SlideShare a Scribd company logo
CHAPTER 11: DEALING WITH COMPETITION Irene Velasco Ateneo Graduate School of Business Top 10 Concepts
Outline:  To deal with competition… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Outline: To deal with competition…  ,[object Object],[object Object]
Concept 1:  Identify Competitors  ,[object Object],[object Object],[object Object]
Concept 1:  Identify Competitors  ,[object Object],[object Object],[object Object]
Concept 1:  Identify Competitors  ,[object Object],[object Object],[object Object]
Concept 2:  Analyze Competitors  ,[object Object],Individual Users Commercial and Industrial Educational Personal Computers Hardware Accessories Software ,[object Object]
Concept 2:  Analyze Competitors  ,[object Object]
Concept 2:  Analyze Competitors  ,[object Object],Expansion Plans ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Concept 3:   Know the Market Leader Strategies
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Concept 3:   Know the Market Leader Strategies
[object Object],[object Object],[object Object],[object Object],[object Object],Concept 3:   Know the Market Leader Strategies
[object Object],[object Object],Concept 3:   Know the Market Leader Strategies  ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Concept 4:   Know the Market-  Challenger Strategies
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Concept 4:   Know the Market-  Challenger Strategies
[object Object],[object Object],Concept 4:   Know the Market-  Challenger Strategies  ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Concept 5:   Know the Market-  Follower Strategies
[object Object],[object Object],[object Object],[object Object],Concept 5:   Know the Market-  Follower Strategies
[object Object],[object Object],Concept 5:   Know the Market-  Follower Strategies Revi’s Internet Café imitator but is located far from our café.
[object Object],Concept 6:   Know the Market-  Nicher Strategies ,[object Object],[object Object],[object Object],[object Object]
[object Object],Concept 6:   Know the Market-  Nicher Strategies ,[object Object]
[object Object],Concept 6:   Know the Market-  Nicher Strategies ,[object Object],[object Object],[object Object],[object Object]
[object Object],Concept 7: Good balance of consumer and competitor monitoring should be maintained ,[object Object],[object Object]
[object Object],Concept 7: Good balance of consumer and competitor monitoring should be maintained ,[object Object],[object Object]
[object Object],Concept 7: Good balance of consumer and competitor monitoring should be maintained ,[object Object],[object Object]
Summary:  To deal with competition a company must: ,[object Object],[object Object],[object Object],[object Object]
CHAPTER 11: DEALING WITH COMPETITION Irene Velasco Ateneo Graduate School of Business Top 10 Concepts

More Related Content

Similar to V48 Ch11 Show Me Revis I Cafe Iyeen Velasco

PPT Dealing With Competition
PPT Dealing With CompetitionPPT Dealing With Competition
PPT Dealing With Competition
ryeslideshare
 
MKT 421 Final Exam Guide
MKT 421 Final Exam GuideMKT 421 Final Exam Guide
MKT 421 Final Exam Guide
critter22
 
MKT 421 Final Exam Guide (New)
MKT 421 Final Exam Guide (New)MKT 421 Final Exam Guide (New)
MKT 421 Final Exam Guide (New)
critter21
 
Mky Issue 2
Mky Issue 2Mky Issue 2
Mky Issue 2
Maxwell Ye
 
Mky Issue 2
Mky Issue 2Mky Issue 2
Mky Issue 2
Maxwell Ye
 
Tapping Global Market
Tapping Global MarketTapping Global Market
Tapping Global Market
mikeytolentino
 
MKT 421 Final Exam Guide1
MKT 421 Final Exam Guide1MKT 421 Final Exam Guide1
MKT 421 Final Exam Guide1
critter22
 
Kotler dealing with competition
Kotler dealing with competitionKotler dealing with competition
Kotler dealing with competition
noelenthns
 
8. azcibusinessplandevelopment pullingitalltogether2-2013final-130221112000-p...
8. azcibusinessplandevelopment pullingitalltogether2-2013final-130221112000-p...8. azcibusinessplandevelopment pullingitalltogether2-2013final-130221112000-p...
8. azcibusinessplandevelopment pullingitalltogether2-2013final-130221112000-p...
DNS Entrepreneurship Center
 
Retail Marketing Advertising
Retail Marketing AdvertisingRetail Marketing Advertising
Retail Marketing Advertising
Gopal Gowda
 
Blackberry Passport book
Blackberry Passport book Blackberry Passport book
Blackberry Passport book
Allison Dethmers
 
Jankennethobar assignment3
Jankennethobar assignment3Jankennethobar assignment3
Jankennethobar assignment3
Jan Kenneth Obar
 
