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Sirius Decisions 2015 Case Study With SalesLoft & Terminus

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Kyle Porter, CEO of SalesLoft, joined Sangram Vajre, CMO of Terminus at the SiriusDecisions Summit 2015 to share a case study of how his company uses account-based marketing (ABM) at scale across a variety of use cases.

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Sirius Decisions 2015 Case Study With SalesLoft & Terminus

  1. 1. t 5 Ways How Account-Based Advertising Automation Helped SalesLoft Grow 2000% in 2014 Kyle Porter, CEO, SalesLoft Sangram Vajre, CMO, Terminus
  2. 2. t Sangram Vajre, Co-Founder and CMO @sangramvajre
  3. 3. t • Co-founded by David Cummings (founder of Pardot) • Headquartered at the Atlanta Tech Village • Customers from SMB to Fortune 500 Eric Spett CEO Sangram Vajre CMO Eric Vass CTO David Cummings Chairman Leadership Team Company Background
  4. 4. t Account-Based Marketing At Scale What Does Terminus Do?
  5. 5. Turning Modern Marketers Into Customers
  6. 6. Kyle Porter, CEO @kyleporter
  7. 7. • Founded SalesLoft in 2011 • Over 200 sales & marketing articles • Grew from 5 employees to 60+ in <18 months
  8. 8. • Application of record for sales development • Grew Revenue 2000% in 2014 • Over 1400 clients, 30,000+ users • Help customers set more qualified appointments
  9. 9. 5 Simple & Immediate Applications of Account-Based Marketing
  10. 10. A new way of advertising…
  11. 11. 1. Pre-Show Marketing to Attendees
  12. 12. 2. Run Ads with Outbound Prospecting
  13. 13. 3. Run Ads to Open Ops
  14. 14. 4. Partner Advertising
  15. 15. 5. Client Retention
  16. 16. Evaluating Results
  17. 17. 1. Pre-show Marketing 2. Outbound Prospecting 3. Open Opportunities 4. Partner Advertising 5. Client Retention and Delight
  18. 18. 2000% Increase In Growth For 2014

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