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The joy (and challenges) of working with 200 Designers at the BBC
Leo Marti
leo.marti@me.com
@leooomarti
UX&D
Leading complex UX projects
across platforms and teams
The joy (and challenges) of working with 200 Designers at the BBC
Leo Marti
leo.marti@me.com
@leooomarti
UX&D
Leading complex UX projects
across platforms and teams
Have Fun!
5
UX&D
Influence Effectively
4
UX&D
•Communication is key.
•Good ideas are not enough.
•People need to understand you and feel interested
•4 tips
1. Tell stories to grab people’s attention
2. Build trust
3. Collaborate
4. Adapt your style
5. Influence Effectively
UX&D
Tell stories…
UX&D
Use Design at a
Strategic Level3
UNDERSTANDING
DISCOVERY
DELIVERY
Proposal for a one year cross platform vision
Green light from all platforms and IBL to proceed based on the
vision proposal by 10 August
Increase time spent by 5% on web (as measured by A/B tests)
Agree 10 prioritised epics for the three platforms and IBL for next
quarter
Showcase full series and make them easy
to watch, to keep users coming back
Triple track agile
Continuous research
Experience map
Opportunity tree
OKR
3Use Design at a Strategic Level
Collaborate xDiscipline
2 from day one
From day one
Cross-discipline
Cross-platform
2Collaborate
27UX - Product - BA - Project - Architect -
Dev - Editorial - Marketing
Design the Decision
Making Process1
Know they can watch full series in iPlayer
Feel inspired to watch
Can easily navigate through and play the right episode
Are encouraged to come back later to watch more
HMW redesign full series
so that users:
HMW promote and navigate full series?
HMW balance full series with catch up? 
HMW get better data?
HMW align cross-platform user journeys? 
Browse programmes
Choose programme
Select episode
Play
Onward journey
Select episode
HMW improve the way users navigate full series?
Use Design at a
Strategic Level3 Set a lean vision
Make everyone feel involved
Set up easy communication channels
Set clear roles & responsibilities
Break up the decision
1Design the Decision Making Process
5 Principles for Leading Complex Projects
Have Fun!
Influence Effectively
Use Design at a Strategic Level
Collaborate xDisciplines from Day One
Design the Decision Making Process
“A leader is best when people barely
know he exists. When his work is
done, his aim fulfilled, they will say:
we did it ourselves”
– Lao Tzu
Thank you!
Leo Marti
leo.marti@me.com
@leooomarti

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