In this session, I illustrate how social collaboration provides context and metadata to content, which can then be used to more accurately update and improve metadata optimization, improving the oevrall search experience in SharePoint and other collaboration platforms.

3. Christian Buckley,
Director of Product Evangelism at Axceler
• Microsoft MVP for SharePoint Server
• Prior to Axceler, worked for Microsoft, part of the Microsoft
Managed Services team (now Office365-Dedicated) and worked
as a consultant in the areas of software, supply chain, grid
technology, and collaboration
• Co-founded and sold a software company to Rational Software.
At E2open, helped design, build, and deploy a SharePoint-like
collaboration platform (Collaboration Manager), onboarding
numerous high-tech manufacturing companies, including
Hitachi, Matsushita, Cisco, and Seagate
• Co-authored ‘Microsoft SharePoint 2010: Creating and
Implementing Real-World Projects’ link (MS Press, March 2012)
and 3 books on software configuration management.
• Twitter: @buckleyplanet Blog: buckleyplanet.com Email: cbuck@axceler.com

4. Just released from Microsoft Press
Order your copy at http://oreil.ly/qC4loT
Tackle 10 common business problems with proven
SharePoint solutions
• Set up a help desk solution to track service requests
• Build a modest project management system
• Design a scheduling system to manage resources
• Create a site to support geographically dispersed teams
• Implement a course registration system
• Build a learning center with training classes and
resources
• Design a team blog platform to review content
• Create a process to coordinate RFP responses
• Set up a FAQ system to help users find answers quickly
• Implement a cost-effective contact management system

5. Improving Collaboration since 2007
Mission: To enable enterprises to simplify, optimize, and
secure their collaborative platforms
Delivered award-winning administration and migration
software since 1994, for SharePoint since 2007
Over 2,000 global customers
Dramatically improve the management
of SharePoint
Innovative products that improve security, scalability,
reliability, “deployability”
Making IT more effective and efficient and lower the total
cost of ownership
Focus on solving specific SharePoint
problems (Administration & Migration)
Coach enterprises on SharePoint best practices
Give administrators the most innovative tools available
Anticipate customers’ needs
Deliver best of breed offerings
Stay in lock step with SharePoint development and market trends

10. Social

11. Search

12. integrated seamless
ensuring productivity when moving between
workstreams
improving end user productivity
social experiences

16. "The first rule of any technology used in
a business is that automation applied to
an efficient operation will magnify the
efficiency. The second is that
automation applied to an
inefficient operation will
magnify the inefficiency."
~ Bill Gates

19. “Social is just another layer
of the search experience.”

20. Email Cell Twitter Blog
cbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net

21. Email Cell Twitter Blog
cbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net

22. Users
My Site
Corporate Departments Teams
Empowerment

24. Email Cell Twitter Blog
cbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net

25. Email Cell Twitter Blog
cbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net

26. Email Cell Twitter Blog
cbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net

27. • Book title • Name • Device ID
• Author • Account Number • Email
• ISBN • Credit Card • Software version
• Publisher • Social Security #
• Billing Address

28. Email Cell Twitter Blog
cbuck@echotechnology.com 425.246.2823 @buckleyplanet http://buckleyplanet.net

29. • Name
• Account Number
• Mileage to date
• Home town
• Travel dates
• City visiting
• Flight number
• GPS position
• Friend’s Name
• City visiting
• GPS position
• Distance to friend
• Avoidance Flag = Yes

30. Expanding your Taxonomy

33. people applying their own tags
the tags that make sense
becomes more and more appropriate for the audience
any value

35. Taxonomy Folksonomy
• Paper • Paper
• Airplane • Flight
• White • Airplane
• Toy • Design
• White
• Toy
• Origami
• Technique
• Distance

36. taxonomy
folksonomy
Opportunity to improve global search

43. How does all of this help you
optimize your metadata?

50. @JussiMori
Perceived
usefulness
External Personal Intention Actual
variables attitude to use system use
Simple
To use
The Gamification influence point!
Source:

51. Track and reward user behavior:
• Document Management (Creating
and Contributing)
• Creating, editing, or contributing
to a wiki page
• Starting or participating in a
discussion thread
For SharePoint • Posting a comment on content
(docs, wikis, blogs, discussion threads)
URL: http://bit.ly/XB9nqx • Viewing pages
• Rating content
• Voting on content
• Tagging content
• Employee collaboration
@JussiMori

55. Christian Buckley
cbuck@axceler.com
+1 425-246-2823
@buckleyPLANET
www.buckleyPLANET.com
and http://info.axceler.com
Order your copy at http://oreil.ly/qC4loT
Additional Resources
On The Importance of Metadata, Craig Mullins http://bit.ly/cOWp2F
Enabling Social Media through Metadata http://slidesha.re/gdjoaz
Managed Metadata in SharePoint 2010, Scott Singleton http://slidesha.re/hNPeAQ
The Battle for Metadata in SharePoint 2010, Michal Pisarek http://bit.ly/g7vFWN
5 Steps of a Successful SharePoint Site Transformation http://bit.ly/eB6qbN
Creating Passionate Users, Kathy Sierra http://headrush.typepad.com/