This document discusses the marketing environment and its impact on the Velvet brand. It identifies the microenvironment elements of suppliers, marketing intermediaries, competitors, publics, and customers. It then examines how macroenvironmental factors such as demographic trends, economic conditions, technology, and regulations impact the brand. A SWOT analysis identifies opportunities for Velvet such as line extensions and entering new markets, but also threats from growing competition and increasing bargaining power from customers and retailers.

1. INTRODUCTION

2. Marketing Environment
Micro
Environment
Macro
Environment

3. Element of External Marketing Environment
1. Suppliers
2. Marketing Intermediaries
3. Competitors
4. Publics
5. Customers
6. Macro environment Factors

4. That factors how affect for Velvet brand
Factors Impact to the brand
1. Suppliers Hamas has own production company.
As external party Printing and packing
service companies join with
manufacturing department . There
activities always affect to the brand
2. Competitors 1. Local and international
competitive brand catering for
same customer segment
2. How impact there activities
3. Nature of the external brand
competition

5. 3. Marketing intermediaries 1. Role of the advertising agencies
2. Bargaining power of retailers
4. Public 1. Behaviors and support of the
media pubic is essential when
making good image among public
2. PR Activities
5. Customers 1. Most important element
2. Marketing research for
understanding customers
3. Plans for customer satisfaction

6. Impact of Macro Environmental Factors
Factors Impact to the brand
1. Demographic Environment Velvet is mass product catering for all island
1. Product availability of rural arias
2. Understanding culture and economic
level
2. Economic Environment 1. Increasing taxes
2. Fuel cost and transportation cost
changes
3. Natural environment 1. Environment rules and regulation
2. Minimize Environmental pollution

7. 4. Political and Social Environment 1. Tax Policies
2. Employment law
3. Trade policies
5. Technological Environment 1. Emergence of web based technology

8. SWOT Analysis

9. Opportunities
1. Can introduce line extension and brand
extension
2. Have opportunity to enter new market
segments
3. Growth in soap industry

10. 1. Rapid growth of competition with entering
local and international competitive products
to the market
2. Competition of external brands
3. Growing bargaining power of customers,
and retailors
Threats

11. THANK YOU