comunicación. También incluye una evaluación de la producción con preguntas sobre la planeación, los procesos, el control y la calidad. Finalmente, propone actividades como manuales, publicaciones y reuniones para mejorar la comunicación y productividad en la empresa.
Prestação direta e indireta de serviços públicos limites à transferência de...
1. O artigo discute os limites da transferência de atividades estatais, especialmente serviços públicos, para a iniciativa privada.
2. Serviços públicos devem ser prestados preferencialmente de forma direta pelo Estado, exceto nos casos em que não for possível sua prestação direta.
3. A transferência de serviços públicos para a iniciativa privada por meio de concessões deve ser uma alternativa apenas quando a prestação direta pelo Estado não for possível.
Luis lapo
Este documento trata sobre las bicicletas de montaña (MTB). Explica que una MTB está diseñada para viajes por montañas o campos. Luego, ofrece tres consejos de seguridad para montar una MTB: 1) mantener la concentración en las bajadas para reaccionar a obstáculos, 2) controlar la bici en lugar de dejarse llevar por ella usando los frenos de forma racional, y 3) no intentar mejorar jugándosela sino ganar experiencia de forma controlada repitiendo bajadas cortas gradualmente
Tarea 5. presentacion linkedin
LinkedIn es una red social profesional fundada en 2002 por Reid Hoffman. Actualmente tiene más de 400 millones de usuarios en todo el mundo. Es una herramienta útil para estudiantes y profesionales para encontrar empleo y conectarse con otros en sus industrias. Su uso se ha extendido en Venezuela y Latinoamérica, aunque todavía no es tan popular como en otros lugares.
Cuba
La bandera de Cuba consta de tres franjas azules que representan las tres provincias en que estaba dividida la colonia, y dos franjas blancas que simbolizan la pureza de los patriotas. El triángulo rojo a la izquierda representa la sangre derramada en las guerras por la independencia. El escudo de armas muestra un mar con una llave central y una palma, simbolizando la geografía y fertilidad de Cuba. La capital y ciudad más grande es La Habana.
POWER POINT 2013
Este documento resume las principales novedades de PowerPoint 2013, incluyendo nuevos temas para diapositivas, modificación de fuentes, la segunda pantalla para el presentador, mejoras en herramientas como Storyboard, reglas de alineación, red de navegación, modos de fusión de formas, añadir comentarios y compartir archivos en la nube a través de OneDrive.
Reinventing Woolworth: Adaptive Reuse of an Historic Skyscraper
This presentation presents a case study of structural and logistical issues involved in the adaptive reuse of an early 20th-century skyscraper, and outlines the case for achieving sustainability through such repurposing. Through skillful structural design, the redevelopment of the Woolworth Building serves as a case study of successfully repositioning an underutilized 1913 office tower to serve a new market – luxury residential. The Woolworth Building’s historic context, existing structural systems and scope of the residential conversion is itemized, while particular technical concerns are explained.
Shanghai tower
The document provides information about the Shanghai Tower located in Shanghai, China. It is a mixed-use building with 128 floors above ground and 5 below. Some key facts are that it has a height of 632 meters and was constructed between 2008 and 2015. The tower uses an innovative twisting design and outrigger structure to help support its great height while minimizing materials. It also has numerous sustainable features that reduce its environmental impact.
Viewers also liked (12)
Prestação direta e indireta de serviços públicos limites à transferência de...
Prestação direta e indireta de serviços públicos limites à transferência de...
Reinventing Woolworth: Adaptive Reuse of an Historic Skyscraper
Reinventing Woolworth: Adaptive Reuse of an Historic Skyscraper
Similar to Victoria's Secret Media Plan Project
Creating that human connection – across all your audiences | Content strategy...
Lisa Shattock, head of marketing, SSAFA, the Armed Forces charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
IOF crowd funding slides july 2011
This document discusses crowd-sourcing and crowd-funding as new models for fundraising in the digital age. It provides examples of successful crowd-funding campaigns for arts projects in the UK and US. The key principles of crowd-funding discussed are transparency, choice, social media, and gamification. Crowd-funding is presented as going beyond just fundraising and being about engagement and developing long-term relationships with supporters. Challenges to adopting crowd-funding include restricted income, limited resources, and difficulties with promotion.
