Today’s app markets are crowded with several competitors in each niche. To stand out from the crowd you’ll need to design and execute a compelling and unique experience for your users.
Mark Kraemer, Credera’s UX Practice Senior Manager, will discuss concrete ways to plan your next project from user-centric approach. We’l walk through the UXD Stack using examples from mobile applications and websites along the way.
You don't have to be a UXD specialist to bring task-centric thinking into your development projects. The UXD Stack is a format for writing a brief that will get you and your team thinking from a user-centric perspective as you start your next project.
Here are the five simple tips we cover both at Credera and at the start of each Dallas VizThink meeting. Hopefully you'll find them useful next time you're the one holding the marker.
UX Kick Start: Start Your Project Off On the Right FootCredera
UX Kick Start: Start Your Project Off On the Right Foot. By Mark Kraemer. This presentation showcases how to introduce UXD into your development projects.
The document provides an overview of using Elluminate for an online meeting. It instructs users to test their audio by using the audio setup wizard to check speakers and microphones. It recommends selecting the wide layout view for optimal display. Users are told to send a chat message if they encounter any problems.
Insights from Nordic results in IALS and ALLEduSkills OECD
1) Nordic countries have consistently scored among the highest levels in international surveys of adult skills in areas like literacy, numeracy, and problem solving.
2) These countries also have high levels of participation in adult education throughout one's lifespan, helped by public policies that promote adult learning and target barriers to participation.
3) However, inequalities still exist and certain groups, like the least educated, continue to face challenges accessing adult education despite Nordic countries' efforts to promote equity. Overcoming dispositional barriers remains particularly difficult.
The document discusses Finland's education system and lessons that could be learned. It provides an overview of key aspects of Finland's education including: basic education being compulsory and free from ages 7-16; upper secondary education where half choose vocational studies; teaching being a respected profession requiring a degree with only top applicants accepted; early childhood education emphasizing play; and a non-competitive system with local control and equality. The document suggests Finland's long-term consistent vision and culture of trust with no testing could provide lessons for other nations.
Damian Scragg, Evidon - Making Privacy Sexy TagMan
Evidon is a company that provides tools to help consumers and businesses understand and control how data is collected online. It empowers users to see what data is being collected through tracking technologies and opt-in or opt-out of data collection. Evidon also helps businesses audit their websites to understand what trackers are present, comply with privacy regulations, and deploy solutions to gain user consent for data collection. The presentation discusses upcoming EU privacy laws and provides recommendations for how companies can take action to protect user privacy and consent.
The slide is from Dr Geoffrey Nicholson, the inventor of 3M post-it notes. On 20th March, he did the presentation in Nhouse NUS.
It is important to sustain innovation in an organization, and here goes the slides.
You don't have to be a UXD specialist to bring task-centric thinking into your development projects. The UXD Stack is a format for writing a brief that will get you and your team thinking from a user-centric perspective as you start your next project.
Here are the five simple tips we cover both at Credera and at the start of each Dallas VizThink meeting. Hopefully you'll find them useful next time you're the one holding the marker.
UX Kick Start: Start Your Project Off On the Right FootCredera
UX Kick Start: Start Your Project Off On the Right Foot. By Mark Kraemer. This presentation showcases how to introduce UXD into your development projects.
The document provides an overview of using Elluminate for an online meeting. It instructs users to test their audio by using the audio setup wizard to check speakers and microphones. It recommends selecting the wide layout view for optimal display. Users are told to send a chat message if they encounter any problems.
Insights from Nordic results in IALS and ALLEduSkills OECD
1) Nordic countries have consistently scored among the highest levels in international surveys of adult skills in areas like literacy, numeracy, and problem solving.
2) These countries also have high levels of participation in adult education throughout one's lifespan, helped by public policies that promote adult learning and target barriers to participation.
3) However, inequalities still exist and certain groups, like the least educated, continue to face challenges accessing adult education despite Nordic countries' efforts to promote equity. Overcoming dispositional barriers remains particularly difficult.
The document discusses Finland's education system and lessons that could be learned. It provides an overview of key aspects of Finland's education including: basic education being compulsory and free from ages 7-16; upper secondary education where half choose vocational studies; teaching being a respected profession requiring a degree with only top applicants accepted; early childhood education emphasizing play; and a non-competitive system with local control and equality. The document suggests Finland's long-term consistent vision and culture of trust with no testing could provide lessons for other nations.
