esQes is a digital body care product that aims to help people maintain long-term healthy habits through non-invasive monitoring and control. It inspires users to stick to their health and fitness goals by providing insights into their body and performance compared to peers. For a lifetime subscription fee of 200 Euros, users commit to spending 10 minutes per day with esQes during an initial admission phase to determine if the approach is right for them. The company founders have backgrounds in business development, software architecture, nutrition science, and other relevant areas. They acknowledge risks around their business model blocking revenue, the customer onboarding process turning away too many, and ensuring quality experiences during testing.