Presented to Gov 2.0 Conference 2012 24 October 2012, National Convention Centre, Canberra, Australia Speaker: Eileen Culleton, Founder & CEO Emergency .20 Wiki (Voluntary) This presentation outlines how government agencies can utilise social media to build resilience to emergencies. Topics included: • Using social media to help your agency, employees and customers better prepare for, respond to and recover from emergencies • Empowering employees with the knowledge of how to use social media in emergencies • Using social media channels for emergency communication, monitoring and business continuity • Identifying emergency apps, maps, tools, tips and guidelines

1. Eileen Culleton
Founder & CEO
Emergency 2.0 Wiki
Utilising social media to build
resilience to emergencies

2. Utilising social media to build
resilience to emergencies
Using social media to help your agency, employees and
customers better prepare for, respond to and recover
from emergencies
Empowering employees with the knowledge of how to
use social media in emergencies
Using social media channels for emergency
communication, monitoring and business continuity
Identifying emergency apps, maps, tools, tips and
guidelines

3. The Wiki
A new free global resource for using social media and
new technologies in emergencies and for sharing
knowledge
An initiative of Government 2.0 QLD community of
practice, Brisbane, Australia
Wiki launched and became a not for profit company run
by volunteers in Dec 2011

5. Vision
To help build resilient communities, empowered with
the knowledge to use social media in emergency
communications.
Emergency agencies
Government agencies and schools
Community agencies and non profits
Business, Media
The Public

6. Goals
To provide a free global resource for using social media
and new technologies in emergencies
To provide guidelines on how to utilise social media in
all phases of emergency management
To facilitate collaboration, knowledge sharing and
crowdsourcing across the emergency, government,
community, NGO, education, health, business, ICT
sectors and media sectors
To share news on the latest developments in
emergency 2.0 communications

7. social media &
mobile devices
+
real-time localised
information
+
community
participation
=
lives saved

8. Who are We?
Professionals and organisations from all industry sectors
across the globe, committed to helping create
Emergency 2.0 Ready Communities

9. Where are We?

10. The Wiki
www.emergency20wiki.org/wiki

11. Scenario...

12. Business Continuity
Incident Response Checklist
Evacuation Procedures
Go Pack
Roles and Responsibilities
Contact List/Call trees
Event log
Crisis Communications Plan
Key documents

13. Employees
#Hashtags
on Twitter

14. Employees
Real time
maps

15. Employees
Use an
enterprise
social
network eg

16. Monitoring
#hashtags
realtime maps

17. Remote workforce
Skype

18. Stakeholders
@mentions

19. Empowering employees
Intranet
Induction
Emergency Drills
Awareness Campaigns
eg to coincide with
Storm Season

20. Empowering employees
Identify
hazards

21. Empowering employees
‘How to’
resources

22. Empowering employees
Emergency
Apps

23. Empowering employees
Share
emergency
information
to help
others

24. Empowering employees
Ask for
assistance /
help others

25. Empowering employees
Social Media
Tips eg
#Hashtags on
Twitter

26. Emergency Communication
State monitoring hours
Link to Terms & Conditions
State whether you will reply to
individual messages.
List popular #hashtags
Post details of your other social
media

27. Emergency Communication
Use as a hub for information and
updates
Link to Emergency agencies via
‘Likes’
Use the notes page
Add your FAQs
Use for live broadcasting

28. Emergency Communication
Use as a one stop shop for
information and updates
Your organisation’s Twitter
Feed from emergency
agencies
Forms to collect information
Maps
Photos and videos
Integrated
websites

29. Monitoring the emergency
#hashtags
realtime maps
Mobile apps

30. Monitoring messages
to/about you
@mentions

31. Business Continuity
31
Risk Management
Business Impact Analysis
Incident Response Plan
Recovery Plan
Exercises
Staff Induction
Intranet
Audits

32. Creating a remote workforce
Use an
enterprise
social
network eg

33. Key Tips
Activate groups of key staff that need to collaborate
Undertake 'roll calls' to enable staff to check in
Post important links, photos and videos
Integrate important Twitter updates by using #yam
Use as email when networks are down

34. Key Tools
Use for virtual meetings eg with
staff who are isolated
Key stakeholders such as other
agencies, suppliers
Can collaborate online, send
each other images from the
emergency location,
send/share links, email etc
Skype

35. Key Tools
Use to collaborate virtually in real
time on documents
Word documents
Spreadsheets
Forms

36. How do we find resources?
Directory
Apps
Maps
Videos
Tools
Tips
Guidelines
Library

37. @emergency20wiki

39. Find us
Wiki:
http://emergency20wiki.org/wiki
Blog:
http://emergency20wiki.org/
LinkedIn:
Emergency 2.0 Wiki
Twitter:
@emergency20wiki

40. Need help?
Contact Us:
CEO & Founder: Eileenculleton@gmail.com
Consulting advisory services
Education & training workshops
(including in-house)

41. Thank you!
Questions?

42. References
http://emergency20wiki.org/wiki/index.php/Main_Page
Photo slide 4 via Flicker Kingbob.net
http://www.flickr.com/photos/kingbob86/5342341008/sizes/l/in/photostream/
http://www.google.org/crisisresponse/resources.html
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