This document is a resume for William Scammell, a user experience designer. It summarizes his experience in roles such as UX design, UI design, visual design and documentation for companies in various industries. It lists the design tools he is proficient in using and provides details on selected roles he has held, including UX design consulting for Biogen Idec and PAREXEL International.

1. requirements; provides clear direction to
developers; lowers development costs and
time; improves user adoption; maximizes
user efficiency; reduces user frustration;
and reduces the need for user training.
UX Design Recommended user experience, interface,
data visualization and process enhance-
ments to create Web-based portals and
clinical trial applications for Biogen Idec
and PAREXEL Intl.
UI Design Created UIs for Internet / intranet sites,
courseware applications, customer contact
databases and CD-distributed conference
materials for Bank of America / Columbia
Management, Farvarger Consulting,
AMT Intl., etc.
Visual Design Designed corporate marketing and trade-
show collateral for GYK Antler, Dolan
Company, Wellington Management, Bank
of America / Merrill Lynch / Columbia
Management, Key3Media, etc.
Documentation Wrote and edited technical documentation
(hardware, software and ISO 9000), infor-
mation design, courseware and training
materials for AMT Intl., DEC, Pall Filtron,
Polaroid, etc.
>> Design Tools <<
Acrobat Pro Assemble static wireframes and/or
mockups into clickable walkthroughs.
Axure Create prototypes.
Balsamiq Create prototypes.
Camtasia Edit app demos and usability tests.
Fireworks Design medium-fidelity wireframes.
Illustrator Create high-fidelity wireframes and
skinned mockups. Design visual assets
such as charts, graphs, icons, etc.
InDesign Layout and graphic design, but could be
used for wireframes.
InVision Create prototypes.
Jira Write and track various UX assets within
iterative, Agile environments.
Justinmind Create medium-fidelity, clickable proto-
types / wireframes for application demos
and usability tests.
Morae Recorder Record app demos and usability tests.
Photoshop Create high-fidelity wireframes and
skinned mockups. Design visual assets.
Power Point Create low-fidelity mockups (with the
Power–Mockup 3 add-on), process maps
and user flows. Assemble static wire-
frames and/or mockups into clickable
walkthroughs.
Quark Xpress Layout and graphic design, but could be
used for wireframes.
Sketch Create wireframes and digital assets.
Sketches Iterate design ideas on paper and/or
white boards before wireframes, mock-
ups or prototypes are created.
UXPin Create prototypes.
Word Write technical documents, use cases,
user stories, user personas, usability test
scripts and usability test reports.
Xd Create prototypes.
William Scammell
U s e r E x p e r i e n c e D e s i g n e r
Page 1 of 2 — Version: 2017-0330
Contact bill@wscd.biz | 781-956-3548 | Salem, Mass.
Profile linkedin.com/pub/william-scammell/15/1b5/430
Portfolio slideshare.net/WilliamScammell
>> Career Overview <<
>> Design Awards <<
UX Design Contributed to the UX aspects of PAREX-
EL’s “Country Allocation” application
that won the 2015 Scrip Awards category
for “Best Technological Development
in Clinical Trials”.
Visual Design Part of a 2008 NEDMA-award-winning
design team (3 gold and 2 bronze) for flat
and dimensional advertising materials as
a member of an internal design agency at
Bank of America / Columbia Management.
Personal Bio A design thinker with a diverse, professional
background who enjoys problem solving and
a wide variety of challenges. Quickly learns
complex subjects, tasks, processes and re-
duces them into manageable pieces for users.
UX Advocate Promotes UX standards, usability best prac-
tices and the benefits of user-centered design
to create innovative and intuitive systems in
collaborative environments.
Advocates for users at all project phases by
focusing on the needs, limitations, subject
matter knowledge and input of users to vali-
date and refine the overall system experience.
Balances business requirements (top-down
design) vs user needs (bot­tom-up design)
to create a holistic system that minimizes
the user’s cognitive and memory loads, and
increases task and process functionality.
