Annual Meeting 2009UPDATEASAE & The Center Impact StudyBeliefs, Behaviors and Attitudes in Response to the Economy<br />Mo...
Methodology<br />ASAE & The Center conducted three studies in our economic series:<br />In December/January our first memb...
Methodology, continued<br />In the members’ member studies (Winter and Summer) each participating association contributed ...
Respondent Profile:  Industry<br />41 associations contributed names to both the Winter and Summer studies;<br />There wer...
Respondent Profile: Sector<br />Winter<br />Summer<br />
Respondent Profile: Career Status<br />
Response by Age and Location<br />Winter<br />Summer<br />
World Location Summer 2009 Respondents<br />
Summer 2009 Respondents Report Employer Response to <br /> Supporting Their Association Activities <br />
Association CEOs Reported Actions and Expected Actionsin Response to the Economy<br />
Member Response Compared to Association CEO Response<br />to Anticipated Changes<br />
Payment of Association Dues in 2008<br />
Likely Action Next Renewal<br />50.0%<br />45.0%<br />40.0%<br />Pay their own dues <br />now and will <br />35.0%<br />co...
Association CEOs’ Anticipated Changein Revenue from Membership<br />
Likely Action on Next Renewal by Age<br />39.3<br />40%<br />35%<br />Will pay their own <br />31.8<br />dues if employer ...
Next year at this time, do you think that your employment situation will be better, worse, or about the same?<br />
Percentage of respondents who plan to drop their association membership at next renewal regardless of who pays (by percept...
Responses to Questions About the Value of Associations(on a 1-5 scale, 5 = “strongly agree”)<br />
My association(s) provide me with the resources I need to cope with a down economy (on a 1-5 scale, 5 = “strongly agree”; ...
Level of Agreement with the Statement: “In an economic downturn my personal participation in association activities is cur...
Types of Association Participation in the Previous Year<br />
Percent of previous year in-person association<br />Meetings attendees who report low probability of<br />going to the sam...
Longest Distance Traveled One Trip/One Way in the Previous Year Compared to Next Year’s Intended Miles<br />
THANK YOU<br />For a copy of the White Paper – <br />Summer 2009 Impact Study “Beliefs, Behaviors and Attitudes in Respons...
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Stay Ahead Of The Curve With Asae & The Centers Latest Research

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Keep up with ASAE & The Center's latest research. Hear the results from the Economic Impact Study, Decision to Give, and other work we are highlighting. Hear from your fellow association executives who have hands on experience using the research in all areas of association management. Get your questions answered and head back to the office armed with the tools you need to succeed!

Monica Dignam, VP, industry & market research, ASAE & The Center for Association Leadership

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Stay Ahead Of The Curve With Asae & The Centers Latest Research