Azci business plan development pulling it all together 2-2013 final
Azci business plan development   pulling it all together  2-2013 finalAzci business plan development   pulling it all together  2-2013 final
Azci business plan development pulling it all together 2-2013 final
Small Business Development Center - Tucson
 
Dell Ppt
Dell PptDell Ppt
Dell Ppt
biju777
 
Introduction to Disciplined Entrepreneurship Workshop MGF Deck #2
Introduction to Disciplined Entrepreneurship Workshop MGF Deck #2Introduction to Disciplined Entrepreneurship Workshop MGF Deck #2
Introduction to Disciplined Entrepreneurship Workshop MGF Deck #2
Massachusetts Institute of Technology
 
Best buy
Best buyBest buy
Best buy
Aroun Barathy
 
Marketing chapter 21 report - alsonfo gabriel a. vega mdmba 070016
Marketing chapter 21 report - alsonfo gabriel a. vega mdmba 070016Marketing chapter 21 report - alsonfo gabriel a. vega mdmba 070016
Marketing chapter 21 report - alsonfo gabriel a. vega mdmba 070016
A.G. Vega
 
Defining marketing for the 21st century
Defining marketing for the 21st centuryDefining marketing for the 21st century
Defining marketing for the 21st century
imperfect03
 
Mrkt 4901 Marketing Plan Presentation
Mrkt 4901 Marketing Plan PresentationMrkt 4901 Marketing Plan Presentation
Mrkt 4901 Marketing Plan Presentation
mscobb08
 
Retailing.pdf
Retailing.pdfRetailing.pdf
Retailing.pdf
Tribhuvan University
 

Similar to V48 Ch11 Show Me Revis I Cafe Iyeen Velasco (20)

PPT Dealing With Competition
PPT Dealing With CompetitionPPT Dealing With Competition
PPT Dealing With Competition
 
MKT 421 Final Exam Guide
MKT 421 Final Exam GuideMKT 421 Final Exam Guide
MKT 421 Final Exam Guide
 
MKT 421 Final Exam Guide (New)
MKT 421 Final Exam Guide (New)MKT 421 Final Exam Guide (New)
MKT 421 Final Exam Guide (New)
 
Mky Issue 2
Mky Issue 2Mky Issue 2
Mky Issue 2
 
Mky Issue 2
Mky Issue 2Mky Issue 2
Mky Issue 2
 
Tapping Global Market
Tapping Global MarketTapping Global Market
Tapping Global Market
 
MKT 421 Final Exam Guide1
MKT 421 Final Exam Guide1MKT 421 Final Exam Guide1
MKT 421 Final Exam Guide1
 
Kotler dealing with competition
Kotler dealing with competitionKotler dealing with competition
Kotler dealing with competition
 
8. azcibusinessplandevelopment pullingitalltogether2-2013final-130221112000-p...
8. azcibusinessplandevelopment pullingitalltogether2-2013final-130221112000-p...8. azcibusinessplandevelopment pullingitalltogether2-2013final-130221112000-p...
8. azcibusinessplandevelopment pullingitalltogether2-2013final-130221112000-p...
 
Retail Marketing Advertising
Retail Marketing AdvertisingRetail Marketing Advertising
Retail Marketing Advertising
 
Blackberry Passport book
Blackberry Passport book Blackberry Passport book
Blackberry Passport book
 
Jankennethobar assignment3
Jankennethobar assignment3Jankennethobar assignment3
Jankennethobar assignment3
 
Azci business plan development pulling it all together 2-2013 final
Azci business plan development   pulling it all together  2-2013 finalAzci business plan development   pulling it all together  2-2013 final
Azci business plan development pulling it all together 2-2013 final
 
Dell Ppt
Dell PptDell Ppt
Dell Ppt
 
Introduction to Disciplined Entrepreneurship Workshop MGF Deck #2
Introduction to Disciplined Entrepreneurship Workshop MGF Deck #2Introduction to Disciplined Entrepreneurship Workshop MGF Deck #2
Introduction to Disciplined Entrepreneurship Workshop MGF Deck #2
 
Best buy
Best buyBest buy
Best buy
 
Marketing chapter 21 report - alsonfo gabriel a. vega mdmba 070016
Marketing chapter 21 report - alsonfo gabriel a. vega mdmba 070016Marketing chapter 21 report - alsonfo gabriel a. vega mdmba 070016
Marketing chapter 21 report - alsonfo gabriel a. vega mdmba 070016
 
Defining marketing for the 21st century
Defining marketing for the 21st centuryDefining marketing for the 21st century
Defining marketing for the 21st century
 
