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VENTUREPRENEURS
@WORK
Jan Henric
Buettner
Kiev, IDCEE
2013
GETTING STARTED

...in 7 easy steps!
2
STEP 1 AND 2

3
STEP 3 AND 4

4
STEP 5 AND 6

5
STEP 7

6
WHAT DOES IT TAKE TO
GET STARTED?

Building Blocks for Success
Attractive
Opportunity
•Timely
•Feasible
•Important
•Profitable
•Favorable
context

Good People
&
Team
•Passion
•Interest
•Commit-ment
•Curiosity
•Risk taking

Sufficient
Resources
•Skills &
Capabilities
•Financing
•Network
•Dynamic
Capabilities

7
HOW DO COMPANIES
GROW UP?
Stable
Aristocracy

Prime

Recrimination

Adolescence
Divorce

Premature Aging
Unfulfilled Entrepreneur

Infancy

Bureaucracy
Founder or Family Trap
Infant Mortality

Death

Courtship
Affair

Adizes Organizational Lifecycles ™
8
PIVOTING AND
ADAPTING

Most Startups do not end as they started.

9
THE FOUR STEPS TO
EPIPHANY
1. Synchronize customer development with product development
2. Acquire early evangelist customers
3. Get to hear the bad news early
4. Find the right business model

10
GET TO HEAR THE BAD
NEWS EARLY!
Synchronize Product Development...
Concept/Busin
ess Plan

Product
Development

Alpha/Beta
Test

Launch/ 1st
Ship

Customer
Creation

Company
Building

... with Customer Development !
Customer
Discovery

Customer
Validation

11
FIND THE RIGHT
BUSINESS MODEL
Any company can be described in 9 building blocks

12
(1) CUSTOMER SEGMENTS
(2) VALUE
PROPOSITIONS

Which customers are you serving? Which jobs do they really want to get done?
What are you offering them? What are you getting done for them? Do they care?
13
(3) CHANNELS

How does each customer segment want to be reached?
Through which interaction points?
14
(4) CUSTOMER
RELATIONSHIPS
(5) REVENUE STREAMS

What relationships are you establishing with each segment? Personal/Automated?
Acquisitive/Retentive? What are your customers really willing to pay for? How?
Are you generating transactional or recurring revenues?
15
(6) KEY RESOURCES
(7) KEY ACTIVITIES

Which resources underpin your business model? Which assets are essential?
Which activities do you need to perform well? What is crucial?
16
(8) KEY PARTNERS
(9) COST STRUCTURE

Which partners and suppliers leverage your model? Who do you need to rely on?
What is the resulting cost structure? Which key elements drive your costs?
17
GLOBAL TRENDS

Community – Mobility – Ubiquity – Service
WE LIKE INNOVATIVE OPPORTUNITIES

18
FIVE GLOBAL FUNDS
AND INCUBATORS
e.ventures is a truly global venture capital firm which has invested in and built category
creating startups around the world

e.ventu
res
Incuba
tor
19
HISTORY AND FOCUS
We have more than two decades of experience in building as well as investing into
highly successful consumer internet companies
Videotel

AOL
Europe

Fund 1
US

Fund 2
US, EU

Fund 3
US, EU, Asia, Russia

Fund 4
US, EU, Asia, Russia, Brazil

199

199

199

199

20

20

201

2

5

7

8

01

06

1

Selected portfolio companies and exits
Fund 1

Fund 2

Fund 3

Fund 4

20
CASE STUDY: PSAFE
(XANGO)

21
CASE STUDY: THE
REALREAL

22
CASE STUDY:
PARTNERING
therealreal.com

therealreal.jp

23
THE OTHER CASE

24
RECENT FINANCINGS

Series C, 15 Mio $

Series C, 20 Mio $

Series A, 17 Mio $

25
RECENT EXITS

Exit: 2010
Acquirer: Groupon

Exit: 2012
IPO

Exit: 2011
Acquirer: Axel Springer

Exit: 2012
Acquirer: KKR

Exit: 2013
Acquirer: LinkedIn

Exit: 2012
Acquirer: Ozon

Exit: 2013
Acquirer: IPO

26
FAMOUS LAST WORDS
(PART 1)

Good judgment comes from experience!

27
FAMOUS LAST WORDS
(PART 2)

Experience comes from bad judgment!

