This document discusses the Woodward-Fieser rules for predicting UV-Vis absorption maxima (λmax values) of α,β unsaturated carbonyl compounds. The basic λmax values are 215 nm for acyclic and six-membered cyclic ketones, and 202 nm for five-membered cyclic ketones. Increments are given for substituents on the α,β unsaturated carbonyl system, such as alkyl groups, hydroxyl groups, exocyclic and extended conjugated double bonds, and homoannular dienes. Examples are given to demonstrate how to use the increments to calculate λmax values.