This document provides an overview of Veenome, a company that uses computer vision algorithms to automatically identify and tag objects in videos. It summarizes Veenome's accolades and press coverage, introduces its leadership team, and describes its video tagging API and customizable JavaScript tools. Use cases are outlined for how Veenome's technology could benefit major broadcasters, online publishers, video platforms, intelligence organizations, and advertisers by enabling new search and discovery capabilities, as well as click-to-buy and social sharing features within videos.

1. VEENOME
KNOW WHAT YOU SHOW

2. VEENOME
/ACCOLADES, PRESS & MILESTONES
/ABOUT
/PRODUCT
/EXAMPLES
/CONTACT
VEENOME 03/25/12

3. VEENOME
/ACCOLADES, PRESS & MILESTONES
WINNER OF PALEY CENTER’S NEXT
BIG THING 2012
WINNER OF BB&T
ENTREPRENEURSHIP INVITATIONAL
2012
NAMED 2012 SXSW “HOT
STARTUP” BY CNET
PROFILED BY ROBERT SCOBLE ON
SCOBLEIZER
VEENOME 03/25/12

4. VEENOME
/ACCOLADES, PRESS & MILESTONES
“Veenome: The future of interacting with video is here . CEO Kevin Lenane talks
about Veenome's amazing product for identifying video and the endless
possibilities for tagging, recommending and selling the products that you see.”
“Veenome's Kevin Lenane showed off some of our favorite new tech: the company's
video scanning algorithm, which specifically identifies objects in a video so that,
let's say, you can actually buy the super hot shoes you see on your favorite prime-
time shows.”
“Just six months after video technology firm Veenome got its start, a crop of angel
investors have given the District-based company their blessing in the form of a
$500,000 seed investment.”
“Veenome: The Future of Video Meta-data. The same way Google added value to the
Internet ecosystem by better indexing and searching text-based content, DC-
based Veenome is pushing the envelope with video content.”
VEENOME 03/25/12

5. VEENOME
/ACCOLADES, PRESS & MILESTONES
HIGH-DEMAND $500K ANGEL ROUND CLOSED 12/2011
2 GOOGLE EMPLOYEES, ECOSYSTEM VC (FACEBOOK),
AAYUSH PHUMBHRA (CHEGG), TIM DREES (WEB METRICS)
VEENOME 03/25/12

6. VEENOME
/ACCOLADES, PRESS & MILESTONES
/ABOUT
/PRODUCT
/EXAMPLES
/CONTACT
VEENOME 03/25/12

7. VEENOME
/ABOUT
Veenome
automa*cally
iden*fies
the
“stuff”
in
your
video
and
translates
it
into
machine-­‐
readable
data.
Whether
you’re
a
studio,
a
publisher,
an
analyst
or
developer,
Veenome
enables
you
to
increase
ROI
by
harnessing
knowledge
of
the
video
content
itself.
Our
moFo
is
simple
but
powerful:
Know
what
you
show.
VEENOME 03/25/12

8. VEENOME
/ABOUT
Kevin Lenane, Co-founder & CEO
Current: Advisor @IQ Engines; Mentor at Acceleprise. Past: Dir, Mobile
at Pointabout.(legal key in acquisition); Veteran of 3 startup acquisitions.
David Geller, Co-founder & CTO
CEO Amazing Media (Draper Fisher Jurvetson); CEO Plexstar, Inc.
(Acquired); UC Berkeley, Physics.
Vlad Koralev, Senior Developer
Computer Science PHD UMBC; Machine Learning; Semantic Algorithms
Abel Mohler, Senior Developer
Client side programmer, jQuery plugin author, lead developer of startup
Flixlocker. Javascript, HTML CSS.
VEENOME 03/25/12

9. VEENOME
/ACCOLADES, PRESS & MILESTONES
/ABOUT
/PRODUCT
/EXAMPLES
/CONTACT
VEENOME 03/25/12

10. VEENOME
/PRODUCT
The
Veenome
API
returns
video
objects
as
tags
at
the
specific
*me
in
which
they
occur
with
no
work
required
on
your
part.
We
can
also
output
rela*onal
data
in
the
form
of
categories,
relaying
how
much
of
any
one
thing
appears
over
the
dura*on
of
the
video.
VEENOME 03/25/12

11. VEENOME
/PRODUCT
Through
our
client-­‐facing
dashboard,
you
can
create
your
own
rules
and
tailor
the
API
output
to
your
specific
needs
for
each
video.
VEENOME 03/25/12

