requirements; provides clear direction to
developers; lowers development costs and
time; improves user adoption; maximizes
user efficiency; reduces user frustration;
and reduces the need for user training.
	 UX Design	 Recommended user experience, interface,
data visualization and process enhance-
ments to create Web-based portals and
clinical trial applications for Biogen Idec
and PAREXEL Intl.
	 UI Design	 Created UIs for Internet / intranet sites,
courseware applications, customer contact
databases and CD-distributed conference
materials for Bank of America / Columbia
Management, Farvarger Consulting,
AMT Intl., etc.
	 Visual Design	 Designed corporate marketing and trade-
show collateral for GYK Antler, Dolan
Company, Wellington Management, Bank
of America / Merrill Lynch / Columbia
Management, Key3Media, etc.
	 Documentation	 Wrote and edited technical documentation
(hardware, software and ISO 9000), infor-
mation design, courseware and training
materials for AMT Intl., DEC, Pall Filtron,
Polaroid, etc.
		 >> Design Tools <<
	 Acrobat Pro	 Assemble static wireframes and/or
mockups into clickable walkthroughs.
	 Axure	 Create prototypes.
	 Balsamiq	 Create prototypes.
	 Camtasia	 Edit app demos and usability tests.
	 Fireworks	 Design medium-fidelity wireframes.
	 Illustrator	 Create high-fidelity wireframes and
skinned mockups. Design visual assets
such as charts, graphs, icons, etc.
	 InDesign	 Layout and graphic design, but could be
used for wireframes.
	 InVision	 Create prototypes.	
	 Jira	 Write and track various UX assets within
iterative, Agile environments.
	 Justinmind	 Create medium-fidelity, clickable proto-
types / wireframes for application demos
and usability tests.
	 Morae Recorder	 Record app demos and usability tests.
	 Photoshop	 Create high-fidelity wireframes and
skinned mockups. Design visual assets.
	 Power Point 	 Create low-fidelity mockups (with the
Power–Mockup 3 add-on), process maps
and user flows. Assemble static wire-
frames and/or mockups into clickable
walkthroughs.
	 Quark Xpress	 Layout and graphic design, but could be
used for wireframes.
	 Sketch	 Create wireframes and digital assets.
	 Sketches	 Iterate design ideas on paper and/or
white boards before wireframes, mock-
ups or prototypes are created. 
	 UXPin	 Create prototypes.
	 Word	 Write technical documents, use cases,
user stories, user personas, usability test
scripts and usability test reports.
	 Xd	 Create prototypes.
	 William Scammell
	 U s e r E x p e r i e n c e D e s i g n e r
Page 1 of 2 — Version: 2017-0330
	 Contact	 bill@wscd.biz | 781-956-3548 | Salem, Mass.
	 Profile	 linkedin.com/pub/william-scammell/15/1b5/430
	 Portfolio	 slideshare.net/WilliamScammell
	 >> Career Overview <<
	 >> Design Awards <<
	 UX Design	 Contributed to the UX aspects of PAREX-
EL’s “Country Allocation” application
that won the 2015 Scrip Awards category
for “Best Technological Development
in Clinical Trials”.
	 Visual Design	 Part of a 2008 NEDMA-award-winning
design team (3 gold and 2 bronze) for flat
and dimensional advertising materials as
a member of an internal design agency at
Bank of America / Columbia Management.
	 Personal Bio	 A design thinker with a diverse, professional
background who enjoys problem solving and
a wide variety of challenges. Quickly learns
complex subjects, tasks, processes and re-
duces them into manageable pieces for users.
	 UX Advocate	 Promotes UX standards, usability best prac-
tices and the benefits of user-centered design
to create innovative and intuitive systems in
collaborative environments.
		 Advocates for users at all project phases by
focusing on the needs, limitations, subject
matter knowledge and input of users to vali-
date and refine the overall system experience.
