Vecter linked in presentation 22aug2011
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VECTER is a visually enhanced informed consent document designed to improve readability and comprehension over traditional text-only consent forms. VECTER documents use visual aids like images and simplified language designed at a 6th to 8th grade reading level. Studies show VECTER increased understanding for participants and is preferred by 80% of investigators over traditional forms. VECTER aims to better inform and protect participants through comprehensive understanding of study risks and procedures.
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Meets or Exceeds
Expectations
(0-23 points) (24-29 points) (30-35 points) (36-40 points)
Content
Reflection
Reflection
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or heard in
class without
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development.
Reflection
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coursework with
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Reflection shares the
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experiences and how
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support your
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evidence of
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Evidence of
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Strong evidence of
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University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries.
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Due Dates: 11:59 p.m. EST, Sunday of Units 1, 2, 6, 7, and Friday of Unit 8
Points: 100 each
Overview:
The purpose of the journal assignments is to be an ongoing individual conversation between you and
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Instructions:
Each week that a journal is assigned, you will answer specific journal questions supporting your work
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Requirements:
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• Use professional language, grammar, and spelling.
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CRITERIA Did Not Meet Expectations Needs Improvement Competent
Meets or Exceeds
Expectations
(0-23 points) (24-29 points) (30-35 points) (36-40 points)
Content
Reflection
Reflection
states only
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or heard in
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Reflection
raises ideas from the
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Inadequate
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Limited evidence of
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connection to
learning.
Evidence of
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work with a personal
application and
connection to
learning.
Strong evidence of
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application and
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(0-17 points) (18-22 points) (23-26 points) (27-30 points)
Writing
Quality
Poor writing
style lacking in
standard
English, clarity,
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used and/or
frequent errors
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punctuation,
usage, and
spelling. Needs
work.
Average and/or
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Above-average
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Marketing Communication and Brand Strategy Grading Guide
MKT/571 Version 10
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Copyright
Copyright © 2017, 2016 by University of Phoenix. All rights reserved.
University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries.
Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation.
Edited in accordance with University of Phoenix® editorial standards and practices.
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This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience.Grading Guide
Content
Met
Partially Met
Not Met
Comments:
Student develops a branding strategy and marketing communication plan that addresses at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan. Choose 5 elements from the lists below:
· Situational Analysis:
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· Strengths/Weaknesses
· Competitor’s Strengths/Weaknesses
· Market Segments
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· Creating a Brand Image
· Maintaining Brand Image
· Branding Concerns
· Promotion/Integrated Marketing Communication
· Advertising Strategy/Objectives
· Push and Pull
· Media Strategy
· Advertising Execution
· Public Relations/Strategies
Student must include a measurement of customer loyalty and retention in your strategy document.
The branding strategy and marketing communication plan is a minimum of 700 words in length. Note: Charts/graphs/tables do not count toward the word count.
Total Available
Total Earned
70
#/70
Writing Guidelines
Met
Partially Met
Not Met
Comments:
The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a reference page.
Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and punctuation.
Total Available
Total Earned
30
#/30
Assignment Total
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100
#/100
Additional comments:
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Problem/Patien.
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- 1. Introducing a New Era of Informed Consent Visually Enhanced Consent To Ensure Rights and Safety of Study Subjects with Improved Readability ®
- 3. Most US adults cannot understand informed consents forms (ICFs) “ The National Adult Literacy Survey of 1992 found that nearly half of the adult population is functionally illiterate at the 8th grade reading level.” ≥ 9 th Grade ≤ 8 th Grade US Adult Literacy Levels “ Yet study after study reveals that fewer than 10% of informed consent documents are at the 10th grade level or below.” Findings of the Association of American Medical Colleges (AAMC) Clinical Research Task Force II (2006) 10% 90% Informed Consent Reading Levels 50% 50% ≥ 11 th Grade ≤ 10 th Grade Reading Level Reading Level
- 5. Comparison of Readability by Grade Level: Original ICF vs. VECTER ® Grade Level of Readability (Flesch-Kincaid score) 6.8 VECTER 11.7 Text ICFs Lower grade level, better readability VECTERs are currently being used by 4 of the world’s top 10 pharma companies 5 grade levels lower VECTERs are written at lower grade levels for better readability
- 6. VECTER informed consent documents are written and designed for increased communication and comprehension This approach to informed consent documents including the designs, text, methods and processes are the intellectual property of Krell Clinical Communications, LLC. No part may be copied, altered, distributed or used, whether whole or in part, or modified and used, without written agreement from Krell Clinical Communications, LLC. VECTER Sample Page, Redacted VECTER ® The New Face of Informed Consent
- 7. Investigators prefer VECTER ® over text ICFs 80% of Investigators preferred to use a VECTER for future clinical studies compared to only 8% for Text ICFs. Results of a site survey during an ongoing, top-5 pharma clinical study (2009) 80% Prefer VECTER 8% “ The VECTER captivates the reader. The images and detail create more interest and increase attention span. Whereas, the TEXT-ONLY ICF is dull. The participants do not thoroughly read it because it is difficult to get through. This results in a lack of understanding by the patient” Study Coordinator Text ICFs VECTER Text ICF Other
- 8. VECTERs Convert Readers into Study Participants VECTERs have been translated from English and have been used in 30 countries VECTER ® Informed Consent is being used globally
- 9. “ VECTER is a sea change. We were thrilled to use it. We have waited so long for an improvement to ICFs. VECTER exceeded all of our expectations.” Copernicus What do central and local IRBs think about VECTER ® ?
- 11. Contact: Robert Krell (908) 806-7477 Visit our website: www.krellclinical.com Participate in the forum: www.InformedConsentForum.com Visually Enhanced Consent To Ensure Rights and Safety of Study Subjects with Improved Readability Use VECTER ® The New Face of Informed Consent To Help Your Study Participants Better Understand Your Studies ®