1. The document discusses a research-through-design model for a mobile grocery shopping site. It aims to simplify users' mental model from "what ingredients do I need?" to "what do I want to cook?".
2. Key aspects of the design include shopping lists that allow users to select recipes and add ingredients to their basket, as well as share lists with others.
3. The model is based on Fogg's Behavior Chain for online participation, which segments users into new, undecided, and loyal users and provides targeted behaviors to engage each group and move them along the chain. For loyal users, the design proposes allowing them to generate new content for recipes and lists.
User Experience Design Fundamentals - Part 1: Users & GoalsLaura B
#1 in a 3-part series on UX Fundamentals: Users & Goals
* Value & Process
* Goal-directed design
* Users and their goals
* Learn how to articulate the goals of your product’s users
* Learn how to use user goals to assess a website or product
IA 7: IA? IxD? UX! is an uncooked
collection of definitions, categorizations, outlines, and visualizations concerning
⁄ Information architecture IA,
⁄ Interaction design IxD, and
⁄ User experience UX design.
This deck is an updated version of IA 3: IA Concepts. It’s main purpose is to sear the partially dry substances into my own memory.
Download is disabled due to the copyrighted material within the presentation.
Credits: Alan Dix, Ben Shneiderman, Christina Wodtke, Dan Brown, Don Norman, Erin Malone, George Olsen, Jan Borchers, Jesse James Garrett, Jess McMullin, Olga Howard, Peter Morville, Theo Mandel, Todd Warfel
Image credits: flickr.com/library_of_virginia, /liewcf, /nypl
Good User Interface Principles
Good User Interface Principles
Good User Interface Principles
Good User Interface Principles
Good User Interface Principles
Good User Interface Principles
Good User Interface Principles
Good User Interface Principles
Good User Interface Principles
Good User Interface Principles
Good User Interface Principles
Good User Interface Principles
Next up in our SlideShare series is "User Research." It will give you an insight into what user research is, types of approaches, why you need to do research in your users and much more.
Usability and User Experience Training Seminarlabecvar
This presentation describes a day-long seminar for giving participants an overview of best practices in usability design and research. Also included are several hand-on exercises to be done throughout the day to solidify participants' understanding of course concepts.
The Golden Rules by Theo Mandel - Software EngineeringAmit Baghel
There are certain universal “Golden Rules” of good user interface design proposed by Mr. Theo Mandel which have been mentioned in "Software Engineering A Practitioner’s Approach" book by Roger S. Pressman and Bruce R.Maxim and also on official website of Mr. Mandel.
Here in this slide, these rules have been presented with real life examples.
User Experience Design Fundamentals - Part 1: Users & GoalsLaura B
#1 in a 3-part series on UX Fundamentals: Users & Goals
* Value & Process
* Goal-directed design
* Users and their goals
* Learn how to articulate the goals of your product’s users
* Learn how to use user goals to assess a website or product
IA 7: IA? IxD? UX! is an uncooked
collection of definitions, categorizations, outlines, and visualizations concerning
⁄ Information architecture IA,
⁄ Interaction design IxD, and
⁄ User experience UX design.
This deck is an updated version of IA 3: IA Concepts. It’s main purpose is to sear the partially dry substances into my own memory.
Download is disabled due to the copyrighted material within the presentation.
Credits: Alan Dix, Ben Shneiderman, Christina Wodtke, Dan Brown, Don Norman, Erin Malone, George Olsen, Jan Borchers, Jesse James Garrett, Jess McMullin, Olga Howard, Peter Morville, Theo Mandel, Todd Warfel
Image credits: flickr.com/library_of_virginia, /liewcf, /nypl
Good User Interface Principles
Good User Interface Principles
Good User Interface Principles
Good User Interface Principles
Good User Interface Principles
Good User Interface Principles
Good User Interface Principles
Good User Interface Principles
Good User Interface Principles
Good User Interface Principles
Good User Interface Principles
Good User Interface Principles
Next up in our SlideShare series is "User Research." It will give you an insight into what user research is, types of approaches, why you need to do research in your users and much more.