		 Balances business requirements (top-down
design) vs user needs (bot­tom-up design)
to create a holistic system that minimizes
the user’s cognitive and memory loads, and
increases task and process functionality.
	UX Methodology	 Employs a four-phase, iterative methodology
(research, architect, design and validate) to
create appropriate documentation, UX and
visual assets during a system’s design and
development cycle.
		 The result of this methodology increases
business / product owner buy-in; addresses
business goals, use cases and process
	 >> Industry Experience <<
		 Banking and financial services
		 Biopharmaceutical and manufacturing
		 Computer telephony, hardware, IT,
QA testing and software
		 Conferences and trade shows
		 Education, publishing and training
>> Selected Roles <<
	 Contact	 bill@wscd.biz | 781-956-3548 | Salem, Mass.
	 Profile	 linkedin.com/pub/william-scammell/15/1b5/430
	 Portfolio	 slideshare.net/WilliamScammell
Page 2 of 2 — Version: 2017-0330
	 Role	 UX Design Consultant	
	 Company	 Biogen Idec
	 Location	 Weston, MA
	 Date	 Sep. 2016–Dec. 2016
	 Project	 Designed a mobile, Web-based portal
application for doctors and patients for
a specific ailment and its treatment plan.
This pilot application handles compliance,
delegation, enrollment, patient informa-
tion, prescriptions, scheduled testing, site
management, etc.
	 Deliverables	 Research — Conducted user research;
facilitated UX sessions; gathered require-
ments and collaborated with project own-
ers and technical groups to ensure accuracy
of documentation.
		 Architect — Worked with the Sr. UX
Architect to design use cases (based on
personas) to better understand user goals;
and synthesized research findings to refine
the system architecture.
		 Design — Created a clickable, medium-
fidelity prototype that included use case
workflows (positive, negative and error
states); directed the visual design of high-
fidelity mockups by an external design
agency; these mockups were later sent
to the FDA for approval.
		 Validate — Conducted informal, guerrilla
usability testing.
	 Role	 Visual Designer
	 Company 	 GYK Antler Design Agency
	 Location	 Manchester, NH
	 Date	 Aug. 2016–Sep. 2016
	 Deliverables	 Created digital assets / advertisements
(monitor slides, retargeting ads, rotating
headers, sidebar ads, tap ads, etc.) for social
media (Facebook, Instagram, Twitter, etc.)
for NH State Lottery and Cedar’s Foods.
	 Role	 UX Designer / Human Factors	
	 Company	 PAREXEL Intl.
	 Location	 Billerica, MA
	 Date	 Jan. 2013–Dec. 2015
	 Projects	 Created numerous applications to manage
complex pharmaceutical trial aspects such
as country and site selection, data surveil-
lance, protocol deviations, subject partici-
pation criteria, logistics, subject participa-
tion, trend analysis, data visualizations
(e.g., dashboards, SpotFire), etc.
	 Deliverables	 Research — Partnered with developers and
key stakeholders to identify business re-
quirements, competitor research, user flows
and personas.
		 Architect — Wrote and/or developed user
story maps, information design, system
architecture and user stories.
		 Design — Conveyed business requirements,
user procedures and UX require­ments into
UI designs by producing proof-of-concept
prototypes, mockups and wireframes.
		 Validate — Collected data on A/B and
usability testing. Wrote usability testing
scripts. Iterated UX results and recommen-
dations accordingly.
	 Role	 Graphic Designer
	 Company	 Dolan Company
	 Location	 Boston, MA
	 Date	 July 2012–Sep. 2012
	 Deliverables	 Created marketing materials such as adver-
tisements, Web banners, brochures, direct
mail, etc. for professionals in the fields of
finance, law and real estate.
	 Role	 Graphic Designer
	 Company	 Wellington Management	
	 Location	 Boston, MA
	 Date	 Jan. 2011–Aug. 2011
	 Deliverables	 Created B2B brand pieces for institutional
investors, endowments, etc. 
