Venture, design and cloud in real estate
•Download as PPTX, PDF•
0 likes•367 views
Presentation at IDE Design Mission Turkey meeting, Meridyen Hotel, İstanbul, 08 Oct 2015. The future for productive cooperation between real estate developer, designer and user lies from now on in the cloud-use of data lakes. Making sore that the "product" has a "long enough life" rests on the analytics and insight provided by data.
Recommended
More Related Content
Similar to Venture, design and cloud in real estate
Similar to Venture, design and cloud in real estate (20)
More from SUKRU ASLANYUREK
More from SUKRU ASLANYUREK (7)
Recently uploaded
Recently uploaded (20)
Venture, design and cloud in real estate
- 1. VENTURE, DESIGN AND CLOUD IN REAL ESTATE HOW SOCIAL WAVES AND TECHNOLOGY WILL SHAPE THE FUTURE IDE DESIGN MISSION, TURKEY, 08 Oct. 2015, Meridien Hotel, Etiler,İstanbul Dr Sukru Aslanyurek Retail Vision, İstanbul
- 2. HERE IS THE QUESTION: Is The Future Of Architecture And Design Diminishing?” AN ATTEMPT TO ANSWER: USE THE CLOUD. 08 OCT 2015DESIGN MISSION TURKEY DR SUKRU ASLANYUREK 2
- 3. SOCIETIES IN CURRENT ACTION «MATURE SYSTEM» KNOWLEDGE ENTERPRISE PUBLIC SERVICE SPACE INDIVIDUAL «RESTLESS SEARCH» ECONOMY POLITIC S RESOURCES 08 OCT 2015DESIGN MISSION TURKEY DR SUKRU ASLANYUREK 3
- 4. REAL ESTATE INVESTMENT «VIRTUAL REALTY» COMPETITIVE POWER RECOGNITION SURVIVAL THE RESTLESS SEARCH STRUCTURE DEFINES THE REAL ESTATE BUSINESS AS THE FRAMEWORK OF RELATIONSHIPS FOR SURVIVAL COMPETITIVE POWER RECOGNITION 08 OCT 2015DESIGN MISSION TURKEY DR SUKRU ASLANYUREK 4
- 5. ARCHITECTURE AND DESIGN LOOKS NOW SPACE COST PROFIT ARCHITECTURE COST POWER DESIGN COST STATUS 08 OCT 2015DESIGN MISSION TURKEY DR SUKRU ASLANYUREK 5
- 6. CORE QUESTIONS FOR THE FUTURE • REDEFINE ROI • USE DESIGN AS SOCIAL PROCESS • USE INFORMATION SYSTEMS AS THE DECISION ENVIRONMENT RETURN ON INVESTMENT DESIGN INVESTOR MAXIMIZE ? BUYER/USE R MAXIMIZE ? PUBLIC ? ? 08 OCT 2015DESIGN MISSION TURKEY DR SUKRU ASLANYUREK 6
- 7. DESIGN IN THE FUTURE/DESIGNING THE GLOBAL FUTURE We will design it all for ONE GLOBE We will base all design on ONE, FREE INFORMATION BASE 08 OCT 2015DESIGN MISSION TURKEY DR SUKRU ASLANYUREK 7
- 8. THE FUTURE BELONGS TO THE MOBILE INDIVIDUAL WE WILL DESIGN FOR WIDEST PERSONAL CHOICE IN THE USE OF TIME, MONEY AND SPACE OUR NEW JOB DEFINITION IS «EXPERIENCE MANAGEMENT» 08 OCT 2015DESIGN MISSION TURKEY DR SUKRU ASLANYUREK 8
- 9. THE INFORMATION BASE ALL INFORMATION RELATED TO THE DEMANDS OF THE MOBILE CONSUMER WILL BE COLLECTED, ANALYSED AND USED AS A DATA LAKE FOR REAL ESTATE DESIGN AND DEVELOPMENT AT ALL STAGES 08 OCT 2015DESIGN MISSION TURKEY DR SUKRU ASLANYUREK 9
- 10. DATA IS ETERNAL MARRIAGE DESIGN THE DIFFERENCE TO BE CREATED WILL BE BASED ON DATA RETURN ON INVESTMENT WILL ONLY BE POSSIBLE WHEN DESIGN MEETS FINANCE BASED ON DATA 08 OCT 2015DESIGN MISSION TURKEY DR SUKRU ASLANYUREK 10
- 11. DATA IS PUBLIC INTEREST AND WISDOM, IF 1. RANGE OF INFORMATION 2. QUALITY OF INFORMATION 3. PROCESS OF EDITING 4. FREEDOM TO USE 5. DATA INTERACTION 6. BENCHMARKING 08 OCT 2015DESIGN MISSION TURKEY DR SUKRU ASLANYUREK 11
- 12. THE VIRTUAL CYCLE DATA LAKE PROCESS DEMAND DESIGN ROI 08 OCT 2015DESIGN MISSION TURKEY DR SUKRU ASLANYUREK 12
- 13. WHERE THE ENDS MEET • SPECIALIZATION FLOWS INTO DATA • DATA FLOWS INTO ONE GLOBE • GLOBAL INTERACTION UNITES KNOWLEDGE • KNOWLEDGE GROWS OUT OF DATA • USING DATA REQUIRES THE MERGING OF DISCIPLINES 08 OCT 2015DESIGN MISSION TURKEY DR SUKRU ASLANYUREK 13
- 14. THE FUTURE OF REAL ESTATE VENTURES PHILOSOPH Y RULES DATA MANAGES CREATE TEAMS FOR DESIGNING EXPERIENCE SHARING KNOWLEDGE 08 OCT 2015DESIGN MISSION TURKEY DR SUKRU ASLANYUREK 14