Damian Scragg, Evidon - Making Privacy Sexy TagMan
Evidon is a company that provides tools to help consumers and businesses understand and control how data is collected online. It empowers users to see what data is being collected through tracking technologies and opt-in or opt-out of data collection. Evidon also helps businesses audit their websites to understand what trackers are present, comply with privacy regulations, and deploy solutions to gain user consent for data collection. The presentation discusses upcoming EU privacy laws and provides recommendations for how companies can take action to protect user privacy and consent.
The slide is from Dr Geoffrey Nicholson, the inventor of 3M post-it notes. On 20th March, he did the presentation in Nhouse NUS.
It is important to sustain innovation in an organization, and here goes the slides.
This document discusses the European SMB market and opportunities for unified communications vendors. It notes that SMBs are the backbone of the European economy, accounting for 99.8% of enterprises and employing 67% of the workforce. However, SMBs face constraints like implementing new technology and limited access to finance. This presents opportunities for UC vendors to help SMBs optimize resources and reduce costs with unified communications solutions. The document analyzes SMB market trends and concerns across various European countries. It also examines channels' expectations for sales opportunities in 2010, with contact centers and mobility solutions seen as top areas for growth.
Mobile commerce is growing rapidly as users shift to smartphones. Global smartphone shipments are projected to surpass desktop and laptop PC shipments by 2013. eBay sees mobile apps generating $1.5 billion in sales for 2010 alone. However, most mobile apps see little usage after the initial download. To truly succeed, mobile strategies must approach different users and their varying needs in developed and developing markets differently. Mobility is becoming the primary way people access the internet and interact with services around the world.
Coface is a global trade credit insurance provider founded in France in 1946. It has over 60 years of experience in credit risk protection and is present in 66 countries directly and 29 more through partners. Coface protects companies' accounts receivable from unexpected losses through credit insurance that covers domestic and international sales. The insurance provides credit analysis, collection assistance, and allows companies to take on more risk by extending larger credit lines to support sales goals.
Antal International is a global executive recruitment firm with over 25 years of experience. It has a network of over 110 offices in 35 countries, allowing it to source candidates internationally for local positions. The document outlines Antal's sector experience, international database, research methodology, awards, client testimonials, and contact information for Rita Vallverdú, an Associate Consultant.
Yammer has helped knowledge sharing across Capgemini's global workforce. It has over 40,000 users from Capgemini, with more than 30% regularly engaged. Yammer use includes sharing industry news, seeking work-related input, and even personal discussions that blur work-home boundaries. It allows more connectivity across ranks and locations. Critical to its success has been having enthusiastic early adopters, a culture of knowledge sharing, and management that leads by example rather than controlling Yammer use.
Spend matters exec breakfast achilles slides dan quinn july 11th 2012Dan Quinn
Dan Quinn's slides and links to video case studies, from Exec Breakfast Event at the Savoy July 2012.
For further information contact Dan.Quinn@achilles.com
Finland has slightly more teaching hours per year in lower secondary education than Spain and some of the lowest among OECD countries. In primary education, Finland has fewer hours of teaching than Spain. Teachers' salaries in lower secondary education in Spain, adjusted for purchasing power, are higher than in Finland, and maximum salaries in Spain are also higher than in Finland. Finland has more school days per year in primary education than Spain.
The document provides information about Antal International, a global executive search and recruitment firm. It summarizes Antal's [1] global network of over 180 offices across 33 countries, recruiting talent in various industries and functions. It also outlines Antal's [2] matrix management system which allows them to provide expertise across disciplines and sectors. Finally, it describes Antal's [3] four-way methodology for candidate sourcing which includes their internal database, external databases, global network, and web/referral resources.
Antal International is a global recruitment firm with over 110 offices in 35 countries. They provide recruitment solutions locally while leveraging their international network. They have expertise recruiting for various sectors including banking, engineering, IT, and healthcare. Their services include specialized research utilizing their network and international database to source candidates. They guarantee replacements within the first 6 months. Clients praise their professionalism, broad international search capabilities, and ability to find top candidates.
Learning for collaboration, trust and intercultural understandingdvndamme
1. Education is positively correlated with measures of social capital like having social support networks and interpersonal trust. Higher levels of education are linked to higher reported levels of these measures.