  1. 1. Annual Meeting 2009UPDATEASAE & The Center Impact StudyBeliefs, Behaviors and Attitudes in Response to the Economy<br />Monica Dignam, VP Research<br />Greta Kotler, Chief Knowledge Officer<br />ASAE & The Center<br />Presented: August 16, 2009<br />Connecting Great Ideas and Great People<br />
  2. 2. Methodology<br />ASAE & The Center conducted three studies in our economic series:<br />In December/January our first members’ member study involved 97 different associations – 8500 members responded;<br />In March we conducted a survey of associations, 1100 associations responded<br />In June, we followed-up the members’ member study – 77 associations participated with over 7,000 respondents.<br />
  3. 3. Methodology, continued<br />In the members’ member studies (Winter and Summer) each participating association contributed either a complete list of members or a randomly selected list of members, up to 3,000 members per association;<br />The surveys was deployed electronically with each member contributed receiving at least one follow-up after the initial deployment.<br />Members’ member respondents were asked to identify ways in which they participated in the activities of the association(s) in their field and then to predict the likelihood of their participation in the same activities in the coming year. <br />Associations were asked similar questions from the perspective of those delivering services to members. <br />
  4. 4. Respondent Profile: Industry<br />41 associations contributed names to both the Winter and Summer studies;<br />There were few differences between associations that participated in both waves and those that participated in only the Summer wave.<br />Associations represent a wide variety of industries. Large segments in:<br />Education<br />Healthcare<br />Science & Engineering<br />Law<br />Financial Industry<br />Design Professions<br />Recreation<br />
  5. 5. Respondent Profile: Sector<br />Winter<br />Summer<br />
  6. 6. Respondent Profile: Career Status<br />
  7. 7. Response by Age and Location<br />Winter<br />Summer<br />
  8. 8. World Location Summer 2009 Respondents<br />
  9. 9. Summer 2009 Respondents Report Employer Response to <br /> Supporting Their Association Activities <br />
  10. 10. Association CEOs Reported Actions and Expected Actionsin Response to the Economy<br />
  11. 11. Member Response Compared to Association CEO Response<br />to Anticipated Changes<br />
  12. 12. Payment of Association Dues in 2008<br />
  13. 13. Likely Action Next Renewal<br />50.0%<br />45.0%<br />40.0%<br />Pay their own dues <br />now and will <br />35.0%<br />continue to do so<br />30.0%<br />Employer pays now, <br />-<br />pay if <br />and will self<br />25.0%<br />employer stops<br />43.4%<br />42.1%<br />20.0%<br />Employer pays now, <br />and will drop if <br />15.0%<br />29.6%<br />employer stops<br />26.6%<br />22.6%<br />10.0%<br />15.9%<br />Will drop regardless <br />14.1%<br />5.0%<br />of who pays<br />5.7%<br />0.0%<br />Winter<br />Summer<br />
  14. 14. Association CEOs’ Anticipated Changein Revenue from Membership<br />
  15. 15. Likely Action on Next Renewal by Age<br />39.3<br />40%<br />35%<br />Will pay their own <br />31.8<br />dues if employer stops <br />30.9<br />32<br />paying <br />-<br />Winter<br />30%<br />28.9<br />29.3<br />Will drop their <br />27.2<br />membership if <br />25%<br />27.2<br />26.3<br />employer stops paying <br />25.1<br />-<br />Winter<br />23.1<br />19.5<br />20%<br />Will pay their own <br />20.1<br />dues if employer stops <br />19.7<br />paying <br />-<br />Summer<br />18.6<br />18.1<br />15%<br />16.6<br />Will drop their <br />membership if <br />employer stops paying <br />12.2<br />10%<br />-<br />Summer<br />10.7<br />8.4<br />5%<br />Prewar<br />Early boom<br />Late boom<br />Generation X<br />Millenial<br />
  16. 16. Next year at this time, do you think that your employment situation will be better, worse, or about the same?<br />
  17. 17. Percentage of respondents who plan to drop their association membership at next renewal regardless of who pays (by perception of employment situation)<br />
  18. 18. Responses to Questions About the Value of Associations(on a 1-5 scale, 5 = “strongly agree”)<br />
  19. 19. My association(s) provide me with the resources I need to cope with a down economy (on a 1-5 scale, 5 = “strongly agree”; chart shows mean)<br />
  20. 20. Level of Agreement with the Statement: “In an economic downturn my personal participation in association activities is curtailed” by Perception of Upcoming Employment situation<br />
  21. 21. Types of Association Participation in the Previous Year<br />
  22. 22. Percent of previous year in-person association<br />Meetings attendees who report low probability of<br />going to the same type of meeting in the coming year<br />
  23. 23. Longest Distance Traveled One Trip/One Way in the Previous Year Compared to Next Year’s Intended Miles<br />
  24. 24. THANK YOU<br />For a copy of the White Paper – <br />Summer 2009 Impact Study “Beliefs, Behaviors and Attitudes in Response to the Economy” and a wealth of other information about how the economy affects associations and association management<br />Visit<br />www.asaecenter.org/economy<br />

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