The document describes a proposed mobile/social application called "V mate" that is intended to help connect friends in real time through location sharing and instant messaging features. Key features of the app include an augmented reality friend locator, map view of friend locations, live video/audio chat, and synchronization with social media platforms like Facebook. The goal is to make memorable experiences possible for users by helping them find each other no matter where they are located.

1. V Energy Drinks
Social/Mobile Application

2. BAC KG RO U N D
Memorable experiences are made with your mates. In today’s world,
staying in touch with ones friends is not just a want or a desire,
its a necessity. Technology aids in keeping each other connected
no matter where, when or what time of day or night!
‘V mate’ is an application that provides constant social connectivity
with friends, and is the catalyst to bring friends together to
make memorable experiences
‘V mate’ gives its users the ability to see where their mates are,
interact with them and organise the best experience possible no
matter where they are!

3. PROBLEM & SOLUTION
PROBLEM
Innovations in technology have been a catalyst for connecting friends
together. None have been better than social media websites and
their integration with mobile devices.
Despite the wonders of technology, many of these applications fail to
deliver requirements of today's young adults, many of which are
plagued with added features and internet connection
limitations. These individuals, although technologically savvy,
also long for memorable experiences that they can share with
their friends in person.
SOLUTION
V energy drinks ‘V mate’ mobile/social application will aid in bringing
friends together through the use of mobile technology. A series
of simple features within the app will aid individuals in finding
friends and experiences that they want to share!

4. THE APP
Through 3G/Wi-Fi connectivity, the ‘V mate’ application will allow
constant connection and interaction with friends who also have
the application.
The application features include;
 An Augmented reality friends locator, which shows
friends position in relation to where the users mobile
camera is pointing
 A map that shows the location of their friends who also
use the application
 Instant chat with individuals and groups of friends
 Live video streaming
 Simple connectivity with other users of the ‘V mate’
application
 Synchronisation with social media platforms

5. TECH BEHIND IT
To connect with friends through the ‘V mate’ mobile application, the user
needs to turn on the app and have constant connection to a 3G/Wi-
Fi network
At special events, where this type of technology experiences lag or
downtime, dedicated ‘V mate’ application Wi-Fi signal boosters
should be installed. Such events would include:
 Festivals
 Concerts
 Launch parties
The Wi-Fi signal boosters will only accept connections and transmissions
from ‘V mate’ mobile applications within the given area, making the
users of this application able to be in contact throughout the event.
This has a successfully proven method of locating individuals already,
through the Rosemount mobile locator application.

6. MAKING THE CONNECTION!
The ‘V mate’ application connects users to their friends (who also have
the ‘V mate’ application) and allows them to interact with each
other in real time.
A user connects the ‘V mate’ application to their Facebook profile and
phonebook. The user than selects the friends that they wish to be
connected with. To complete the connection, the selected friends
are sent a request through Facebook to accept the connection and
download the mobile application.
To add a new person to your ‘V mates’ list, the user of the application
merely searches for the persons unique ‘V mates’ account (which is
directly linked to their Facebook account) and sends a request to
that person.
Note: connections will only show of people that are currently using the application. If application is not turned on, no data
can be pulled for others to see.

7. YO U R P H O N E C A N S E E
W H AT YO U C A N T
The ability to locate your friends using the augmented reality tool of the
‘V mate’ application will make finding your friends much easier.
Users hold up their phone in the direction that they are looking and the ‘V Cat Williams
(+3 friends)
mate’ application will give the user (through pins) the location of 150m
Establishment
their friends, how many different venues in that direction and
approximately how far the user has to travel to get to the location. Tim Johnston
(+2 friends)
250m
Jacksons On George
By pressing on the buttons on one of their friends names in the expanded
bubble, the user will see a full list of friends at that location and Naomi Giblett
(+5 friends)
information about the specific venue. They user also has options to 1037m
Cruise Bar
chat to the individual through the application at this stage.
2 mates
To view other pins on the map, the user simply moves the camera so that 13 mates
3 places
1 place (10m)
the pin is closest to the centre of the screen. The current pin will
minimize and the pin that is not in the centre of the screen will 5 mates
1 place (3m)
expand .
This function of the ‘V mate’ application will be a valuable tool to find
friends in close proximity (such as a festivals or concerts) where the
map view would not be able to zoom in to such fine detail.

