The document discusses strategies for increasing influenza vaccination rates among 18-25 year olds in Virginia. It outlines research that was conducted, including a focus group and survey. The research found that parents are a key influence on young adults getting vaccinated. It recommends a two-pronged approach - a digital campaign using social media like Facebook, Twitter and Pinterest targeting both parents and 18-25 year olds, as well as a physical campaign partnering with colleges to provide convenient vaccination locations on campus. The goal is to increase vaccination rates among 18-25 year olds in Virginia to 40% by 2015. It provides details on implementation, evaluation metrics, and a proposed budget of $26,925 for the initial 4 month campaign