12. VEENOME
/PRODUCT
We
also
offer
an
extension
of
our
API
—
a
custom
JavaScript
overlay
for
video
delivery
plaQorms
that
renders
the
contents
of
the
video
clickable
for
click-­‐to-­‐buy
and
click-­‐to-­‐
share
within
the
video.
And
it’s
compa*ble
with
the
most
popular
video
plaQorms
on
the
Web
—
YouTube,
Vimeo,
Brightcove
and
more.
VEENOME 03/25/12

13. VEENOME
/ACCOLADES, PRESS & MILESTONES
/ABOUT
/PRODUCT
/EXAMPLES
/CONTACT
VEENOME 03/25/12

14. VEENOME
/EXAMPLES 01 02 03 04 05
major broadcaster
Problem:
Broadcasters
produce
huge
repositories
of
un-­‐
or
under-­‐indexed
video
that
is
difficult
to
search,
costly
to
manage
and
whose
revenue
poten*al
is
capped.
Solu*on:
The
Veenome
API
automa*cally
transforms
the
en*re
library,
including
unpublished
ouFakes
&
b-­‐roll,
into
an
ac*onable
dataset
that
immediately
enables
greater
internal
&
external
SEO,
beFer
targeted
ads
and
opens
previously
unknown
paths
to
new
product
offerings.
VEenome 03/25/12

15. VEENOME
/EXAMPLES 01 02 03 04 05
online publisher
Problem:
Big
or
small,
publishers
compete
to
produce
&
curate
great,
relevant
content
for
their
audience,
but
need
more
&
beFer
ways
to
increase
and
mone*ze
them
without
impeding
the
user
experience.
Solu*on:
With
the
Veenome
API
and
customizable
JavaScript,
micro-­‐bloggers
to
whole
publishing
houses
can
deploy
interac*ve
video
with
embedded
e-­‐commerce
and
social
features.
This
not
only
creates
a
more
compelling
user
experience,
but
a
more
discoverable
one,
too,
since
the
videos
are
now
discoverable
based
on
their
content.
Further,
publishers
can
leverage
tags
as
keywords
for
sale
to
ad
networks,
driving
up
relevance
and
commanding
higher
rates.
VEenome 03/25/12

16. VEENOME
/EXAMPLES 01 02 03 04 05
Video Platform
Problem:
Technology
plaQorms
for
video
want
to
increase
exposure
for
themselves
and
their
customers
but
face
costly
challenges
in
SEO.
Solu*on:
The
Veenome
API
provides
5
object-­‐based
tags
per
minute.
These
tags
are
rendered
as
video
metadata,
to
fundamentally
increase
discoverability
as
well
as
to
create
opportuni*es
for
clickable
video
—
helping
the
videos
go
viral
with
social
media
plugins
—
all
based
on
the
content
of
the
video
itself.
VEenome 03/25/12

17. VEENOME
/EXAMPLES 01 02 03 04 05
surveillance
Problem:
Intelligence
organiza*ons
have
exponen*ally
increasing
sources
of
real-­‐*me
surveillance
video,
leading
to
costly
and
inefficient
means
of
surfacing
the
key
value
—
content
—
threatening
loss
of
opportunity.
Solu*on:
Veenome
licenses
its
API
for
use
with
public,
private
or
classified
computer
vision
libraries
to
provide
up
to
60
relevant
tags
and
tag
categories
per
minute
for
bulk
organiza*on
and
indexing.
With
addi*onal
taxonomy
customiza*on,
Veenome
can
deliver
a
game-­‐
changing
mechanism
for
analysis,
decision-­‐
making
and
response.
VEenome 03/25/12

18. VEENOME
/EXAMPLES 01 02 03 04 05
advertising
Problem:
Brands,
agencies
and
third-­‐party
analy*c
firms
have
built
billion-­‐dollar,
data-­‐driven
businesses
on
inner
contents
of
Web
pages.
But
the
content
from
within
video
remains
an
unknown,
untapped
resource
that
cost
*me,
money
and
resources
to
manually
surface.
Solu*on:
The
Veenome
API
enables
a
new
data
model
for
online
video
where
none
previously
existed.
We
return
machine-­‐readable
data
back
to
the
brand,
agency
or
analyst
on
any
video
they
choose
to
instantly
match
against
exis*ng
datasets.
They
can
extract
beFer
sta*s*cs
and
richer
meaning,
produce
more
data-­‐driven
crea*ve,
and
unlock
the
poten*al
for
new
adver*sing
modes
&
models
(not
to
men*on
beFer
nego*a*ng
posi*ons).
More
cowbell!
VEenome 03/25/12

19. /CONTACT
202.538.4370
VEENOME.COM
@VEENOME