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Analysis of society vis a vis advertising-b.v.raghunandan

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Analysis of society vis a vis advertising-b.v.raghunandan

  1. 1. Analysis of Society vis-a vis Advertising National Workshop, Government First Grade College, Bantwal March 10, 2015
  2. 2. Society and Advertising • Business growth • Increased Employment • Better Lifestyle • Political Advertisement • Eradication of Social Evils • Dissonance of Harmful Products • Concern for Environment • Consumer Awareness • Government Programmes • Farming Awareness for better agricultural practices • Preservation of energy • Generation of renewable energy • Women empowerment particularly the girl child • Promotion of all art forms • Sub-contracting to students
  3. 3. But………… • Hedonism • Demand creation for unnecessary products • Creating Fear • Promoting Snob Appeal • Sexual provocation • Smart Individualism and killing social fabric • Alienation from manual labour • Promoter living out his fantasies through celebrity endorsement • Importance to appearance and claims than to performance • Belief in reiteration of lies
  4. 4. Hedonism • Popularising luxuries • Living by borrowing • Pressure to make money legally or illegally • Buying to make others jealous • Possession craze • Distancing from society
  5. 5. Demand Creation • Beauty enhancement products like skin creams, hand wash, expensive soaps, perfumes • Long term effect of surgery for better looks • Domestic appliances like vacuum cleaners • Luxurious settings of the house like modular kitchen, expensive tapestry, furniture • Less time for significant things
  6. 6. Creation of Fear • Insects in the kitchen • Mosquitos & Flies in the House • Bacteria in water • Bacteria in the hand • Non-Recruitment • Not getting married • Accidents • Old Age • Tooth Cavity • Ailments
  7. 7. Promoting Snob Appeal • Designer Apparels • Designer Watches and Pens • Designer Animals/Pets • Custom-made Cars • Paranoia against others able to copy • Big Houses & Small Families • Modular Kitchens
  8. 8. Sexual Provocation • Irrelevant • Combining audio-video effects • Using provocative models • Inner meaning text • Making people cheap • Product deficiency
  9. 9. Smart Individualism • Overrating of individual success • Children proving smartness even by cheating • Never projecting team work (except TOI) • Heroism and adventure • Fairness to others never projected • Over-projection of competitiveness of the world
  10. 10. Alienation from Manual Labour • Families are alienated from manual work • Appliances do the work • Automated systems help in equipments doing the job • Smart homes do away with the need to remember • Maids are the VIPs • Unhealthy food & Perennial health failure
  11. 11. Celebrity Endorsement • Promoters living out his fantasies • Manufacturer spends for the whims of the employees • Less money is diverted towards product development than promotion • A tendency of pushing back performance • Less attention to advertisement copy
  12. 12. Deceptive Appearance and Claims • More importance given to packaging than to the product • Functional products turn into ornamental products • Continuous complaints about performance and recall of products • Employees spend more time on their looks than on the work • Harmful products promoted by sentiments • More advertisement than correcting mistakes
  13. 13. Belief in Reiteration of Lies • Image Building Advertisement • Spending Time in Bagging Awards and Recognition • Foul Practices are concealed through better advertisement • Diluting the integrity of NGOs through roping in their support by sponsoring their programmes
  14. 14. THANK YOU

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