Bedlam is a new calendar app designed to improve brain fitness and memory. Unlike conventional linear calendars, it defies expectations with a customizable and non-routine layout. The app integrates with other calendars and devices, allows scheduling from synced sources, and recognizes when the user's schedule is full to prevent conflicts. It utilizes cognitive exercises and alternates layouts weekly to challenge the memory. A university study showed Bedlam users experienced improved cognitive abilities compared to those using other calendars, suggesting it can enhance brain power and health.