This document outlines Jennica Arana's 20-year marketing plan. It includes 9 elements for a highly personal and high performance plan, such as her vision, roles, and goals for the next 20 years. Her plan focuses on leveraging her character, competence, and purpose to excel in 7 roles: reliable partner, loving daughter, trusted friend, data-driven decision maker, transformative HR professional, inspiring peer, and high-potential leader. Her goals for 20 years from now include being a healthy, contented 43-year-old HR leader and data mentor who works to share wealth and is purpose-driven.
20 Year Highly Personal,High Performance Marketing Plan AnitaPabalay
This is a presentation as a partial requirement for V-93 Marketing Management class SY 2022-2023.
The goal of this presentation is to market the most important brand in the world (myself).
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
20 Year Highly Personal,High Performance Marketing Plan AnitaPabalay
This is a presentation as a partial requirement for V-93 Marketing Management class SY 2022-2023.
The goal of this presentation is to market the most important brand in the world (myself).
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
2. www.linkedin.com/jennicaarana
9 Mandatory Elements for Highly Personal,
High Performance 20 Year Marketing Plans
1. Cover page with theme + Unique Selling Proposition
2. Z in Pictures
3. StorySelling Outline
4. Vision/Mission with your USP
5. Product Portfolio/Roles
6. Personal Brand
7. Marketing Plan for Life
8. Compare now vs. 20 years
9. My Winning Outcome (Z)
4. www.linkedin.com/jennicaarana
High Performance Highly Personal Gameplan
to Excel with Purpose
A. Daily Rounds
1. My purpose
2. 30-60-90 Plan
3. 360 Feedback
4. Self Check-In
B. End in Mind
Driving success thru
Character
Competence
Purpose
5. www.linkedin.com/jennicaarana
I align daily…
VISION/MISSION
I strive to be reliable and
excellent
By using my empathy,
communication and strategic
skills and talents
To drive value and action through
Data-driven solutions & insights
And continuing to stay curious
and uncomfortable.
6. www.linkedin.com/jennicaarana
My 7 winning strokes
1. Reliable partner to everyone who needs
my help
2. Loving daughter
3. Trusted friend
4. Data-driven decision-maker
5. Transformative HR professional
6. Inspiring peer
7. High-potential leader
15. www.linkedin.com/jennicaarana
My Marketing Plan for Life
Jen Arana based on the book of Robert Michael Fried
1. Define Business-
◼ I am Jen Arana, your partner StorytellHR.
2. Assess Market- Capitalize on Strength
◼ My empathy, communication, and strategic skills and
talents
3. ID PTM- Discovering Real Me
◼ Be a reliable and excellent partner, student, daughter,
and friend.
4. Launch Strategy- Find Niche & Risk
◼ Strategic people partner for those who want to drive value
and action out of meaningful data
16. www.linkedin.com/jennicaarana
My Marketing Plan for Life
Jen Arana based on the book of Robert Michael Fried
5. Weather PLC (Product) Life Cycle -
◼ Stay curious and explore uncomfortable areas that will help me
grow
6. Balance Mix- Build My Brand
◼ Prove reliability and disprove incompetence
7. Expand Reach (Place) - Create My Legacy
◼ Build a strong network and help more and more people
8. Campaign Ad (Promo)- Reawaken Creativity
◼ Leverage technology to stay connected with people and data
17. www.linkedin.com/jennicaarana
My Marketing Plan for Life
Jen Arana based on the book of Robert Michael Fried
9. Plan Distribution (Place)- Share Time & Energy
◼ Focus on bringing out my best self physically, mentally,
emotionally, and spiritually
10. Achieve Sales- Reach Goals
◼ Set and review short term and long term goals every 30
days
11. Analyze P & L- Keep Score
◼ Journalize and actualize
12. Seek Opportunities- Make Dreams Real
◼ Be a lifelong learner and stay uncomfortable.
18. www.linkedin.com/jennicaarana
Compare now vs 20 years
Here and Now
23 years old
Always looking for more
Working in HR
Data Analyst
Working to Survive
Living day to day
Money-driven
End in Mind
Healthy & happy 43
years old
Contented
Thriving and excelling as
an HR Leader
Data Leader and Mentor
Working to share wealth
Purpose-driven
19. www.linkedin.com/jennicaarana
The road to delivering and excelling is
character, competence and purpose
As I play multiple roles in my life, I
succeed if I excel without compromising
Character, Competence and
Purpose.
“Expertise without integrity is empty,
and integrity without expertise is
ineffectual, while expertise and
integrity without service is
irrelevant.” – AGSB Vision & Mission
Statement
Expertise
Purpose
Integrity
