V59 20 Year Marketing Plan

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Charisma CareS
20 Year Marketing Plan
Charisma Robles
January 2013
http://www.charismarobles.blogspot.com

Life is a race track

• Setup & Specifications
• Vision /Mission
• Pre-race Inspection (what are you made of?)

• Starting Line
• Brand Launch: Charisma CareS
• Let the dogs teach us some tricks
 Checkpoints: Stop, Look and Listen

Finish Line

Mission/Vision
I envision a Christ-centered family, with 5 kids,
5 dogs, and 1 pot-bellied pig. I will be
acknowledged for excellent accounting
services and for being responsive to the needs
of the society. I envision a world where
humans and animals live together in harmony
and perfect balance.

I will help established organization by
supporting their awareness campaigns. I
commit myself in the rescue and rehabilitation
of animals who are victims of animal cruelty
by providing them shelter and proper care.

Pass the pre-race Inspection
of Sprint Cup Series
5 Specifications/Roles:

1.Chassis = A supportive Wife
2. Fuel tank = An Animal Lover
3.Engine = An excellent accountant
4.Suspension = A strong and faithful Catholic
5.Rear wing = A good daughter and friend


1 of 5 Roles: A supportive wife

The Chassis holds the motor and
body of the car together. As a
loving wife, I support my husband
in achieving his dreams and give
him his own space to grow.

2 of 5 Roles: An Animal Lover

The fuel tank holds the fuel
supply. Without any fuel the
car or life itself will not
function. Animals need
support in order for them to
live, but people need animals
too to teach them how to love http://www.charismarobles.blogspot.com
unconditionally.

3 of 5 Roles:
An competitive CPA

The engine converts energy to
produce force and motion. As a
CPA, I use my technical skills in the
pursuit of my dreams and achieve
my mission in life.

4 of 5 Roles:
A strong and faithful Catholic

My name came from the Our
The Suspension maximize the Lady of Fatima. I am a
friction between the tires and the faithful devotee of Mary.
road surface, provides steering
stability and good handling. My
faith is my suspension, without it, I
will swerve.

5 of 5 Roles:
A good daughter and a friend

The rear wing pushes the car down
on its suspension during high
speed or turning. Not the most
thoughtful daughter or friend
but I’ve always been reliable.

CareS
Charisma Robles
Chevron Holdings Inc.
Personal Brand Launch v.2


There’s a CAR RACE
(CHARIS)


The driver is me ME (MA)

CAR RACE

(ROBLES)
“ROAD LESS”
Will you take the
TRAVELLED?

Take Care of your engine. Fuel
up at Chevron to reach the finish
line first safely.

CAR RACE + ME “ROAD LESS” travelled
= CHARISMA = sounds like ROBLES
(First name) (Family name)

CareS
(1 word
descriptor) Chevron
(work)


CareS Charisma Robles, Chevron


Represents I care about and what I’m
passionate about. Reminds me of my
mission .

Me + Love


HOME
Represents family and togetherness.
Also represents the animal shelter


Care + Serve
Caring through Serving.
Serving will always be effective if you truly Care
Charisma CareS.

Represents I care about and what I’m
passionate about. Reminds me of my
mission .

Me + Love
HOME
Represents family and togetherness.
Also represents the animal shelter
Care + Serve
Caring through Serving.
Serving will always be effective if you truly Care
Charisma CareS.

WHAT DOGS TEACH US ABOUT PEACE,
JOY, AND LIVING IN THE NOW By: Cathy Taughinbaugh
1. CONNECT WITH OTHERS
- CREATING NETWORKS AND USING
MY COMMUNCIATION SKILLS W/LITTLE HESITATION

2. LIVE FOR TODAY
- I AM NOT A WORRIER, I’M NOT THE TYPE OF WORRIY ABOUT TOMORROW.

3. FORGIVE
- I DON’T HOLD GRUDGES ABOUT OTHER PEOPLE WHO DO ME HARM. GOD IS A MERCIFUL
GOD

4. TRUST YOUR INTUITION
- I AM CAREFUL WHEN MAKING DECISIONS BUT I BELIEVE SOMETIMES YOU’VE GOT TO
FOLLOW YOUR HEART.

5. FIND BALANCE
- WORK & LIFE BALANCE. I BELIEVE THERE IS A TIME FOR EVERYTHING. I KNOW WHEN
IT’S TIME TO STOP AND DO SOMETHING ELSE.

http://www.charismarobles.blogspot.com http://tinybuddha.com

WHAT DOGS TEACH US ABOUT PEACE,
JOY, AND LIVING IN THE NOW By: Cathy Taughinbaugh
6. SET CLEAR BOUNDARIES
- I KNOW MY LIMITS

7. FIND OUR PURPOSE
- I AM CLEAR WITH MY MISSION IN LIFE AND HOW I’M GOING TO ACHIEVE IT.

8. MAKE EVERY DAY SPECIAL
- GOD MADE EVERYDAY SPECIAL. SMILE, BREATH AND SLOW DOWN

http://www.charismarobles.blogspot.com http://tinybuddha.com

STOP, LOOK & LISTEN
STOP: Do not rush when making a decision, always
evaluate every option, always be careful;

LOOK: look around and appreciate the beauty of
life no matter how busy, look at the pros and
cons, be grateful to the people who lends a
hand;

LISTEN: be a good listener especially to a wise
council

FINISH LINE –
20 year journey
2013 2033
28 years old 48 years old
1 year married 21 years married
1 dog (almost 5 years old) 1 dog (almost 5 years old)
3 children
Accounting Analyst in Chevron Businesswoman
Active in awareness campaign for Taking care of animals in our own
animal welfare Animal Shelter


V59 20 Year Marketing Plan

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