The document discusses values and practices in management and commerce education. It argues that Western models have led to a lack of institutional loyalty, short-term goals, and value destruction. It calls for Indian business graduates to pursue more socially beneficial roles like entrepreneurship, rural development, organic farming, and work with NGOs rather than practices focused solely on profits and self-interest.
Emerging trends in indian marketing b.v.raghunandan
Values for management & commerce education b.v.raghunandan
1. Values for Management & Commerce Education-B.V.Raghunandan, SVS College, Bantwal National Conference PP Institutions, Udupi April 8, 2011
2. Value Vs Self-Interest Value-Inexplicable Dominant Economic Interest Gaining Power Ignoring Institutional Interest Individualism Western Model: - Lack of Institutional Loyalty Indian Currency Most Symbolic
4. Attitude of Society Success Smartness Yes Boss Image Creation Social Status Band Wagon Comforts
5. Western Growth Oriented Model Taking too much of Risks Breaking the law in order to succeed Huge Managerial Remuneration Professional Managers Listed Entities Breed of Analysts Market Domination Short-Term Goals Groupism Commerce and Management
6. Business Practices Deliberate Introduction of Complexities Ever-changing Practices High-Sounding Shallow Practices Double Talk and Public Relation Indifference to Consumer Health Consistent Destruction of Environment and Disinformation Campaign Killing Competition
8. HR Practices: the Value Destroyers No Transparency High Expectation High Demanding Projects Lack of Bargaining Power Expectation of Machine like Performance
10. Agenda for Business Graduates Entrepreneur Rural Development Organic Farming NGOs Self-Help Group Journalism Anti-Corruption Bureau Manufacturer of Industrial Products Agro-Research