The document discusses the increasing use of the internet and social media. It provides statistics showing that internet use among adults in the US has risen from 47% in 2000 to 78% in 2011, with the largest increases among older age groups. It examines definitions of social media and reviews common activities like managing social networks, sharing photos, watching videos, and chatting online. Charts show statistics on these activities for US, Italian, and UK internet users. The document argues that blending social networks with training can improve relationships, achievement, and engagement, as supported by case studies and literature. It warns that online learning requires a change in methods to take advantage of social media and avoid "developmental displacement."

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Discussion Topics
o The Internet: Connecting More Daily
o What Does Being “Social” Mean?
o A Glance at the State of Social Media
o Why Blend Training & Social Networks
o The Big Mistake: Developmental Displacement
o How To Make It Work To Your Advantage

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The Internet:
Connecting More Daily

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Internet Growth Statistics
% of adults who use the internet
*Provided through Pew Research Jun-00 Aug-11
All adults (18+) 47% 78%
Men 50% 70%
Women 45% 76%
Age
18-29 61% 94%
30-49 57% 87%
50-64 42% 74%
65+ 12% 41%
Education
No Highschool 16% 43%
Highschool Graduate 33% 71%
Some College 62% 88%
College Graduate 76% 94%

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What Does Being
“Social” Mean?

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“People define Social Media so many different ways. Citing them all would
be impossible, but adding another definition would be irresponsible”
(Vance, 2011).
Most Frequent Verbs Used Most Frequent Nouns
Collaborate Used
Communicate Tools
Share Ideas
Collect Pictures
Produce Videos
Posts

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“The
Social
Media
Universe
Is
Vast”

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A Glance at Social Media

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Statistics of U.S. Internet Users
Manage Social Networks 44.2%
Share Pictures 42.6%
Watch Videos 15.3%
Chat Online 12.8%
Post to Blogs 7.0%
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% 50.0%
Information provided by The Global Web Index at
www.GlobalWebIndex.net

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Statistics of Italian Internet Users
Manage Social Networks 35.8%
Share Pictures 43.3%
Watch Videos 20.9%
Chat Online 19.4%
Post to Blogs 12.3%
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% 50.0%
Information provided by The Global Web Index at
www.GlobalWebIndex.net

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Statistics of U.K. Internet Users
Manage Social Networks 42.6%
Share Pictures 38.2%
Watch Videos 11.5%
Chat Online 8.4%
Post to Blogs 5.3%
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0%
Information provided by The Global Web Index at
www.GlobalWebIndex.net

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Why Blend Training &
Social Networks?

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Case Study
Who we had:
71 Students in Chattanooga, TN
108 Students in San Jose, Costa Rica
What we did:
Provided activities that required online sharing
Utilized a collaborative evaluation methodology in an LMS
Provided immediate feedback and discussion via social
chat
Conclusions:
After a two week course and practice session, there was a
significant increase in performance metrics and surveyed
training satisfaction.

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Literature
Other researchers in the literature not only paralleled my
findings, but also found that utilizing social media in
training can positively affect:
Relationships - (Davis et al, 2009; Stollek et al, 2011)
Achievement - (Light, 2012; ; Stollek et al, 2011)
Engagement - (Copeland, 2012)

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24
The Big Mistake:
“Developmental Displacement”

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“Online
Learning
Requires
A
Method
Change”

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How To Make It Work
To Your Advantage

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Thank You!
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