8. P U T T I N G YO U R M AT E S O N
THE MAP!
The ‘V mate’ application will make locating friends* easy by allowing users
to constantly feed their locations to their selected friends.
4
The ‘V mate’ application will ask the person if they wish to show their 2
location to their connections. The user will opt-in to this option by
selecting the location that best describes where they are located (if
they do not wish to opt-in but still be online, they can select ‘do not
wish to share my location’)
The locations will be shown through pins on a map number representing 3 5
the number of people at a particular location. The user of the
application can expand each pin by pressing on it, to gain more
information about the location, how many friends are currently
occupying it, as well as send instant chat messages to that person 7
through the application. A zoom functionality will allow users to see
3 1
more details in map or more of the map with a zoom out option.
This function is ideal for the user to see where their friends are located in a
larger area and connect with them.
*Connections will only show of people that are currently using the application. If application is not
turned on, no data can be pulled for others to see.

9. I N S TA N T M E S S AG I N G
The ‘V mate’ application will give users the ability to instantly message
one another using the chat feature.
SASHA SAYS:
Users can access this either through the homepage and select the friend Hows Establishment Cat?
they wish to chat to, or through the locator/augmented reality Worth coming down?
locator options. Users in the instant message function of the CAT SAYS:
Its boring, I'm about to leave, where you
application can then invite others to join in the conversation.
at, is it any better?
(SASHA ADDED TIM TO CONVERSATION)
Individuals will be distinguished in different colours and actions by users
will be placed in brackets and will be in italic. These features will TIM SAYS
make it easier for users to distinguish between actions and other Come down to Bar 333, I'm finishing up
users. drinks and then we can walk across to
ivy!
SASHA SAYS:
To type, the user simply taps on the screen to bring up the keyboard. Hell yea, come here and PARTAY!
When the user sends the message, the keyboard will automatically CAT SAYS:
retract and the shortcut icons will re-appear. Sounds wicked, see you soon guys!
This function of the application is ideal when mobile signals delay mobile
phone calls and SMS messages, such as large festivals and concerts.
By using the instant messaging function of the ‘V mate’ application,
users will be able to keep in constant communication with one
another.

10. EYE SPY
The ‘V mate’ application will allow users to share their experience in
real-time, through the video streaming function of the
application.
The user selects the option to stream a video through the instant
messaging function. While the video is streamed between two Cat Williams
people they will not be able to chat.
The window will show a thumbnail of who is watching the video. If
either users exit the streaming function of this application, the
other will simultaneously be brought back to the chat screen,
where conversation can continue.
This function of the application is ideal for users to show their friends
exactly where they are, who they are with and the experience
they are having. This function can also act as a guide to show
the location of the individual so that two people can come
together, yet another valuable tool for festivals and concerts
that V is associated with.

11. S O C I A L SY NC H RO N I Z AT I O N
The ‘V mate’ application will be fully synchronised with an individuals
personal social profiles.
The option to update an individuals social network (outside of the ‘V
mate’ application) will be given after a certain action is performed.
Such actions may include:
 Sharing photos
 Location updates
 Written updates
The option to extend such updates to the individuals social network
community will appear as a checkbox after such actions have taken
place.
Visa Versa, through installing the application and using it while on other
social networking applications, ‘V mate’ will update the individuals
application with the same written and location updates.

12. A P P C O M PA T I B I L I T Y
The ‘V mate’ application will be fully compatible with a range of smart
phones including:
• Apple iPhone
• Samsung Galaxy SII
• Galaxy Nexus
• Blackberry
• Motorola Antrix
To use this application the user will need to have the application running
and have the settings set so that the phone will have continuous
3G, 4G or Wi-Fi connection.
The application will be scalable depending on parameters of the phones
screen. The application will also be able to be used both in
panoramic and landscape view.

13. I M P L E M E N TAT I O N
S T R AT E GY
The ‘V mate’ application should be launched through V energy drinks
association with one of the major national festivals. This will give
the application maximum potential for virility around Australia
As stated before, festivals and large scale concerts are ideal for such an
application concept, as mobile reception is put under tremendous
strain.
Such a launch will act as a catalyst for festival attendees in the future to
share this application with fellow friends and extend the usage of
such an app beyond the initial launch event. Through the use of
Facebook updates and the creation of a new tab on the V energy
drink Facebook Fan page, the extent of use of such an application
can be explained beyond its initial purpose.

14. FOOD FOR THOUGHT
The ‘V mate’ application can provide advertisement space for venue’s
and special events. This can provide an on-going revenue stream
for V, as popular locations and brands will bid to have their brand
in certain sections of the application.
This can be extended to special events V is associated with, such as
Festivals for cross promotional endeavours. The promoters can use
the app as a means to virtually display their event maps while the V
application can be pushed as the main digital application of the
event.
Special/popular places of interest of the target audience of this
application can further enhance their location on the locator
functions by customising skin and logo designs which will make
their venue stand out. This could also be an extra source of on-
going revenue for the application and the V brand.

15. What makes a memorable experience?
Yo u r m a t e s !