Identifying your target account for planning a strategic marketing approach would not be enough. If your aim is faster and smoother enterprise deal closures then you should also build your set of Ideal Customer Profile (ICP).

1. Identifying your target account for planning a strategic marketing approach would not be
enough. If your aimis faster and smoother enterprise deal closures then you should also
build your set of Ideal Customer Profile (ICP). What is it? Well, hypothetically it would give
you a categorical description of the most effective prospect from whom you can gain
immensely and experience enhanced business at scale. Through Ideal Customer Profiling,
you'll also get exposed to long-term business benefits.
Some of The Other Reasons for Which ICP is So Valuable –
ü If account identification gives you a clear view of the prospects that you should be
targeting, ICP gives you the high-value prospect list from whom you can benefit with
a wider range of opportunities
ü Other than keeping your sales and marketing team aligned, a properly created ICP
also gives you a clear vision of appointing the right resource to keep your valued
prospect connected while making them a part of your community.
ü You’ll get the easiest and fastest path to convey how your offerings can solve their
challenges and requirements in the most time and cost-efficient manner, even in the
future. There would be obvious revenue benefits, a higher opportunity for successful
sales cycle, customer retention, etc. ICP also gives you the right set of prospect info
that widens your path to win.

2. How Can You Get the Most Relevant ICP as Per Your Business Requirement?
ü Start with data that would be created and customized by sales intelligence experts
and only for you. This will give you an opportunity to make a quicker decision and
implement the most appropriate marketing strategy compared to your industry
peers.
ü Make sure that such data are capable of providing you these features of your most
valued accounts: employee strength, departmental data, location, the job role of
decision-makers, customer base, their targeted geography, etc.
ü Get hold of contextual data that appends new information while removing the
inaccurate ones. This will empower you to leverage the most effective and
actionable sales intelligence data. You can embellish these further depending upon
your then targeted industry and activities.
To be precise, ICP helps you to focus on your most valuable prospects with the greater
possibilities of deal closures. CLICK HERE to get a wider view of this with BizKonnect.