2. More educated individuals also express higher levels of tolerance towards migrants. Studies found linear relationships between years of schooling and both interpersonal trust and tolerance.
3. Gaining higher levels of educational attainment, such as completing upper secondary education or obtaining a tertiary degree, is associated with incremental increases in interpersonal trust compared to lower levels of educational attainment. Education may foster skills that improve collaboration, trust and intercultural understanding.
This document summarizes a presentation about teacher networks for professional development. It discusses the context of teachers' needs for professional development and the benefits of teacher collaboration. It presents eTwinning as a case study of a teacher network and social media platform, which currently has over 183,000 registered teachers. Social Network Analysis methods are applied to study connections between teachers in eTwinning and how information spreads through the network. The presentation concludes by welcoming attendees to an evening book launch and further sessions on teachers' use of social media in schools and the future of teacher networks in 2025.
Cytec is a global specialty chemicals and materials company with $2.75 billion in 2010 net sales. It has 5,500 employees across 16 countries and 35 manufacturing facilities. Cytec is transitioning from traditional paper-based processes to an electronic BAM (eBAM) platform called Infinium to streamline workflows and provide a digital signature capability across many countries. The new system aims to maximize efficiency and connectivity across Cytec's global operations.
This document discusses how to scale web applications to handle unlimited loads during peak periods using cloud infrastructure. It describes using dynamic scaling in the Amazon Cloud, with load testing integrated with Amazon AWS APIs. The service monitors performance using over 200 worldwide locations. Planning involves load testing to understand capacity limits and identify scaling rules. During peaks, the system can queue excess users to a wait page on a separate network to avoid crashes when loads exceed fixed capacities. This ensures applications can handle even the largest unexpected events through unlimited on-demand scaling in the cloud.
This document provides an introduction and overview of JLT Group and its subsidiaries JLT Networks, JLT Asia, and JLT Thailand to Sri Trang Group. It outlines JLT's areas of expertise, approach to Sri Trang, and core values. The presentation was prepared and presented by four JLT representatives and concludes with a question and answer section.
Inge G. Thulin Executive Vice President, International Operationsfinance10
This document discusses 3M's international operations and growth strategies. It notes that 3M has subsidiaries in 69 countries representing 61% of sales. Key points include:
1) 3M focuses on developing local market knowledge and solutions through its extensive international subsidiary network.
2) 3M pursues growth in both developed and developing markets by emphasizing customer success, operational excellence, and engaged employees.
3) 3M's customer technology centers allow it to collaborate closely with customers and develop local applications of its technologies.
The Government Cloud: An Opportunity for Service ProvidersCisco Services
This document discusses opportunities for service providers in government cloud computing. It notes that governments are increasingly deploying clouds to reduce costs, increase transparency, and improve citizen services. Service providers can help meet governments' IT challenges by offering cloud services that standardize systems, improve agility, and better secure and manage data. The document examines which government IT services are most suitable for cloud deployment and how cloud computing can enable the next-generation digital workplace for government employees and agencies. It emphasizes the value service providers can offer through end-to-end service level agreements and orchestration of network and IT assets in their cloud service portfolios.
Bas Boorsma - Personalized Smart Work Center.2.0Shane Mitchell
The document discusses the concept of a Personalized Smart Work Center (PSWC), which aims to provide a connected and sustainable way of working. It proposes a flexible work environment located close to residential communities that allows remote work through high-speed connectivity and collaboration tools. This would reduce traffic and carbon emissions by bringing work to workers rather than moving people to offices. The PSWC is presented as a pilot project in Almere, Netherlands that provides office spaces, meeting rooms, services and high-quality video conferencing to support distributed work and international collaboration. Initial user surveys found the PSWC reduced travel time and enabled flexible work arrangements while maintaining connections to colleagues. The document argues for expanding the PSWC model through additional locations,
This document provides information about Antal International, a global recruitment firm. It outlines Antal's capabilities including their global coverage with over 70 offices worldwide. It describes their key account management process, four-way methodology for assignments, and milestone management process. The document also includes positive client testimonials that praise Antal's professionalism, understanding of clients' needs, international network, and ability to find qualified candidates.
