1.
Analysis of Society vis-a vis
Advertising
National Workshop,
Government First
Grade College, Bantwal
March 10, 2015

2.
Society and Advertising
• Business growth
• Increased Employment
• Better Lifestyle
• Political Advertisement
• Eradication of Social Evils
• Dissonance of Harmful Products
• Concern for Environment
• Consumer Awareness
• Government Programmes
• Farming Awareness for better
agricultural practices
• Preservation of energy
• Generation of renewable energy
• Women empowerment
particularly the girl child
• Promotion of all art forms
• Sub-contracting to students

3.
But…………
• Hedonism
• Demand creation for
unnecessary products
• Creating Fear
• Promoting Snob Appeal
• Sexual provocation
• Smart Individualism and
killing social fabric
• Alienation from manual labour
• Promoter living out his fantasies
through celebrity endorsement
• Importance to appearance and
claims than to performance
• Belief in reiteration of lies

4.
Hedonism
• Popularising luxuries
• Living by borrowing
• Pressure to make
money legally or
illegally
• Buying to make others
jealous
• Possession craze
• Distancing from society

5.
Demand Creation
• Beauty enhancement
products like skin creams,
hand wash, expensive soaps,
perfumes
• Long term effect of surgery
for better looks
• Domestic appliances like
vacuum cleaners
• Luxurious settings of the
house like modular kitchen,
expensive tapestry, furniture
• Less time for significant things

6.
Creation of Fear
• Insects in the kitchen
• Mosquitos & Flies in
the House
• Bacteria in water
• Bacteria in the hand
• Non-Recruitment
• Not getting married
• Accidents
• Old Age
• Tooth Cavity
• Ailments

7.
Promoting Snob
Appeal
• Designer Apparels
• Designer Watches and Pens
• Designer Animals/Pets
• Custom-made Cars
• Paranoia against others able
to copy
• Big Houses & Small Families
• Modular Kitchens

8.
Sexual Provocation
• Irrelevant
• Combining audio-video effects
• Using provocative models
• Inner meaning text
• Making people cheap
• Product deficiency

9.
Smart Individualism
• Overrating of individual
success
• Children proving
smartness even by
cheating
• Never projecting team
work (except TOI)
• Heroism and adventure
• Fairness to others never
projected
• Over-projection of
competitiveness of the
world

10.
Alienation from
Manual Labour
• Families are alienated from manual work
• Appliances do the work
• Automated systems help in equipments doing the job
• Smart homes do away with the need to remember
• Maids are the VIPs
• Unhealthy food & Perennial health failure

11.
Celebrity Endorsement
• Promoters living out his fantasies
• Manufacturer spends for the whims
of the employees
• Less money is diverted towards
product development than
promotion
• A tendency of pushing back
performance
• Less attention to advertisement
copy

12.
Deceptive Appearance and Claims
• More importance given to packaging than to the product
• Functional products turn into ornamental products
• Continuous complaints about performance and recall of
products
• Employees spend more time on their looks than on the work
• Harmful products promoted by sentiments
• More advertisement than correcting mistakes

13.
Belief in Reiteration of Lies
• Image Building
Advertisement
• Spending Time in
Bagging Awards and
Recognition
• Foul Practices are
concealed through
better advertisement
• Diluting the integrity
of NGOs through
roping in their
support by
sponsoring their
programmes

14.
THANK YOU