- 15. THE FUTURE OF DESIGN PHILOSOPH Y RULES DATA MANAGES DISCIPLINE S MERGE 08 OCT 2015DESIGN MISSION TURKEY DR SUKRU ASLANYUREK 15
- 16. THANK YOU FOR LISTENING AND SHARING. Linkedin/ dr sukru aslanyurek www.retailvision.com.tr 08 OCT 2015DESIGN MISSION TURKEY DR SUKRU ASLANYUREK 16
Editor's Notes
- The aim of the presentation was defined by IDE as an outlook on the future of architecture and design in the development of commercial real estate. To say the last word from the beginning, our answer to this question is in one word: CLOUD. The future rests in how we use data lakes.
- On a global scale, we propose to define TWO groups of societies : 1. Mature system and 2. Restless Search. (We do not use the terms based on «Development» that are often used for such definition. The term »Development» carries overtones and perceptions that are often unmeasurable and depend on philosophical standing). Mature systems are defined as those societies where the individual stands in the core of the system as «THE HELM OF ATTENTION» and determinants of the system such as knowledge, enterprise (Business), space ( natural and built space) and public service work in an order of cost efficient operation and checks/balances. On the other hand, Restless Search systems present a continuous conflict vs desire for order between the main elements that define the system: resources ( human and geographic), economy ( Business and technology) and politics ( base for financial and legal action). Restless Search systems present contradictions, surprises, unexpected outcomes and perception of conflict even in very basic management issues such as parking space for cars. How Restless Search may lead to a Mature System will depend on local geography, culture and human capital.
- The rest of this presentation defines recommendations for Restless Search societies. (Mature Systems have it anyway). The reality for REALTY, that is real estate investment, tells us that there are three main factors at work which define the path for real estate investment: Survival ( for the poor); Competitive power ( for Social actors in the middle and upper income groups) and Recognition ( which is the desire for status, either real or perceived.-at this point real estate is connected to conspicuous consumption by the «elite»)
- When we look at the interaction of space ( geography, land) with architecture and design in Restless Search societies, it all boils down to the COST of each item. The developer/entrepreneur will look at each item as an element of cost and cost alone. The reason is simple: 1. Lower cost of land ( whatever the method of acquisition is) will lead to the maximum level of profits. 2. Architecture should make possible/define/develop/maximise power to the developer; power will accrue both in financial terms and also in developing relationships with other sources of power in the economic and political circles. And 3. Design should reflect status, for the buyers, users and for the developer ( whatever their definition of status is)
- When we look into the future of architecture and design, and therefore into the future of real estate development, we propose that a redefinition of return on investment is the first step. It is clear that global warming, environmental degradation and sustainability issues should concern the investor more than anybody else; this is because survival as an investor depends on how your products relate to the current issues and needs that govern society. Therefore, maximising return on investment should be based on «sustainability» and requires long term strategy and policies. This means that predictive analytics and use of data for decisions is a MUST.