20120912 tip lausanne dirk palder capgemini the status of postal services 3.0...Dirk Palder
The document summarizes the key findings of Capgemini's second global postal innovation study. It found that European postal operators were the most innovative, with Swiss Post introducing the most new products and services. It also identified differences between more innovative "Leaders" and less innovative "Laggards". New products and services primarily targeted the delivery stage of the postal value chain and enhancing new business opportunities. The most interesting individual introductions included social media-based products. Strategic learnings highlighted that postal operators are transforming digitally but more probing and learning is still needed, and a make culture still dominates over ecosystem approaches.
This document discusses the European SMB market and opportunities for unified communications vendors. It notes that SMBs are the backbone of the European economy, accounting for 99.8% of enterprises and employing 67% of the workforce. However, SMBs face constraints like implementing new technology and limited access to finance. This presents opportunities for UC vendors to help SMBs optimize resources and reduce costs with unified communications solutions. The document analyzes SMB market trends and concerns across various European countries. It also examines channels' expectations for sales opportunities in 2010, with contact centers and mobility solutions seen as top areas for growth.
Mobile commerce is growing rapidly as users shift to smartphones. Global smartphone shipments are projected to surpass desktop and laptop PC shipments by 2013. eBay sees mobile apps generating $1.5 billion in sales for 2010 alone. However, most mobile apps see little usage after the initial download. To truly succeed, mobile strategies must approach different users and their varying needs in developed and developing markets differently. Mobility is becoming the primary way people access the internet and interact with services around the world.
Coface is a global trade credit insurance provider founded in France in 1946. It has over 60 years of experience in credit risk protection and is present in 66 countries directly and 29 more through partners. Coface protects companies' accounts receivable from unexpected losses through credit insurance that covers domestic and international sales. The insurance provides credit analysis, collection assistance, and allows companies to take on more risk by extending larger credit lines to support sales goals.
Antal International is a global executive recruitment firm with over 25 years of experience. It has a network of over 110 offices in 35 countries, allowing it to source candidates internationally for local positions. The document outlines Antal's sector experience, international database, research methodology, awards, client testimonials, and contact information for Rita Vallverdú, an Associate Consultant.
Yammer has helped knowledge sharing across Capgemini's global workforce. It has over 40,000 users from Capgemini, with more than 30% regularly engaged. Yammer use includes sharing industry news, seeking work-related input, and even personal discussions that blur work-home boundaries. It allows more connectivity across ranks and locations. Critical to its success has been having enthusiastic early adopters, a culture of knowledge sharing, and management that leads by example rather than controlling Yammer use.
Spend matters exec breakfast achilles slides dan quinn july 11th 2012Dan Quinn
Dan Quinn's slides and links to video case studies, from Exec Breakfast Event at the Savoy July 2012.
For further information contact Dan.Quinn@achilles.com
Finland has slightly more teaching hours per year in lower secondary education than Spain and some of the lowest among OECD countries. In primary education, Finland has fewer hours of teaching than Spain. Teachers' salaries in lower secondary education in Spain, adjusted for purchasing power, are higher than in Finland, and maximum salaries in Spain are also higher than in Finland. Finland has more school days per year in primary education than Spain.
The document provides information about Antal International, a global executive search and recruitment firm. It summarizes Antal's [1] global network of over 180 offices across 33 countries, recruiting talent in various industries and functions. It also outlines Antal's [2] matrix management system which allows them to provide expertise across disciplines and sectors. Finally, it describes Antal's [3] four-way methodology for candidate sourcing which includes their internal database, external databases, global network, and web/referral resources.
Antal International is a global recruitment firm with over 110 offices in 35 countries. They provide recruitment solutions locally while leveraging their international network. They have expertise recruiting for various sectors including banking, engineering, IT, and healthcare. Their services include specialized research utilizing their network and international database to source candidates. They guarantee replacements within the first 6 months. Clients praise their professionalism, broad international search capabilities, and ability to find top candidates.
Learning for collaboration, trust and intercultural understandingdvndamme
1. Education is positively correlated with measures of social capital like having social support networks and interpersonal trust. Higher levels of education are linked to higher reported levels of these measures.
2. More educated individuals also express higher levels of tolerance towards migrants. Studies found linear relationships between years of schooling and both interpersonal trust and tolerance.