	 Role	 Graphic Designer / UI Designer
	 Company	 Bank of America / Merrill Lynch /
Columbia Management
	 Location	 Boston, MA
	 Date	 July 2006–June 2010
	 Deliverables	 Designed B2B, retail, advisor and sales
brand pieces primarily for Bank of America,
Merrill Lynch and Columbia Management.
		 Created numerous cross-brand pieces for
Ameriprise, LPL Financial, Raymond James,
Smith Barney, US Trust and Wachovia. 
		 Created UIs for conference materials acces-
sible via CD.
	 William Scammell
	 U s e r E x p e r i e n c e D e s i g n e r

Wm scammell -uxd-resume--2pp--2017-0330

  • 1.
    requirements; provides cleardirection to developers; lowers development costs and time; improves user adoption; maximizes user efficiency; reduces user frustration; and reduces the need for user training. UX Design Recommended user experience, interface, data visualization and process enhance- ments to create Web-based portals and clinical trial applications for Biogen Idec and PAREXEL Intl. UI Design Created UIs for Internet / intranet sites, courseware applications, customer contact databases and CD-distributed conference materials for Bank of America / Columbia Management, Farvarger Consulting, AMT Intl., etc. Visual Design Designed corporate marketing and trade- show collateral for GYK Antler, Dolan Company, Wellington Management, Bank of America / Merrill Lynch / Columbia Management, Key3Media, etc. Documentation Wrote and edited technical documentation (hardware, software and ISO 9000), infor- mation design, courseware and training materials for AMT Intl., DEC, Pall Filtron, Polaroid, etc. >> Design Tools << Acrobat Pro Assemble static wireframes and/or mockups into clickable walkthroughs. Axure Create prototypes. Balsamiq Create prototypes. Camtasia Edit app demos and usability tests. Fireworks Design medium-fidelity wireframes. Illustrator Create high-fidelity wireframes and skinned mockups. Design visual assets such as charts, graphs, icons, etc. InDesign Layout and graphic design, but could be used for wireframes. InVision Create prototypes. Jira Write and track various UX assets within iterative, Agile environments. Justinmind Create medium-fidelity, clickable proto- types / wireframes for application demos and usability tests. Morae Recorder Record app demos and usability tests. Photoshop Create high-fidelity wireframes and skinned mockups. Design visual assets. Power Point Create low-fidelity mockups (with the Power–Mockup 3 add-on), process maps and user flows. Assemble static wire- frames and/or mockups into clickable walkthroughs. Quark Xpress Layout and graphic design, but could be used for wireframes. Sketch Create wireframes and digital assets. Sketches Iterate design ideas on paper and/or white boards before wireframes, mock- ups or prototypes are created.  UXPin Create prototypes. Word Write technical documents, use cases, user stories, user personas, usability test scripts and usability test reports. Xd Create prototypes. William Scammell U s e r E x p e r i e n c e D e s i g n e r Page 1 of 2 — Version: 2017-0330 Contact bill@wscd.biz | 781-956-3548 | Salem, Mass. Profile linkedin.com/pub/william-scammell/15/1b5/430 Portfolio slideshare.net/WilliamScammell >> Career Overview << >> Design Awards << UX Design Contributed to the UX aspects of PAREX- EL’s “Country Allocation” application that won the 2015 Scrip Awards category for “Best Technological Development in Clinical Trials”. Visual Design Part of a 2008 NEDMA-award-winning design team (3 gold and 2 bronze) for flat and dimensional advertising materials as a member of an internal design agency at Bank of America / Columbia Management. Personal Bio A design thinker with a diverse, professional background who enjoys problem solving and a wide variety of challenges. Quickly learns complex subjects, tasks, processes and re- duces them into manageable pieces for users. UX Advocate Promotes UX standards, usability best prac- tices and the benefits of user-centered design to create innovative and intuitive systems in collaborative environments. Advocates for users at all project phases by focusing on the needs, limitations, subject matter knowledge and input of users to vali- date and refine the overall system experience. Balances business requirements (top-down design) vs user needs (bot­tom-up design) to create a holistic system that minimizes the user’s cognitive and memory loads, and increases task and process functionality. UX Methodology Employs a four-phase, iterative methodology (research, architect, design and validate) to create appropriate documentation, UX and visual assets during a system’s design and development cycle. The result of this methodology increases business / product owner buy-in; addresses business goals, use cases and process >> Industry Experience << Banking and financial services Biopharmaceutical and manufacturing Computer telephony, hardware, IT, QA testing and software Conferences and trade shows Education, publishing and training
  • 2.