- In view of the current global issues that form the agenda for humanity today, it is clear that whatever we design, we are designing it not for a parcel in a specific corner of a settlement in a local community; we are designing it for a globe that belongs to humanity. In order to facilitate the maximum, widest use of data in design and related issues, our mission is to build one, free, global information base which will be easily available to everyone; as free as a chat application for a social media site on a smart phone.
- That brings us to the primary reality and determinant for any business today, and real estate developers and architects are no exception: the future belongs to the MOBILE INDIVIDUAL. We will have to design everything for that individual and will aim to provide the widest range of flexible choices to that individual for his/her preferences in the use of time, Money and space. That paradigm will be coupled with the Development of Internet of Things (IoT). So, here is the future for real estate development and architectural design: 1. MOBILE COMMUNICATIONS. 2. IoT. The crucial concept to be introduced here is what modern marketing is all about. It is called EXPERIENCE MANAGEMENT. The range of choices and preferences made, priorities defined by the MOBILE CONSUMER offers us the problem of managing the EXPERIENCE that consumer desires to have. Shortly, we have to facilitate the flow and realisation of the choices made by the consumer. Our mission is to maximize his/her happiness by assisting and facilitating his/her EXPERIENCE.
- Once we make the crucial decision to employ data in the real estate development process, then we are approaching the opportunity for eternal marriage between design and profitability. The reason is very simple: You get what you give. Our success in providing the right spaces, tools, images and means for the experience desired by the consumer, will come back to us as profits. And long run profits may be the only solution.
- Provision of data lakes cannot happen by itself and there are lots of strings attached to it. In addition to the necessity for providing the right range and quality of information, the process of editing that information and the freedom to use all of it should be defined very carefully. The question is simply one of individual liberties and desire for privacy. Data can be used for good and for bad purposes, depending on who is using it. Therefore, the interaction of sources of data and control based on benchmarking are vital for the data system to succeed and to be put to use in the right ( socially beneficial and personally acceptable) format.
- This is how we define the «virtual cycle» for archıtecture, design and real estate development. The starting point is process management; by process, we mean the whole line of data creation, classification and use. This process must take DEMAND as its prerogative and look for analytical perspectives of the future which can provide leads for designers and developers today. Success in that mission will provide designers and investors the opportunity to make predictions, define strategies and develop products for the mobile kings and queens of the future.
- A brief description of the approach defined above is the line of thinking and action that should govern the way we work: Data based on special areas of knowledge and expertise will flow into a lake on a global scale. The interaction between the right sources ıf data will unite knowledge and for a single base. This unification will create knowledge which cannot otherwise be obtained. The summary of this paradigm is that we need a unification of disciplines and the working together of specialists from different areas of professional expertise. Only then, can we collect, unify , process and use the right data.
- A brief description of the approach defined above is the line of thinking and action that should govern the way we work: Data based on special areas of knowledge and expertise will flow into a lake on a global scale. The interaction between the right sources ıf data will unite knowledge and for a single base. This unification will create knowledge which cannot otherwise be obtained. The summary of this paradigm is that we need a unification of disciplines and the working together of specialists from different areas of professional expertise. Only then, can we collect, unify , process and use the right data.
- THE FUTURE OF DESIGN IS IN THE MERGING OF DISCIPLINES, AS PHILOSOPHY RULES AND DATA MANAGES.