UX Methodology Employs a four-phase, iterative methodology
(research, architect, design and validate) to
create appropriate documentation, UX and
visual assets during a system’s design and
development cycle.
The result of this methodology increases
business / product owner buy-in; addresses
business goals, use cases and process
>> Industry Experience <<
Banking and financial services
Biopharmaceutical and manufacturing
Computer telephony, hardware, IT,
QA testing and software
Conferences and trade shows
Education, publishing and training

2. >> Selected Roles <<
Contact bill@wscd.biz | 781-956-3548 | Salem, Mass.
Profile linkedin.com/pub/william-scammell/15/1b5/430
Portfolio slideshare.net/WilliamScammell
Page 2 of 2 — Version: 2017-0330
Role UX Design Consultant
Company Biogen Idec
Location Weston, MA
Date Sep. 2016–Dec. 2016
Project Designed a mobile, Web-based portal
application for doctors and patients for
a specific ailment and its treatment plan.
This pilot application handles compliance,
delegation, enrollment, patient informa-
tion, prescriptions, scheduled testing, site
management, etc.
Deliverables Research — Conducted user research;
facilitated UX sessions; gathered require-
ments and collaborated with project own-
ers and technical groups to ensure accuracy
of documentation.
Architect — Worked with the Sr. UX
Architect to design use cases (based on
personas) to better understand user goals;
and synthesized research findings to refine
the system architecture.
Design — Created a clickable, medium-
fidelity prototype that included use case
workflows (positive, negative and error
states); directed the visual design of high-
fidelity mockups by an external design
agency; these mockups were later sent
to the FDA for approval.
Validate — Conducted informal, guerrilla
usability testing.
Role Visual Designer
Company GYK Antler Design Agency
Location Manchester, NH
Date Aug. 2016–Sep. 2016
Deliverables Created digital assets / advertisements
(monitor slides, retargeting ads, rotating
headers, sidebar ads, tap ads, etc.) for social
media (Facebook, Instagram, Twitter, etc.)
for NH State Lottery and Cedar’s Foods.
Role UX Designer / Human Factors
Company PAREXEL Intl.
Location Billerica, MA
Date Jan. 2013–Dec. 2015
Projects Created numerous applications to manage
complex pharmaceutical trial aspects such
as country and site selection, data surveil-
lance, protocol deviations, subject partici-
pation criteria, logistics, subject participa-
tion, trend analysis, data visualizations
(e.g., dashboards, SpotFire), etc.
Deliverables Research — Partnered with developers and
key stakeholders to identify business re-
quirements, competitor research, user flows
and personas.
Architect — Wrote and/or developed user
story maps, information design, system
architecture and user stories.
Design — Conveyed business requirements,
user procedures and UX require­ments into
UI designs by producing proof-of-concept
prototypes, mockups and wireframes.
Validate — Collected data on A/B and
usability testing. Wrote usability testing
scripts. Iterated UX results and recommen-
dations accordingly.
Role Graphic Designer
Company Dolan Company
Location Boston, MA
Date July 2012–Sep. 2012
Deliverables Created marketing materials such as adver-
tisements, Web banners, brochures, direct
mail, etc. for professionals in the fields of
finance, law and real estate.
Role Graphic Designer
Company Wellington Management
Location Boston, MA
Date Jan. 2011–Aug. 2011
Deliverables Created B2B brand pieces for institutional
investors, endowments, etc.
Role Graphic Designer / UI Designer
Company Bank of America / Merrill Lynch /
Columbia Management
Location Boston, MA
Date July 2006–June 2010
Deliverables Designed B2B, retail, advisor and sales
brand pieces primarily for Bank of America,
Merrill Lynch and Columbia Management.
Created numerous cross-brand pieces for
Ameriprise, LPL Financial, Raymond James,
Smith Barney, US Trust and Wachovia.
Created UIs for conference materials acces-
sible via CD.
William Scammell
U s e r E x p e r i e n c e D e s i g n e r