Mrkt 4901 Marketing Plan Presentation
Mrkt 4901 Marketing Plan PresentationMrkt 4901 Marketing Plan Presentation
Mrkt 4901 Marketing Plan Presentation
 
Retailing.pdf
Retailing.pdfRetailing.pdf
Retailing.pdf
 

Recently uploaded

Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
saastr
 
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxOcean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
SitimaJohn
 
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development ProvidersYour One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
akankshawande
 
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...Letter and Document Automation for Bonterra Impact Management (fka Social Sol...
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...
Jeffrey Haguewood
 
5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides
DanBrown980551
 
Choosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptxChoosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptx
Brandon Minnick, MBA
 
Programming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup SlidesProgramming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup Slides
Zilliz
 
June Patch Tuesday
June Patch TuesdayJune Patch Tuesday
June Patch Tuesday
Ivanti
 
WeTestAthens: Postman's AI & Automation Techniques
WeTestAthens: Postman's AI & Automation TechniquesWeTestAthens: Postman's AI & Automation Techniques
WeTestAthens: Postman's AI & Automation Techniques
Postman
 
Building Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and MilvusBuilding Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and Milvus
Zilliz
 
GenAI Pilot Implementation in the organizations
GenAI Pilot Implementation in the organizationsGenAI Pilot Implementation in the organizations
GenAI Pilot Implementation in the organizations
kumardaparthi1024
 
Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)
Jakub Marek
 
Recommendation System using RAG Architecture
Recommendation System using RAG ArchitectureRecommendation System using RAG Architecture
Recommendation System using RAG Architecture
fredae14
 
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and MilvusGenerating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
Zilliz
 
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success StoryDriving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Safe Software
 
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing InstancesEnergy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Alpen-Adria-Universität
 
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfUnlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Malak Abu Hammad
 
Operating System Used by Users in day-to-day life.pptx
Operating System Used by Users in day-to-day life.pptxOperating System Used by Users in day-to-day life.pptx
Operating System Used by Users in day-to-day life.pptx
Pravash Chandra Das
 
System Design Case Study: Building a Scalable E-Commerce Platform - Hiike
System Design Case Study: Building a Scalable E-Commerce Platform - HiikeSystem Design Case Study: Building a Scalable E-Commerce Platform - Hiike
System Design Case Study: Building a Scalable E-Commerce Platform - Hiike
Hiike
 
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracyGraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
Tomaz Bratanic
 

Recently uploaded (20)

Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
 
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxOcean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
 
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development ProvidersYour One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
 
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...Letter and Document Automation for Bonterra Impact Management (fka Social Sol...
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...
 
5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides
 
Choosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptxChoosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptx
 
Programming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup SlidesProgramming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup Slides
 
June Patch Tuesday
June Patch TuesdayJune Patch Tuesday
June Patch Tuesday
 
WeTestAthens: Postman's AI & Automation Techniques
WeTestAthens: Postman's AI & Automation TechniquesWeTestAthens: Postman's AI & Automation Techniques
WeTestAthens: Postman's AI & Automation Techniques
 
Building Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and MilvusBuilding Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and Milvus
 
GenAI Pilot Implementation in the organizations
GenAI Pilot Implementation in the organizationsGenAI Pilot Implementation in the organizations
GenAI Pilot Implementation in the organizations
 
Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)Main news related to the CCS TSI 2023 (2023/1695)
Main news related to the CCS TSI 2023 (2023/1695)
 
Recommendation System using RAG Architecture
Recommendation System using RAG ArchitectureRecommendation System using RAG Architecture
Recommendation System using RAG Architecture
 
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and MilvusGenerating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
 
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success StoryDriving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
 
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing InstancesEnergy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
 
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfUnlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
 
Operating System Used by Users in day-to-day life.pptx
Operating System Used by Users in day-to-day life.pptxOperating System Used by Users in day-to-day life.pptx
Operating System Used by Users in day-to-day life.pptx
 
System Design Case Study: Building a Scalable E-Commerce Platform - Hiike
System Design Case Study: Building a Scalable E-Commerce Platform - HiikeSystem Design Case Study: Building a Scalable E-Commerce Platform - Hiike
System Design Case Study: Building a Scalable E-Commerce Platform - Hiike
 
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracyGraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
 

V48 Ch11 Show Me Revis I Cafe Iyeen Velasco

  • 1. CHAPTER 11: DEALING WITH COMPETITION Irene Velasco Ateneo Graduate School of Business Top 10 Concepts
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27. CHAPTER 11: DEALING WITH COMPETITION Irene Velasco Ateneo Graduate School of Business Top 10 Concepts