v97H A51 20 Year Plan Assignment

v97 Marketing Management | https://www.linkedin.com/in/josephgallego92/
20 Year High Performance, Highly Personal
Marketing Plan for Joseph “GO” Gallego
Joseph Christian Gallego
V97 MARKMA R15
Ateneo Graduate School of Business
Galle-GO Governance!
Governance emphasizing strategy,
controls, and accountability
Theme: Going to the Next Level
#USP

Z: End in Mind with Pictures:
The Pursuit of Quality Governance

Story Selling Outline:
My 20 Year Marketing Plan Strategy
1. Cover Page with Theme + USP
2. ZYX with Pictures
3. Story Selling Outline
4. Vision/Mission with USP
5. Product Portfolio/Roles
6. Personal Brand
7. Marketing Plan for Life
8. Now vs 20 Years
9. Winning with Z

High Performance, Highly Personal
Hyper-Road to the Quality Governance
A. Daily Practices
◼ Vision/ Mission
◼ Global Awareness
◼ Reinforcing ZYX
B. End in Mind
A partner in creating quality governance

I align daily…
VISION/ MISSION
My purpose in life is to leverage my international
background in audit, finance, and corporate
governance to empower leaders and
organizations to have accountable and
efficient governance systems.

Vision/Mission with USP:
Global Awareness to be Relevant
1. Be aware of new
technologies
2. Stay relevant with
adapting needs
3. Add value by staying
updated with news
and events

Reinforcing the ZYX Mindset
◼ Z: Quality Governance
◼ Y: Operational Excellence
◼ X: Incorporating
◼ Strategy
◼ Controls
◼ Accountability
#Galle-GO
#Strategy
#Controls
#Accountability

My Z: A Partnership of Excellence
A partner for delivering
growth and excellence
To empower individuals
and entities
In creating a control
environment that aligns
with strategic objectives

Portfolio and Roles
Winning means embodying 4 personas:
1. Dedicated professional
2. Accomplished partner
3. Lifelong learner
4. Trustworthy friend
#Winning

Portfolio and Roles:
A Dedicated Professional

An Accomplished Partner

A Lifelong Learner

A Trustworthy Friend

Personal Branding
Branding through Engagement
1. Points of Parity
◼ Quality
◼ Customer service
2. Points of Difference
◼ International experience
◼ Tailored risk assessment
deliverables
◼ Customized templates
◼ Genuine relationships

Personal Branding
Branding through Content
1. Financial analysis blog posts
2. Online discussions on
emerging technology
3. Professional content on
international accounting
standards
4. Tutorial videos on personal
finance and audit

Joseph Galle-GO’s
Marketing Plan for Life
1. Define Business -
◼ Who Am I? I am Joseph “GO” Gallego

Joseph Galle-GO’s
2. Assess Market - Capitalize on Strength
◼ Governance strategy, investments, and controls

Joseph Galle-GO’s
3. ID PTM- Discovering Real Me
◼ Financial consultant
◼ Internal control specialist
◼ Effective communicator

Joseph Galle-GO’s
4. Launch Strategy - Find Niche & Risk
◼ Forward-looking consultant focused on efficiency,
accountability, and meritocracy
◼ (risk: some companies value nepotism and politics over
meritocracy)

Galle-GO’s
5. Weather PLC (Product) Life Cycle -
◼ Continuously learn, innovate, and adapt
6. Balance Mix- Build My Brand
◼ Immerse in emerging markets, financial analysis,
and discussion of new technologies

Galle-GO’s
7. Expand Reach (Place) - Create My Legacy
◼ Professional networks and accomplishments online
◼ Expand brand name through quality and service
8. Campaign Ad (Promo)- Reawaken Creativity
◼ Technology to archive accomplishments and major projects
◼ Leveraging digital platforms to highlight skills

Galle-GO’s
9. Plan Distribution (Place)- Share Time & Energy
◼ Navigate with hyperlinked professional networks,
investment analysis blogs, and online associations

Galle-GO’s
10. Achieve Projects - Reach Goals
◼ Monthly, quarterly, annual,
and 20-year targets
11. Analyze P & L- Keep Score
◼ Review actual vs. targets
◼ Revisit project timeline

Galle-GO’s
12. Seek Opportunities- Make Dreams Real
◼ Help someone today, build a better tomorrow

Now vs 20 Years
Joseph in 2023 Joseph by 2043
◼ 51 years old and healthy
◼ 31 years old

Now vs 20 Years
◼ President or executive
◼ Board member
◼ Department head
◼ Volunteer

Now vs 20 Years
◼ Legacy proliferation
◼ Legacy preservation

Now vs 20 Years
◼ Impactful to the greater
community
◼ Impactful to my
organization

Now vs 20 Years Summary
◼ 51 years old and healthy
◼ President or executive
◼ Board member
◼ legacy proliferation
◼ Impactful to the greater
community
◼ 31 years old
◼ Department Head
◼ Volunteer
◼ Legacy preservation
◼ Impactful to my
organization
The Journey Continues

Winning with Z
Description of Success and Outcome
As a partner, success is when:
◼ Finance: client feels satisfied and secure
with their financial future

Winning with Z
◼ Governance: organization achieves
strategic objectives in an accountable and
efficient manner

Winning with Z
◼ Projects: initiatives implemented create
win-win scenarios to all stakeholders

20 Year High Performance, Highly Personal
Marketing Plan for Joseph “GO” Gallego
Joseph Christian Gallego
V97 MARKMA R15
Ateneo Graduate School of Business
Galle-GO Governance!
Winning as partners in finance,
governance, and projects
Let’s GO together to the next level
#Winning

v97H A51 20 Year Plan Assignment

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