Usability and User Experience Training Seminarlabecvar
This presentation describes a day-long seminar for giving participants an overview of best practices in usability design and research. Also included are several hand-on exercises to be done throughout the day to solidify participants' understanding of course concepts.
The Golden Rules by Theo Mandel - Software EngineeringAmit Baghel
There are certain universal “Golden Rules” of good user interface design proposed by Mr. Theo Mandel which have been mentioned in "Software Engineering A Practitioner’s Approach" book by Roger S. Pressman and Bruce R.Maxim and also on official website of Mr. Mandel.
Here in this slide, these rules have been presented with real life examples.
1. Research through Design Model
(Zimmerman-Eckles, 2007)
Target Population Process-Rationale: Invention Relevance Extensibility
Inspired mostly by current
I have I chose to work ๏ We are
state of the art M&S mobile
We aspire
categorised my with Fogg site and with a mind to ease
addressing the
users in 3 main framework
of use I emphasised on
shopping lists and the 3 meaning of lists that the
point "click" to purchase.
types and in the first place outcome of
followed the 1. Includes all ๏ Shopping lists are usual
Behavioural types of users,
lists with weekly shopping
the user can ๏ We are this project
introducing an will
Chain for web 2. Focuses on
• Select to drop in the
basket before he/ she innovative
services
user • Commits the purchase. mental model in
methodology
engagement, I am leveraging users mental model the market.
๏ Set the bar
by (Fogg,
Eckles, 2007):
by adding Recipe lists to my design
solution. Simpler for the to the UX
3. Utilises a
๏ Recipe lists, are those lists user to community
1. New Users pattern well
๏ with all selected ingredients
cognitively think
used and for that particular recipe
only. The user first can: of one desire: and
๏ 2. Superficial
succeeded • Search for the type of
involvement • "what to cook
online, food they want to cook
and then
tonight?", rather
๏ Become the
๏ 3. Loyal Users
4. Circulates user • Select the ingredients
that it consists of (may
than: example for
I am designing involvement
a workaround
be added manually or
even be recommended • "what do I need other
from loyal to to them).
solution that to cook that dish eGrocery
New User • Contribute Value by
tonight?"
would include creating content for
mobile sites
the site
all above types 5. Supports user The above statement however is a speculation, we
& apps.
would need to conduct user testing to test the
hypothesis. We are yet to fathom its extensibility as
• Share lists with their
of users growth friends and family
a sheer recommendation system to simplify the
currently designed mental model.
2. The Behaviour Chain for Online Participation:
How Successful Web Services Structure
Persuasion (Fogg-Eckles, 2007)
New Users Undecided Users Loyal Users
202 B.J. Fogg and D. Eckles
Phase 2- Superficial
Phase 3- True Commitment
Phase 1- Discovery Involvement
Create value and Content
Learn about the Service Decide to Try
We suggest that loyal users be
We propose creating awareness
Allow for playful provided with the possibility to
about the mobile site through exploration on products,
offers and services create value by adding content
friends who are current loyal users, before user decides to
(lists, recipes, upload images of
create an account.
thus creating a “viral” element.
cooked food or user products) and
Fogg supports that a lot
being able to re-use it or share it
of successful web sites
Visit Site “Encourage users to get friends, family or community.
started using the service
Credibility of community before having to make a Stay Active and Loyal
commitment to it.”
recommendation is of equal Another future suggestion to
importance. So, we are proposing Get started consider would be a Loyalty
that they be invited via email by Passbook app exclusively for loyal
• On registration provide
loyal members friends name under a simple form (v.s. members.
Gathering user
sender. information early on),
A proposed guideline here Involve others
• Give clear upfront
Fig. 1. The Behavior Chain for Online Participation. The Behavior Chain is found across many would be let value be created from information and Above all, involving other users
successful Web services. It consists of three Phases, each with multiple Target Behaviors.
When users reach the True Commitment Target Behaviors – specifically Create value and
existing users who are in phase 3 of and getting reward for their actions
content and Involve others – they contribute to the service's ability to influence new users to
follow the behavior chain. (We acknowledge help from Mike Krieger and Jyotika Prasad in
• Allow them to see other
creating the early versions of this diagram). the behaviour chain. friends using it (i.e. Via is highly suggested.
facebook, twitter etc.)