3. Gaining higher levels of educational attainment, such as completing upper secondary education or obtaining a tertiary degree, is associated with incremental increases in interpersonal trust compared to lower levels of educational attainment. Education may foster skills that improve collaboration, trust and intercultural understanding.
This document summarizes a presentation about teacher networks for professional development. It discusses the context of teachers' needs for professional development and the benefits of teacher collaboration. It presents eTwinning as a case study of a teacher network and social media platform, which currently has over 183,000 registered teachers. Social Network Analysis methods are applied to study connections between teachers in eTwinning and how information spreads through the network. The presentation concludes by welcoming attendees to an evening book launch and further sessions on teachers' use of social media in schools and the future of teacher networks in 2025.
Cytec is a global specialty chemicals and materials company with $2.75 billion in 2010 net sales. It has 5,500 employees across 16 countries and 35 manufacturing facilities. Cytec is transitioning from traditional paper-based processes to an electronic BAM (eBAM) platform called Infinium to streamline workflows and provide a digital signature capability across many countries. The new system aims to maximize efficiency and connectivity across Cytec's global operations.
This document discusses how to scale web applications to handle unlimited loads during peak periods using cloud infrastructure. It describes using dynamic scaling in the Amazon Cloud, with load testing integrated with Amazon AWS APIs. The service monitors performance using over 200 worldwide locations. Planning involves load testing to understand capacity limits and identify scaling rules. During peaks, the system can queue excess users to a wait page on a separate network to avoid crashes when loads exceed fixed capacities. This ensures applications can handle even the largest unexpected events through unlimited on-demand scaling in the cloud.
This document provides an introduction and overview of JLT Group and its subsidiaries JLT Networks, JLT Asia, and JLT Thailand to Sri Trang Group. It outlines JLT's areas of expertise, approach to Sri Trang, and core values. The presentation was prepared and presented by four JLT representatives and concludes with a question and answer section.
Inge G. Thulin Executive Vice President, International Operationsfinance10
This document discusses 3M's international operations and growth strategies. It notes that 3M has subsidiaries in 69 countries representing 61% of sales. Key points include:
1) 3M focuses on developing local market knowledge and solutions through its extensive international subsidiary network.
2) 3M pursues growth in both developed and developing markets by emphasizing customer success, operational excellence, and engaged employees.
3) 3M's customer technology centers allow it to collaborate closely with customers and develop local applications of its technologies.
The Government Cloud: An Opportunity for Service ProvidersCisco Services
This document discusses opportunities for service providers in government cloud computing. It notes that governments are increasingly deploying clouds to reduce costs, increase transparency, and improve citizen services. Service providers can help meet governments' IT challenges by offering cloud services that standardize systems, improve agility, and better secure and manage data. The document examines which government IT services are most suitable for cloud deployment and how cloud computing can enable the next-generation digital workplace for government employees and agencies. It emphasizes the value service providers can offer through end-to-end service level agreements and orchestration of network and IT assets in their cloud service portfolios.
Bas Boorsma - Personalized Smart Work Center.2.0Shane Mitchell
The document discusses the concept of a Personalized Smart Work Center (PSWC), which aims to provide a connected and sustainable way of working. It proposes a flexible work environment located close to residential communities that allows remote work through high-speed connectivity and collaboration tools. This would reduce traffic and carbon emissions by bringing work to workers rather than moving people to offices. The PSWC is presented as a pilot project in Almere, Netherlands that provides office spaces, meeting rooms, services and high-quality video conferencing to support distributed work and international collaboration. Initial user surveys found the PSWC reduced travel time and enabled flexible work arrangements while maintaining connections to colleagues. The document argues for expanding the PSWC model through additional locations,
This document provides information about Antal International, a global recruitment firm. It outlines Antal's capabilities including their global coverage with over 70 offices worldwide. It describes their key account management process, four-way methodology for assignments, and milestone management process. The document also includes positive client testimonials that praise Antal's professionalism, understanding of clients' needs, international network, and ability to find qualified candidates.
20120912 tip lausanne dirk palder capgemini the status of postal services 3.0...Dirk Palder
The document summarizes the key findings of Capgemini's second global postal innovation study. It found that European postal operators were the most innovative, with Swiss Post introducing the most new products and services. It also identified differences between more innovative "Leaders" and less innovative "Laggards". New products and services primarily targeted the delivery stage of the postal value chain and enhancing new business opportunities. The most interesting individual introductions included social media-based products. Strategic learnings highlighted that postal operators are transforming digitally but more probing and learning is still needed, and a make culture still dominates over ecosystem approaches.
