esQes is a digital body care product that inspires people to stick to their health and fitness goals through personalized data and feedback. It focuses on the German overweight population, which spends hundreds of millions annually on weight loss solutions. esQes offers its service for a lifetime for a one-time payment of 200 euros, with an initial admission phase to determine if the program is a good fit for the individual. The company is led by experts in branding, business development, software, nutrition, and more, and is headquartered in Bozen, Vienna, and London. Key risks include whether the pricing model blocks revenues, if the value proposition is compelling, and if the admission process filters out too many potential customers.

1. esQes
digital body care
transforming quality of life

2. keep yourself in shape [problem]
All diets are mindless. They focus on a
dramatic short term workaround for what in
reality is a long term challenge. Keeping a
healthy diet over years must be the goal. This
means to have control an non invasive way. To
be able to live one's life and being focused.

3. esQes is digital body care [product]
esQes inspires people to stick with their goals.
They are at the vanguard of the quantified self
revolution. They know their body and they
understand where they stand in comparison to
their age group.

4. the market
From market size analysis follows that we need
to concentrate on the German overweight
population. Here, the longing for a slender body
generates a turnover in the order of hundreds
of millions of Euros each year. And single
competitors generate turnover up to 80m
Euros.
Please refer to our market analysis for further
details.

5. are your ready? [pricing & persuasion]
Our proposal: esQes for a lifetime as long as
you use it. We don't want to fool you. When you
register at esQes we constitute a week of
admission phase. There we understand if the
esQes way is your way. If you are comfortable
to spend 10 minutes per day with esQes, you
are part of the club. 200 Euros for a lifetime.

6. We build esQes [team]
Viscount Helmut Franceschini, Brand Strategy
Vizier David Unterholzner, Business Developm.
Lord Hannes Stockner, Software Architecture
Don Roland Kofler, Software and Data Science
Chieftain Arno Senoner (to be incorporated)
Lady Gerlinde Maria Gruber, Nutrition Science
esQes creates in Bozen, Vienna and London
Mentor Martin Drees, Coliqiuo.de

7. We need to keep an eye on... [risks]
1. Our incentive model is blocking revenues?
2. Is the rite the passage story compelling?
3. Are we closing out too many customers with
our admission test?
4. is our admission test generating quality
experience?