Leo Marti leads complex UX projects across platforms and teams at the BBC, which involves working with 200 designers. He discusses six principles for leading such complex projects: having fun, influencing effectively through storytelling and collaboration, designing decision making processes, helping teams work efficiently, using design strategically, and collaborating across disciplines from the beginning. The document provides tips and examples for each principle, such as setting up a design system and using agile, continuous research methods.

1. The joy (and challenges) of working with 200 Designers at the BBC
Leo Marti
leo.marti@me.com
@leooomarti
UX&D
Leading complex UX projects
across platforms and teams

3. The joy (and challenges) of working with 200 Designers at the BBC
Leo Marti
leo.marti@me.com
@leooomarti
UX&D
Leading complex UX projects
across platforms and teams

4. Have Fun!6

8. UX&D

11. Influence Effectively5

12. UX&D
•Communication is key.
•Good ideas are not enough.
•People need to understand you and feel interested
•4 tips
1. Tell stories to grab people’s attention
2. Build trust
3. Collaborate
4. Adapt your style
5. Influence Effectively

13. UX&D
Tell stories…

14. UX&D

20. Help your Team
be Efficient4

24. Set a Design System…

28. Use Design at a
Strategic Level3

29. UNDERSTANDING
DISCOVERY
DELIVERY

36. Proposal for a one year cross platform vision
Green light from all platforms and IBL to proceed based on the
vision proposal by 10 August
Increase time spent by 5% on web (as measured by A/B tests)
Agree 10 prioritised epics for the three platforms and IBL for next
quarter
Showcase full series and make them easy
to watch, to keep users coming back

38. Triple trach agile
Continuous research
Experience map
Opportunity tree
OKR
Use Design at a Strategic Level

39. 10 min
🍺

44. Help your Team
be Efficient4

45. 27UX - Product - BA - Project - Architect -
Dev - Editorial - Marketing

46. Influence Effectively5

47. Know they can watch full series in iPlayer
Feel inspired to watch
Can easily navigate through and play the right episode
Are encouraged to come back later to watch more
HMW redesign full series
so that users:

48. Design the Decision
Making2

53. Collaborate xDisciplines
1 from day one

55. HMW promote and navigate full series?
HMW balance full series with catch up?
HMW get better data?
HMW align cross-platform user journeys?

60. Use Design at a
Strategic Level3

62. 6 Principles for Leading Complex Projects
Have Fun!
Influence Effectively
Design the Decision Making
Help your Team be Efficient
Use Design at a Strategic Level
Collaborate xDisciplines from Day One

64. “A leader is best when people barely
know he exists. When his work is
done, his aim fulfilled, they will say:
we did it ourselves”
– Lao Tzu

65. Thank you!
Leo Marti
leo.marti@me.com
@leooomarti