Similar to UX Kick Start - Start Your Mobile Project Off On The Right Foot (20)
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UX Kick Start - Start Your Mobile Project Off On The Right Foot
1. UX Kick Start
Start your UX project
mobil
e
off on the right foot.
Presented
For DalMob Conclave – January 2012
By Mark Kraemer, Credera.com
On January 10, 2012
12. The UX Stack is a useful framework to organize
the success criteria for your next project.
What
are
we
trying
to
achieve?
Purpose
Who
do
we
need
to
achieve
the
goal?
Audience
What
content
and
features
are
the
audience
expec7ng?
Content
What
logical
and
emo7onal
design
influence
the
experience?
Form
How
is
the
message
physically
presented?
Technology
15. The
more
you
understand
about
the
nature
of
your
users,
the
be;er
suited
you’ll
be
for
success.
Keeping
the
client
purpose
in
mind
will
help
avoid
resembling
the
quote
we’re
all
warned
by
in
Jurassic
Park:
“Yeah,
but
your
scienGsts
were
so
preoccupied
with
whether
or
not
they
could,
they
didn’t
stop
to
think
if
they
should.”
16. photo
by
7-‐how-‐7
/
steve
on
flicrkr.com
Audience:
Who are your primary (and other) users?
22. Argentina
Form is both the logical and the emotional.
Bolivia
Columbia
Puerto Rico
Brazil
Venezuela
Chile
Country Mexico
Countries
Peru
Individual Lines of Panama
Country
Country Business Canada
United States
Operations Holland
France
Country Hungary
Tasks Greece
Israel
Activities Germany
Country-
Belgium
Relevant Switzerland
News Ireland
Events Netherlands
Branches United Kingdom
Jordan
Document Luxembourg
Repository Russia
Fileshare Poland
Regions Individual Italy
Branch Dubai
APAC
Custom Czech Republic
EMEA Business Morocco
US Applications Bahrain
BGS El Salvador
LA South Africa
Turkey
Individual
Malaysia
Region
South Korea
Philippines
Vietnam
China
Japan
India
Maps Taiwan
Directions ailand
Australia
Regional Singapore
Operations Branch- Branch Hong Kong
Relevant Operations
News
Events
Most localization and
Regional translation occurs
Lines of Document Branch here on a local basis.
y Repository
Business FIleshare
Lines of
g Business
Locally Relevant Content
23. 1.
The
Upper
Right-‐Hand
Corner
That’s
the
prime
spot
where
diners’
eyes
automaGcally
go
first.
Balthazar
uses
it
to
highlight
a
tasteful,
expensive
pile
of
seafood.
Generally,
pictures
of
food
are
powerful
movators
but
also
menu
taboos—mostly
because
they’re
used
extensively
in
lowbrow
chains
like
Chili’s
and
Applebee’s.
This
illustraGon
“is
as
far
as
a
restaurant
of
this
caliber
can
go,
and
it’s
used
to
draw
a?enon
to
two
of
the
most
expensive
orders,”
Poundstone
says.
2.
The
Anchor
The
main
role
of
that
$115
pla;er—the
only
three-‐digit
thing
on
the
menu—is
to
make
everything
else
near
it
look
like
a
relave
bargain,
Poundstone
says.
3.
Right
Next
Door
At
a
mere
$70,
the
smaller
seafood
pla;er
next
to
Le
Balthazar
seems
like
a
deal,
though
there’s
no
sense
of
how
much
food
you’re
geXng.
It’s
an
indefinite
comparison
that
also
feels
like
an
indulgence—a
win-‐win
for
the
restaurant.
4.
In
The
Vicinity
The
restaurant’s
high-‐profit
dishes
tend
to
cluster
near
the
anchor.
Here,
it’s
more
seafood
at
prices
that
seem
comparaGvely
modest.
5.
Columns
Are
Killers
According
to
Brandon
O’Dell,
one
of
the
consultants
Poundstone
quotes
in
Priceless,
it’s
a
big
mistake
to
list
prices
in
a
straight
column.
