Västkustfilé is a family-owned Swedish company that has been processing fresh and frozen fish since 1974. With over 95 employees, the company produces over 5,300 tons of finished fish products per year for food retailers, foodservice companies, and ready-meal producers. Västkustfilé focuses on product development and value-added convenience products, with a large portion of its output being private label brands. It has extensive experience processing various fish species from Scandinavian and global sources, and offers a wide range of frozen and prepared fish products.

2. Since 1974 – experience and growth

3. Business idea
Västkustfilé processes fresh and frozen fish for food retailers,
foodservice companies and ready-meal producers.
With years of experience and great flexibility
we continuously develop unique, customer-oriented dishes
that give our customers better meal choices.

4. Facts
➤ Family-owned company – Stig & Tord Hansson
➤ 95 employees, 16500 m2 factory in Varberg
➤ Turnover 2012: 234 mil SEK (27 mil EUR)
➤ 2nd largest producer of value-added frozen fish
in Sweden
➤ Volumes 2012:
➤ 8500 ton raw materials
➤ 5300 ton finished products
Fresh
1050
20%
Frozen
4270
80%

5. Business areas
Foodservice
47%
Retail
18%
Branded label
20%
Private label 80%
Fresh
35%

6. Growth history
RetailFoodservice Fresh
1988 Sweden
2000 Romania
2003 Holland
2007 Finland
Germany
2010 Norway
France
Czech Rep
Slovakia
2011 Spain
1992 Sweden
Ica, Axfood,
Bergendahls m.m
2008 Germany
Dr Schär, Biopolar
2011 Italy
Dr Schär
2012 Norway
Rieber & son
1974 Sweden
1993 Denmark
1998 Germany
2008 France
Norway
70’s 80’s 90’s 00’s 2009 2010 2011
1974: Västkustfilé founded by
Stig Hansson & Boris Wiman in
Bua, 20 km north of Varberg
1982: New fillet factory built.
Västkustfilé commences
production of frozen products
1991: Tord Hansson, brother of Stig
Hansson acquires co-founder Boris
Wiman’s shares. Västkustfilé
becomes a family owned business
1999: Agreement to
rent new premises in
Varberg
2003: Varberg
premises acquired
2004: Investment in new
machinery enables further
processing of fish products
2007: New production line for
foodservice introduced;
capacity more than triples
2009: Ready-to-eat
concept introduced
2010: Investment in automated
production line for processing and
packaging of retail products
2011: Investments in new machinery
enable even higher level of processing

7. Competition strategy
Private label
Unique, tailor-
made products
for key customers
Entrepreneurs -
”All things are
possible”
High service level
and delivery
security

8. Strengths
Flexible
production
Product
development –
added value
Long
experience
from fish
High level of
quality
management
Long-term
business
relations
Attractive
product
portfolio

9. Main strategies
 Product development, focus on value-added and convenience
 Increased share of sustainable products (MSC)
 Private label
 Growth in export markets

10. Fish species
➤ Cod MSC
➤ The Baltic Sea
➤ North East Atlantic
➤ Saithe MSC
➤ Alaskan-pollock MSC
➤ Herring
➤ Hoki MSC
➤ Haddock
➤ Salmon (Atlantic & pacific)
➤ Rock sole MSC
➤ Plaice MSC
➤ Flounder
➤ Silver smelt

11. Product range - frozen
IQF fillets
Breaded & pre-fried
Portions of cut fillets
Shaped and/or mixed
Gluten free
MSC
Organic
Gratins
Fully cooked – ready to eat
Filled breaded/pre-fried

12. Product line foodservice
(examples)

13. Fillets IQF
Herring 30-60 g

14. Fillet portions sawed
Hoki portion 120 g

15. Fish cubes
Salmon cubes 7 g (20x20x24 mm)

16. Breaded & prefried fillets
Crispy plaice fillet 140-160 g

17. Formed, breaded & prefried fillet/mince
Crispy cod 95 g

18. Breaded & prefried organic
Coated cod MSC 50 g with organic breading

19. Breaded & prefried gluten/lactose free
Gluten & laktosfri torsk 50 g

20. Gratins foodservice
Fish gratin with shrimp sauce 160 g

21. Breaded & prefried sauce-filled
Saithe with broccoli, cheese & ham 180 g

22. Natural and prefried fish burgers
Salmon burger 110 g

23. Fully cooked “ready-to-eat”
Fully cooked hoki fillet 80 g

24. Product line retail
(examples)

25. Retail products
Crispy baked cod fillet

26. Retail products
Ready meal
Fish gratins 350 g with
different sauces

27. More info on vastkustfile.com!

28. 2013-06-07