Opportunity knocks. Integrated campaigns conference, 25 February 2016
Marianne Hewitt, head of brand, Age UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Copy of public relations case studies group 04
The Lipton Tea brand hired Ogilvy PR to help attract younger consumers and make the brand more popular with the new generation. Ogilvy launched a two-part campaign, organizing an elegant celebrity event called the Lipton Pyramid Tea Party and launching the Healthy Beverage Guidelines campaign with health experts. The goals were to transform Lipton's image into a brand of pop culture favored by youth and change public attitudes about beverage consumption. The campaigns generated over 50 million media impressions and were successful in attracting hundreds of celebrities and young influencers to the Tea Party event.
Feeding America
The Roosevelt University IMC Capstone class launched a campaign to raise awareness and donations for Feeding America. Through research, the group found that people are more willing to donate if they feel a personal connection to the cause. The campaign, called #FedUp, aims to show people how those facing hunger feel "fed up" with their daily struggle. The campaign will use social media, direct marketing, letters, and word-of-mouth to reach two target audiences: older donors (Generous Jack/Jill) and younger potential donors (Young & Hungry). The objectives are to raise $3,000 as a group and build awareness of hunger in America. The strategy is to show how even small donations can make a
MTV Case Study
MTV aims to increase viewership by targeting teens through an interactive thriller series integrated with social media. The series follows a teen investigating a murder through Snapchat posts from an unknown sender. Viewers can vote for anthology episodes and watch online. The low-budget series could increase ratings and revenue. MTV will promote through social media emphasizing an invitation to danger. The new show aims to reconnect MTV with its target market and original pop culture identity.
Digital Media
This document discusses how to use digital media and social networks to grow social movements. It recommends having a clear purpose, understanding your target audience, being willing to experiment, using a variety of tools, and assessing outcomes. As an example, it outlines a campaign called "Respect" that used Facebook, posters, t-shirts, and email bulletins to encourage people to support Aboriginal rights and had over 15,000 people sign up. It also discusses using video and online ads to educate youth about policies affecting Aboriginal communities in the Northern Territory.
MSLGROUP India Social Hive Credentials 2013
Social Hive is a digital PR and advertising agency that specializes in storytelling. They use strategic frameworks like the Social Heartbeat framework and Storytelling framework to help brands design purpose-driven programs and tell brand stories. They provide services across research, digital design, social media marketing, content creation, and media planning. They have experience working with brands like eBay India, Sony Mobile, Australian High Commission, and Volkswagen India to create engaging social media campaigns and build communities through consistent storytelling.
Difan Zhang IMC project
This document outlines a social media strategy for a campaign to raise awareness of child poverty in the North East of England. It identifies three objectives: raise awareness, exert pressure on MPs, and forge long-term engagement. Strategies include creating an awareness video to share on partner organizations' social media pages and measuring engagement. Quarterly campaign ideas and website qualities are discussed to achieve the objectives through ongoing evaluation and dynamic approaches.
OCG PR Multicultural Communications Insights
As diverse populations continue to grow and dominate the consumer marketplace, their influence is rapidly creating a "new mainstream culture" that's young, tech-savvy - and worth paying attention to because of its tremendous buying power. In order to sufficiently engage this population, communicators must say goodby to traditional methods and begin developing culturally relevant approaches.
Her Fit game for Wii Fit
An integrated marketing communications campaign for a fictitious game for Wii Fit called Her Fit. It was created for our marketing communications project.
Pittsburgh Nonprofit Summit - Technology & Social Media
You are probably aware of the Pittsburgh Day of Giving through Pittsburgh Gives, and you have heard that there are online tools out there that can help you raise money; but how can you optimize your Pittsburgh Gives opportunity and where do you find those online tools? Online funding platforms are becoming increasingly popular and mobile networks are also entering this realm. Join our panel of experts and learn about the various ways you can use funding platforms and mobile networks to increase giving.
