The document discusses publishing for screens and redesigning National Geographic's digital platform. It addresses challenges in the industry like skeuomorphism and the need to move from print-focused curation to moment-driven news customized for screens. The document lists some design solutions NatGeo implemented, such as cinematic images, inline galleries, pinned features, and fixed ads to improve the user experience and increase engagement on mobile and desktop.

1. hello!
I’m Alessandra Villaamil

4. publishing for the screen

5. 1. NatGeo redesign

6. 2. Industry challenges
1. NatGeo redesign

7. 3. Design solutions
2. Industry challenges
1. NatGeo redesign

9. can’t tap this
can’t read this

15. list content
cinematic images
related content
inline galleries

17. most popular
pinned feature
collection
fixed ads
videos

38. the fold

40. page one value

41. skeuomorphism |ˌskyo͞oəˈmôrˌfizəm|

42. skeuomorphism |ˌskyo͞oəˈmôrˌfizəm|
an element of a graphical user interface that mimics a
physical object.

46. print digital

50. topical curation

52. genres

54. moment-driven news

66. publishing for the screen
Alessandra Villaamil