“Customers
will
go
down
and
choose
from
the
cheapest
items,”
he
says.
At
least
the
Balthazar
menu
doesn’t
use
leader
dots
to
connect
the
dish
to
the
price;
that
draws
the
diner’s
gaze
right
to
the
numbers.
Consultant
Gregg
Rapp
tells
clients
to
“omit
dollar
signs,
decimal
points,
and
cents … It’s
not
that
customers
can’t
check
prices,
but
most
will
follow
whatever
subtle
cues
are
provided.”
6.
The
Benefit
Of
Boxes
“A
box
draws
a?enon
and,
usually,
orders,”
Poundstone
says.
“A
really
fancy
box
is
be;er
yet.
The
fromages
at
the
bo;om
of
the
menu
are
probably
high-‐profit
puzzles.”
7.
Menu
Siberia
That’s
where
low-‐margin
dishes
that
the
regulars
like
end
up.
The
examples
here
are
the
easy-‐to-‐miss
(and
relavely
inexpensive)
burgers.
8.
Brackeng
A
regular
trick,
it’s
when
the
same
dish
comes
in
different
sizes.
Here,
that’s
done
with
steak
tartare
and
ravioli—but
because
“you
never
know
the
poron
size,
you’re
encouraged
to
trade
up,”
Poundstone
says.
“Usually
the
smaller
size
is
perfectly
adequate.”
h;p://nymag.com/restaurants/features/62498/
25. Technology is not just back end.
What will your audience use?
What
operang
system?
• iOS
• Android
• Windows
Mobile
What
device?
• Smart
phone
/
small
handheld
• Tablet
(what
resoluGon)
What
delivery
mechanism?
• NaGve
app
• Web
app
/
site
26. The framework is universal across all communication.
Think of it in terms of today’s event.
what
was
the
goal
today?
Purpose
who
was
the
audience?
Audience
what
were
the
primary
and
secondary
messages?
Content
what
kind
of
tone
did
we
use?
Form
what
kind
of
media
/
technology
did
we
use?
Technology
27. The brief is great.
But how does this
apply to my app?
28. How is your current application / site?
Applying
the
communicaGon
framework
to
your
own
applicaGon
or
website
is
a
good
way
to
consider
how
it
can
be
improved
to
be;er
serve
your
business
29. Self-Assessment Sample Questions
• How
does
the
current
applicaGon
helping
users
achieve
their
goals?
• Does
it
reach
out
/
accommodate
each
specific
audience?
• Does
it
provide
all
the
content
/
funcGonality
they
need?
• Is
your
brand
represented
with
the
quality
and
value
you’re
seeking?
Is
the
site
a
pleasure
for
its
visitors?
• How
does
the
site
render
on
a
variety
of
devices?
Landscape?
Portrait?
33. Who is the target customer?
What is the customer need?
What is the product name?
What is its market category?
What is its key benefit?
Who or what is the competition?
What is the product’s unique differentiator?
?p=125
rm.com/
ww.gogamesto
ming - http://w
G amestor
ssly stolen from
Shamele
34. Successful elevator pitches often start with a
mad-lib-like template:
For (customer) who has
(customer need),
(product name) is a (market
category) that (one key
benefit).
Unlike (competition), the
product (unique
differentiator).
35. Our brand statement:
Credera is a management and technology
consulting firm committed to your success.
Our clients hire us to own their toughest problems
and retain us because we fulfill our promises.
40. Mobile Usability Testing Observation is tough,
but it can be done.
Do it yourself mobile usability testing at IA Summit 2011
By Belen Barros Pena
http://www.slideshare.net/beleniq/diy-mobile-usability-testing-ia-summit-2011
41. How specialized are your audiences?
What are you doing to research their needs?
52. The UX Stack is a useful framework to organize
the success criteria for your next project.
What
are
we
trying
to
achieve?
Purpose
Who
do
we
need
to
achieve
the
goal?
Audience
What
content
and
features
are
the
audience
expec7ng?
Content
What
logical
and
emo7onal
design
influence
the
experience?
Form
How
is
the
message
physically
presented?
Technology
55. Thanks!
Think of more questions later?
Call +1 (214) 232-3890, or write mkraemer@credera.com
http://blog.credera.com/topic/management-consulting/the-uxd-stack/
There’s more on the Twitter » @kraemer