    >> Selected Roles<< Contact bill@wscd.biz | 781-956-3548 | Salem, Mass. Profile linkedin.com/pub/william-scammell/15/1b5/430 Portfolio slideshare.net/WilliamScammell Page 2 of 2 — Version: 2017-0330 Role UX Design Consultant Company Biogen Idec Location Weston, MA Date Sep. 2016–Dec. 2016 Project Designed a mobile, Web-based portal application for doctors and patients for a specific ailment and its treatment plan. This pilot application handles compliance, delegation, enrollment, patient informa- tion, prescriptions, scheduled testing, site management, etc. Deliverables Research — Conducted user research; facilitated UX sessions; gathered require- ments and collaborated with project own- ers and technical groups to ensure accuracy of documentation. Architect — Worked with the Sr. UX Architect to design use cases (based on personas) to better understand user goals; and synthesized research findings to refine the system architecture. Design — Created a clickable, medium- fidelity prototype that included use case workflows (positive, negative and error states); directed the visual design of high- fidelity mockups by an external design agency; these mockups were later sent to the FDA for approval. Validate — Conducted informal, guerrilla usability testing. Role Visual Designer Company GYK Antler Design Agency Location Manchester, NH Date Aug. 2016–Sep. 2016 Deliverables Created digital assets / advertisements (monitor slides, retargeting ads, rotating headers, sidebar ads, tap ads, etc.) for social media (Facebook, Instagram, Twitter, etc.) for NH State Lottery and Cedar’s Foods. Role UX Designer / Human Factors Company PAREXEL Intl. Location Billerica, MA Date Jan. 2013–Dec. 2015 Projects Created numerous applications to manage complex pharmaceutical trial aspects such as country and site selection, data surveil- lance, protocol deviations, subject partici- pation criteria, logistics, subject participa- tion, trend analysis, data visualizations (e.g., dashboards, SpotFire), etc. Deliverables Research — Partnered with developers and key stakeholders to identify business re- quirements, competitor research, user flows and personas. Architect — Wrote and/or developed user story maps, information design, system architecture and user stories. Design — Conveyed business requirements, user procedures and UX require­ments into UI designs by producing proof-of-concept prototypes, mockups and wireframes. Validate — Collected data on A/B and usability testing. Wrote usability testing scripts. Iterated UX results and recommen- dations accordingly. Role Graphic Designer Company Dolan Company Location Boston, MA Date July 2012–Sep. 2012 Deliverables Created marketing materials such as adver- tisements, Web banners, brochures, direct mail, etc. for professionals in the fields of finance, law and real estate. Role Graphic Designer Company Wellington Management Location Boston, MA Date Jan. 2011–Aug. 2011 Deliverables Created B2B brand pieces for institutional investors, endowments, etc.  Role Graphic Designer / UI Designer Company Bank of America / Merrill Lynch / Columbia Management Location Boston, MA Date July 2006–June 2010 Deliverables Designed B2B, retail, advisor and sales brand pieces primarily for Bank of America, Merrill Lynch and Columbia Management. Created numerous cross-brand pieces for Ameriprise, LPL Financial, Raymond James, Smith Barney, US Trust and Wachovia.  Created UIs for conference materials acces- sible via CD. William Scammell U s e r E x p e r i e n c e D e s i g n e r