Vegas.com and Fusion

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Paul Mello is the Director of Product Management at Vegas.com and discusses how they implemented Fusion to improve their mobile site search experience. Users were frustrated when trying to find specific shows, hotels, and tours on mobile. Vegas.com implemented Fusion to make search easy, intuitive, and factor in business rules and new products. Six weeks later, Fusion provided a solution that was fast, learned from users, and made customers happy. Two years later, Vegas.com continues using Fusion to replace desktop search and query their mobile landing pages and common product searches.

Technology

Vegas.com and Fusion
Paul Mello
Director of Product Management, Special Projects

2
01
About me
Paul Mello
Director of Product Management, Special Projects
Started at Vegas.com in 1999
I ride my bike to work; 14 miles round trip,  
every day; even in the summer

3
01
About Vegas.com
Publicly-traded B-to-C travel experience company
Vegas-centric
We sell shows, hotels, tours, etc.
~ 200 or us live, work, eat and breathe Vegas
We compete for marketshare with some of the
biggest companies in the world

4
01
I bring gifts to the party
Go to Vegas.com
Book a show or tour
Enter promo code Fusion
Save 15% on your order

5
01
We had a problem to solve
Mobile became a focus for us in 2014
Though we saw huge conversion gains with our
re-released m.Site in late 2014…
We also witnessed plenty of frustrated users

6
01
We had a problem to solve
...Speciﬁcally users who knew or had a pretty
good idea of what they wanted

7
01
This customer’s problem
“I just want to ﬁnd Cirque du Soleil tickets….
Why did you make that so !$#*% hard?”

8
01
The solution we needed
We knew we needed a solution that made ﬁnding speciﬁc
shows, hotels and tours…
• Easy & Intuitive
But results also needed to consider…
• Business rules & New products

9
01
We already had a full-text search product
… which we were using on desktop
… but other than indexing our site, it did none of the things
we needed it to do

10
01
So we searched...
And we found you ...

11
01
And 6 weeks later
We had our solution, using Fusion
And it’s really fast…
It learns…
It factors in our business rules
<-- And it makes this guy super happy

13
01
And, it helps the bottom line
Site search users are a small
but important audience for us
Less than 4% of our users
interact with site search

14
01
And, it helps the bottom line
User who interact
with site search
account for 8-13%  
of all transactions

15
01
And 2 years later...
We keep ﬁnding more reasons  
to use Fusion, including…
• Replacing our legacy desktop
site search

16
01
And 2 years later...
We keep ﬁnding more reasons  
to use Fusion, including…
• Querying Fusion index for
our new REACT mobile
landing pages

17
01
And 2 years later...
We keep ﬁnding more reasons  
to use Fusion, including…
• Querying Fusion index for
common product search
results queries

18
01
So… Thank you
Y’all made a great product that customers and  
businesses like us love.

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Vegas.com and Fusion

1. Vegas.com and Fusion Paul Mello Director of Product Management, Special Projects

2. 2 01 About me Paul Mello Director of Product Management, Special Projects Started at Vegas.com in 1999 I ride my bike to work; 14 miles round trip,   every day; even in the summer

3. 3 01 About Vegas.com Publicly-traded B-to-C travel experience company Vegas-centric We sell shows, hotels, tours, etc. ~ 200 or us live, work, eat and breathe Vegas We compete for marketshare with some of the biggest companies in the world

4. 4 01 I bring gifts to the party Go to Vegas.com Book a show or tour Enter promo code Fusion Save 15% on your order

5. 5 01 We had a problem to solve Mobile became a focus for us in 2014 Though we saw huge conversion gains with our re-released m.Site in late 2014… We also witnessed plenty of frustrated users

6. 6 01 We had a problem to solve ...Speciﬁcally users who knew or had a pretty good idea of what they wanted

7. 7 01 This customer’s problem “I just want to ﬁnd Cirque du Soleil tickets…. Why did you make that so !$#*% hard?”

8. 8 01 The solution we needed We knew we needed a solution that made ﬁnding speciﬁc shows, hotels and tours… • Easy & Intuitive But results also needed to consider… • Business rules & New products

9. 9 01 We already had a full-text search product … which we were using on desktop … but other than indexing our site, it did none of the things we needed it to do

10. 10 01 So we searched... And we found you ...

11. 11 01 And 6 weeks later We had our solution, using Fusion And it’s really fast… It learns… It factors in our business rules <-- And it makes this guy super happy

12. 12 01

13. 13 01 And, it helps the bottom line Site search users are a small but important audience for us Less than 4% of our users interact with site search

14. 14 01 And, it helps the bottom line User who interact with site search account for 8-13%   of all transactions

15. 15 01 And 2 years later... We keep ﬁnding more reasons   to use Fusion, including… • Replacing our legacy desktop site search

16. 16 01 And 2 years later... We keep ﬁnding more reasons   to use Fusion, including… • Querying Fusion index for our new REACT mobile landing pages

17. 17 01 And 2 years later... We keep ﬁnding more reasons   to use Fusion, including… • Querying Fusion index for common product search results queries

18. 18 01 So… Thank you Y’all made a great product that customers and   businesses like us love.

19. Thank You

Vegas.com and Fusion

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