28
THANK YOU !

Vision without execution is hallucination
-Albert Einstein

www.eventures.vc
– the entrepreneurial venture fund –
29

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IDCEE 2013: Venturepreneurs @work - Jan Henric Buettner (Founding partner @ BV Capital / e.ventures)

  • 2. GETTING STARTED ...in 7 easy steps! 2
  • 7. WHAT DOES IT TAKE TO GET STARTED? Building Blocks for Success Attractive Opportunity •Timely •Feasible •Important •Profitable •Favorable context Good People & Team •Passion •Interest •Commit-ment •Curiosity •Risk taking Sufficient Resources •Skills & Capabilities •Financing •Network •Dynamic Capabilities 7
  • 8. HOW DO COMPANIES GROW UP? Stable Aristocracy Prime Recrimination Adolescence Divorce Premature Aging Unfulfilled Entrepreneur Infancy Bureaucracy Founder or Family Trap Infant Mortality Death Courtship Affair Adizes Organizational Lifecycles ™ 8
  • 9. PIVOTING AND ADAPTING Most Startups do not end as they started. 9
  • 10. THE FOUR STEPS TO EPIPHANY 1. Synchronize customer development with product development 2. Acquire early evangelist customers 3. Get to hear the bad news early 4. Find the right business model 10
  • 11. GET TO HEAR THE BAD NEWS EARLY! Synchronize Product Development... Concept/Busin ess Plan Product Development Alpha/Beta Test Launch/ 1st Ship Customer Creation Company Building ... with Customer Development ! Customer Discovery Customer Validation 11
  • 12. FIND THE RIGHT BUSINESS MODEL Any company can be described in 9 building blocks 12
  • 13. (1) CUSTOMER SEGMENTS (2) VALUE PROPOSITIONS Which customers are you serving? Which jobs do they really want to get done? What are you offering them? What are you getting done for them? Do they care? 13
  • 14. (3) CHANNELS How does each customer segment want to be reached? Through which interaction points? 14
  • 15. (4) CUSTOMER RELATIONSHIPS (5) REVENUE STREAMS What relationships are you establishing with each segment? Personal/Automated? Acquisitive/Retentive? What are your customers really willing to pay for? How? Are you generating transactional or recurring revenues? 15
  • 16. (6) KEY RESOURCES (7) KEY ACTIVITIES Which resources underpin your business model? Which assets are essential? Which activities do you need to perform well? What is crucial? 16
  • 17. (8) KEY PARTNERS (9) COST STRUCTURE Which partners and suppliers leverage your model? Who do you need to rely on? What is the resulting cost structure? Which key elements drive your costs? 17
  • 18. GLOBAL TRENDS Community – Mobility – Ubiquity – Service WE LIKE INNOVATIVE OPPORTUNITIES 18
  • 19. FIVE GLOBAL FUNDS AND INCUBATORS e.ventures is a truly global venture capital firm which has invested in and built category creating startups around the world e.ventu res Incuba tor 19
  • 20. HISTORY AND FOCUS We have more than two decades of experience in building as well as investing into highly successful consumer internet companies Videotel AOL Europe Fund 1 US Fund 2 US, EU Fund 3 US, EU, Asia, Russia Fund 4 US, EU, Asia, Russia, Brazil 199 199 199 199 20 20 201 2 5 7 8 01 06 1 Selected portfolio companies and exits Fund 1 Fund 2 Fund 3 Fund 4 20
  • 25. RECENT FINANCINGS Series C, 15 Mio $ Series C, 20 Mio $ Series A, 17 Mio $ 25
  • 26. RECENT EXITS Exit: 2010 Acquirer: Groupon Exit: 2012 IPO Exit: 2011 Acquirer: Axel Springer Exit: 2012 Acquirer: KKR Exit: 2013 Acquirer: LinkedIn Exit: 2012 Acquirer: Ozon Exit: 2013 Acquirer: IPO 26
  • 27. FAMOUS LAST WORDS (PART 1) Good judgment comes from experience! 27
  • 28. FAMOUS LAST WORDS (PART 2) Experience comes from bad judgment! 28
  • 29. THANK YOU ! Vision without execution is hallucination -Albert Einstein www.eventures.vc – the entrepreneurial venture fund – 29

Editor's Notes

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