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Eileen Culleton
Founder & CEO
Emergency 2.0 Wiki
Utilising social media to build
resilience to emergencies
Utilising social media to build
resilience to emergencies
Using social media to help your agency, employees and
customers better prepare for, respond to and recover
from emergencies
Empowering employees with the knowledge of how to
use social media in emergencies
Using social media channels for emergency
communication, monitoring and business continuity
Identifying emergency apps, maps, tools, tips and
guidelines
The Wiki
A new free global resource for using social media and
new technologies in emergencies and for sharing
knowledge
An initiative of Government 2.0 QLD community of
practice, Brisbane, Australia
Wiki launched and became a not for profit company run
by volunteers in Dec 2011
Vision
To help build resilient communities, empowered with
the knowledge to use social media in emergency
communications.
Emergency agencies
Government agencies and schools
Community agencies and non profits
Business, Media
The Public
Goals
To provide a free global resource for using social media
and new technologies in emergencies
To provide guidelines on how to utilise social media in
all phases of emergency management
To facilitate collaboration, knowledge sharing and
crowdsourcing across the emergency, government,
community, NGO, education, health, business, ICT
sectors and media sectors
To share news on the latest developments in
emergency 2.0 communications
social media &
mobile devices
+
real-time localised
information
+
community
participation
=
lives saved
Who are We?
Professionals and organisations from all industry sectors
across the globe, committed to helping create
Emergency 2.0 Ready Communities
Where are We?
The Wiki
www.emergency20wiki.org/wiki
Scenario...
Business Continuity
Incident Response Checklist
Evacuation Procedures
Go Pack
Roles and Responsibilities
Contact List/Call trees
Event log
Crisis Communications Plan
Key documents
Employees
#Hashtags
on Twitter
Employees
Real time
maps
Employees
Use an
enterprise
social
network eg
Monitoring
#hashtags
realtime maps
Remote workforce
Skype
Stakeholders
@mentions
Empowering employees
Intranet
Induction
Emergency Drills
Awareness Campaigns
eg to coincide with
Storm Season
Empowering employees
Identify
hazards
Empowering employees
‘How to’
resources
Empowering employees
Emergency
Apps
Empowering employees
Share
emergency
information
to help
others
Empowering employees
Ask for
assistance /
help others
Empowering employees
Social Media
Tips eg
#Hashtags on
Twitter
Emergency Communication
State monitoring hours
Link to Terms & Conditions
State whether you will reply to
individual messages.
List popular #hashtags
Post details of your other social
media
Emergency Communication
Use as a hub for information and
updates
Link to Emergency agencies via
‘Likes’
Use the notes page
Add your FAQs
Use for live broadcasting
Emergency Communication
Use as a one stop shop for
information and updates
Your organisation’s Twitter
Feed from emergency
agencies
Forms to collect information
Maps
Photos and videos
Integrated
websites
Monitoring the emergency
#hashtags
realtime maps
Mobile apps
Monitoring messages
to/about you
@mentions
Business Continuity
31
Risk Management
Business Impact Analysis
Incident Response Plan
Recovery Plan
Exercises
Staff Induction
Intranet
Audits
Creating a remote workforce
Use an
enterprise
social
network eg
Key Tips
Activate groups of key staff that need to collaborate
Undertake 'roll calls' to enable staff to check in
Post important links, photos and videos
Integrate important Twitter updates by using #yam
Use as email when networks are down
Key Tools
Use for virtual meetings eg with
staff who are isolated
Key stakeholders such as other
agencies, suppliers
Can collaborate online, send
each other images from the
emergency location,
send/share links, email etc
Skype
Key Tools
Use to collaborate virtually in real
time on documents
Word documents
Spreadsheets
Forms
How do we find resources?
Directory
Apps
Maps
Videos
Tools
Tips
Guidelines
Library
@emergency20wiki
Find us
Wiki:
http://emergency20wiki.org/wiki
Blog:
http://emergency20wiki.org/
LinkedIn:
Emergency 2.0 Wiki
Twitter:
@emergency20wiki
Need help?
Contact Us:
CEO & Founder: Eileenculleton@gmail.com
Consulting advisory services
Education & training workshops
(including in-house)
Thank you!
Questions?
References
http://emergency20wiki.org/wiki/index.php/Main_Page
Photo slide 4 via Flicker Kingbob.net
http://www.flickr.com/photos/kingbob86/5342341008/sizes/l/in/photostream/
http://www.google.org/crisisresponse/resources.html
All logos and brand references are copyright of their respective owners

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Utilising Social Media to Build Resilience to Emergencies