Developing Multichannel Campaigns
From your website to social media, email to mobile messages, online to offline, multichannel strategies require coordination and creative thinking across teams and departments, and a focus on the core of your work beyond any one specific call to action. In this session, we will show you how to craft an online multichannel campaign plan to meet your mission and campaign goals, and how other organizations are successfully integrating multichannel efforts into their work. For example, what happens when you tie your Facebook posts to your online fundraising appeals? What about sending text messages connected to your email actions the next day? Multichannel strategies bring your staff together and connect your community across platforms for more targeted actions. This session provides highlights from the new book Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community by Allyson Kapin and Amy Sample Ward and gives you the next steps you need to start working to create real social change online and on the ground.
Kulturplanner Impulse- North American Trends in Cultural Marketing: Building ...
Vortrag im Rahmen der Kulturplanner Impulse Veranstaltung am 20.02.2014 im Glasspitz der Münchner Kammerspiele. Nähere Informationen zum Big Data Analytics Tool & Managementinformationssystem "Kulturplanner" finden Sie unter www.kulturplanner.com
The Battle of Ads | Moneyocracy
This a presentation made at the "Alliance Française" in Washington D.C on May 31, 2012 about political communication in France and in the U.S.
This presentation is meant to support the transmedia documentary project "Moneyocracy".
Krohn Convervatory
The Butterfly Show at Krohn Conservatory has averaged about 50,000 visitors over a six-week show period since 1995. The teetering economy any many competing events around Cincinnati during the same time frame as the Butterfly Show caused concern that attendance would be flat or fall in 2009. In addition, Cincinnati Parks could not increase marketing spending to support the event with paid media, despite the addition of expanded after-hours events. More creative thinking was required to drive successful attendance figures.
Social Media for Sociall Good
-By Shauna Causey
Created for MSFT Alum and SMCSeattle Social Media 101 event at UW on Sept 16, 2010.
Martha Pierce - AATN
ATTN is a media company that provides context and information to entertain and inform people about the world around them. It has a massive reach of over 3 billion monthly impressions and 850 million monthly video views. ATTN focuses on programming around generational passion points like health, innovation, and female empowerment. It produces content across various formats from short-form social videos to long-form documentaries. ATTN partners with brands to create co-branded content and experiences to drive awareness and action among its large, engaged audience of mostly college-educated millennials.
GlobalHue Presents: The New Asian-American Market at adtech:sf
The document discusses the growing Asian American consumer market in the United States. Some key points:
- The Asian American population is over 15 million and growing due to immigration and young median age. They have high household incomes and buying power of over $427 billion.
- California and New York have the largest concentrations of Asian Americans. The Asian American youth population in California universities is over 50% in some schools.
- Asian Americans have a range of acculturation, from recent immigrants to those born in the US. They still value family, education, and cultural heritage.
- Asian Americans are highly tech-savvy and use digital media more than other groups. They are active on social networks,
GlobalHue presents: The New Asian American Market
- The Asian American population is growing rapidly and represents a significant consumer market, with over 15 million people and $427 billion in annual buying power.
- Asian Americans, especially younger generations, are highly tech-savvy and early adopters of new technologies. They are highly engaged online through social media, online communities, and digital media.
- To effectively reach Asian American audiences, brands must understand the diversity within the segment and target communications appropriately to each subgroup based on factors like language, culture, and generational differences. A one-size-fits-all approach will not be as successful.
Similar to Victoria's Secret Media Plan Project (20)
Creating that human connection – across all your audiences | Content strategy...
Creating that human connection – across all your audiences | Content strategy...
Opportunity knocks. Integrated campaigns conference, 25 February 2016
Opportunity knocks. Integrated campaigns conference, 25 February 2016
Pittsburgh Nonprofit Summit - Technology & Social Media
Pittsburgh Nonprofit Summit - Technology & Social Media
Kulturplanner Impulse- North American Trends in Cultural Marketing: Building ...
Kulturplanner Impulse- North American Trends in Cultural Marketing: Building ...
