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User Experience at mobile.de

Value driven UX integration

Maximilian Wambach
Interaction Architect
@mwambach1
Fun facts about mobile






Number of ads online: 1.4 Mio.
Number of registered dealers: 40.000
Unique visitors: 7.18 Mio. per month
Visits: 108 Mio. per Month
Traffic share mobile/desktop: > 50 %
Product at mobile.de

Product

Commercial Product

UX agency

Consumer Product
The start: Praise UCD

Image by Dan Willis
Value – not just deliverables

See http://www.uxbooth.com/articles/a-user-experience-business-of-one/
Build a process that supports and celebrates user value

 Integration in
product lanes

 Keep
deliverables at
minimum

 UX Design
as team
effort

Product

Commercial

Consumer

Insert
inspirational
team picture
here

Selling the process
 Knowledge stays inside the company
 Production of less waste
 Faster

Insert any agile process here

Ideation

Development

Shipping
Current state of integration

Resource to
organization

Part of organizational
system

Core to
organization

Design is
the organization
Thanks.

Maximilian Wambach
Interaction Architect
@mwambach1

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Value driven UX integration at mobile.de

  • 1. User Experience at mobile.de Value driven UX integration Maximilian Wambach Interaction Architect @mwambach1
  • 2. Fun facts about mobile      Number of ads online: 1.4 Mio. Number of registered dealers: 40.000 Unique visitors: 7.18 Mio. per month Visits: 108 Mio. per Month Traffic share mobile/desktop: > 50 %
  • 3. Product at mobile.de Product Commercial Product UX agency Consumer Product
  • 4. The start: Praise UCD Image by Dan Willis
  • 5. Value – not just deliverables See http://www.uxbooth.com/articles/a-user-experience-business-of-one/
  • 6. Build a process that supports and celebrates user value  Integration in product lanes  Keep deliverables at minimum  UX Design as team effort Product Commercial Consumer Insert inspirational team picture here 
  • 7. Selling the process  Knowledge stays inside the company  Production of less waste  Faster Insert any agile process here Ideation Development Shipping
  • 8. Current state of integration Resource to organization Part of organizational system Core to organization Design is the organization

Editor's Notes

  1. Evgenia (Jenny) Grinblo