The logo The branding system in this specification guide should always be referred to and adhered to when applying the VASS identity. This guide shows the correct form of marks for both printed and digital applications. The logo can be obtained as a digital file from VASS, or may be scanned from the largest versions in this guide. The logo remains the exclusive mark of VASS and consequently any reproduction must be authorised by VASS before publication. Tagline The tagline ‘Vietnamese American School System’, and it’s proportion and spacing are an integral part of the logo, and should not be removed or altered in any way. Variations The VASS logo exists in two versions: a positive logo and a reversed out logo. The positive logo should be regarded as the ‘standard’ logo and is the preferred version, where space and reproduction quality permits. Typeface The logo type must always appear in the form shown here: no substitutions are acceptable.

1. VASS LOGO GUIDELINES
Developed by Sutrix Media
VASS
Vietnamese American School System

2. VASS LOGO GUIDELINES
Developed by Sutrix Media
VASS LOGO GUIDELINES
The logo
The branding system in this specification
guide should always be referred to and
adhered to when applying the VASS
identity. This guide shows the correct form
of marks for both printed and digital
applications.
The logo can be obtained as a digital
file from VASS, or may be scanned from
the largest versions in this guide. The logo
remains the exclusive mark of VASS and
consequently any reproduction must be
authorised by VASS before publication.
Tagline
The tagline ‘Vietnamese American School
System’, and it’s proportion and
spacing are an integral part of the logo,
and should not be removed or altered in
any way.
Variations
The VASS logo exists in two versions: a
positive logo and a reversed out logo.
The positive logo should be regarded as
the ‘standard’ logo and is the preferred
version, where space and reproduction
quality permits.
Typeface
The logo type must always appear in the
form shown here: no substitutions are
acceptable.

3. VASS LOGO GUIDELINES
Developed by Sutrix Media
THE LOGO
Positive logo
Reversed out logo
Colour logo
Mono logo
Colour logo
Colour logo
Mono logo
Mono logo
The positive logo should
be regarded as the
‘standard’ logo and is the
preferred version where
space and reproduction
quality permits.
Where the positive logo
cannot be reproduced
legibly a version of the
logo reversed out against
a background of VASS
orange is available and
should be used.
A white version of the logo
for reversing out of other
backgrounds is available,
though care should be taken
to ensure that the back-
ground provides sufficient
contrast for the logo to
reproduce legibly.
Vietnamese American School System
Vietnamese American School System Vietnamese American School System
Vietnamese American School System
Vietnamese American School System Vietnamese American School System

4. VASS LOGO GUIDELINES
Developed by Sutrix Media
REPRODUCTION SIZE
Positive logo
Reversed out logo
Vietnamese American School System
Vietnamese American School System Vietnamese American School System
Vietnamese American School System
When reproducing VASS logo it is impor-
tant to maintain legibility at all times.
Special attention should be paid to the
strapline.
The standard logo should never appear
less than 45mm across (width). Depending
on the context of it’s placement the
standard logo may appear as large as
required.
Vietnamese American School System Vietnamese American School System
45mm
45mm
45mm
45mm
45mm
45mm

5. VASS LOGO GUIDELINES
Developed by Sutrix Media
SPACING
Positive logo
Reversed out logo
In order to maintain legibility and avoid
compromising brand integrity, VASS logo
must always appear a suitable distance
away from any other text or logo.
Where there is any doubt about the cor-
rect distance, the width and height
of the uppercase ‘V’ should be used to
calculate, as indicated below.
Vietnamese American School System
Vietnamese American School System

6. VASS LOGO GUIDELINES
Developed by Sutrix Media
COLOUR BREAKDOWN
Positive logo
On screen version
Colour
The following logo colour specifications
apply according to the reproduction/
print process
Printing 4 colour process
Green : 80C, 9M, 65Y, 0K
Blue : 82C, 30M, 30Y, 0K
Orange: 10C, 65M, 100Y, 0K
Gray : 0C, 0M, 0Y, 60K
On screen version
Green : 8R, 167G, 128B
Blue : 23R, 143G, 165B
Orange: 223R, 118G, 39B
Gray : 128R, 130G, 133B
Mono
The logo may appear in mono (solid black,
where it should always be reproduced
as 100% solid colour and not as a tint.
The logo should always be reproduced
against a contrasting background, and a
white version is available where reversing
out is necessary.
80C, 9M, 65Y, 0K
8R, 167G, 128B
82C, 30M, 30Y, 0K
23R, 143G, 165B
10C, 65M, 100Y, 0K
223R, 118G, 39B
0C, 0M, 0Y, 60K
128R, 130G, 133B

7. VASS LOGO GUIDELINES
Developed by Sutrix Media
TYPEFACE
Helvetica LT Std
SerpentineSans
Helvetica LT Std - Bold
Suggested Additional Typefaces
The VASS typeface is
SerpentineSans, Helvetica,
and this should be used for
all school communications.
Helvetica should always be
used, where possible, for any
corporate correspondence.
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Arial
Myriad Pro
Futura Std
If Helvetica is not available,
Arial may be used as a
preferred alternative.
It is suggested that addi-
tional typefaces should be
sans-serif, and should be
chosen to complement
Helvetica. A few suggested
examples are indicated
below.

8. VASS LOGO GUIDELINES
Developed by Sutrix Media
SUTRIXMEDIA JOINT STOCK COMPANY
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Phu Nhuan Dist., Ho Chi Minh City, Vietnam
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