GlobalHue Presents: The New Asian-American Market at adtech:sf
GlobalHue Presents: The New Asian-American Market at adtech:sf
Recently uploaded
How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.QuickBooks Sync Manager Repair Tool- What You Need to Know
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastEfficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Yes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Recently uploaded (20)
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
QuickBooks Sync Manager Repair Tool- What You Need to Know
QuickBooks Sync Manager Repair Tool- What You Need to Know
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Victoria's Secret Media Plan Project
- 1. MEDIA PLAN Aug.-Jun. Jenny Chen, Emily Fan, Beiping Tian, Bingxu Huang
- 2. Overview Audience Expansion ● Target Asian ● Target Male Marketing Campaign ● “Secret Gift” Media Choices ● TV, magazine, online, outdoor Graduation from PINK to VS Fashion Show
- 3. Audience Expansion Target Asian Asian Population in United States
- 4. Audience Expansion Target Asian Asian Income and Buying Power in the United States Source: U.S. Census Bureau, Income, Poverty and Health Insurance Coverage in the United States: 2011, Current Population Reports Source: U.S. Bureau of Labor Statistics, Consumer Expenditure Survey, "2011 Current Expenditure Tables"
- 5. Audience Expansion Target Asian ● Strategy ○ Make Asian feel closer to the brand ● Tactic ○ Launch an official enterprise account on Wechat ○ TV and outdoor
- 6. Wechat ● 396 million users worldwide monthly (Tencent Investor Relations Financial Releases 2014) ● 3 million users in the United States (GlobalWebIndex, a research firm based in London) Audience Expansion Target Asian
- 8. Audience Expansion Target Male ● Strategy ○ Make male feel more comfortable shopping and waiting with female ● Tactic ○ Waiting spots reconstruction ○ Marketing campaign
- 9. Audience Expansion Target Male Waiting spots reconstruction
- 10. Campaign :“Secret Gift” Valentine’s Day Secret Gift Physical Product Digital Gift CustomizationThe Value Recommendation Service Contact personally Secret Gift
- 11. 1) Category 2) Physical Figures 3) Psychological 4) Final choices ❖ Style1 ❖ Style2 ❖ Style3 Step1 : Select the product ❖ Bra ❖ Fragrance ❖ Clothing ❖ Height ❖ Weight ❖ Conservative / Open/ Cute / Sexy ❖ Colors: Light/ Dark Selection Helper Physical Product ❖ Bra ❖ Sexy ❖ Dark ❖ Height: 5’5” ❖ Weight: 120 LB
- 12. ★ Upload ○ Photos ○ Videos ★ Select background music ★ Edit text ★ Record video messages Step2: Create digital present Online Platform Digital Gift Customization
- 13. Step3: Present Delivery Happy Valentine’s Day
- 14. Integrated Marketing Keyword Campaign Upload and Share #Secret Gift# @Victoria’s Secret Promotions for the “Secret Gift” Channels TV
- 15. Media Choices Media Rationale TV Wide coverage, emotional connection Magazine Targeted, lasting, fashion oriented Online Engaging, high frequency Outdoor Targeting Asian communities Total budget:$78,400,000
- 16. Primary Media Choice TV Selection Budget:$51,500,000 Channels Rationale Lifetime, Oxygen, WEtv main female channels TNT Drama high popularity NBC, ABC influential, wide reach MTV, Fuse target young girls Hispanic (Univision, Galavisión) Asian (AZNTelevision, ImaginAsian) Minority focus
- 17. Second Media Choice Magazine Budget:$12,000,000 Magazines Target Cosmopolitan, Elle, InStyle, Self, Nylon. Young females (18-34) Glamour,Harper's Bazaar Middle-aged females (median age 36) Vogue,Fitness Cover different age ranges (18 to 49) Seventeen (Pink) Teenage girls
- 18. Third Media Choice Online Budget: $9,000,000 Online Media How Social Media Promote on Facebook, Twitter, and Wechat Video 2 generals and 2 campaigns (Achieve 20M views)
- 19. Forth Media Choice Outdoor-Asian Budget:$5,900,000 Outdoor Where Billboards Minority Communities in New York,San Francisco, Los Angeles, Chicago and Boston. Poster Bus lines and subway stations
- 20. Graduate From PINK to VS VS PINK Brand Strategy “The world’s sexiest bras” “The girl next door bras” Product Lines Luxury style lace and silk Girly style cotton and denim Store Interiors Theme Color Black and light pink Bright pink and polka dots
- 21. Continue Fashion Show ● Effective: ○ 10 million audience in the US ● Create Topics ● Eye Catching ○ Supermodels ● Fashion + Entertainment