Whether poor privacy practices in your industry are perceived as a weakness, or third party privacy advocates are perceived as a threat, privacy can be an opportunity rather than a liability. Reputation and brand protection have been identified as two of the biggest drivers behind increased IT spending to address security threats. Being a privacy champion enhances your brand and helps differentiate you from competitors. Learn why current practices do not depict companies as defenders of privacy and the keys to positioning your brand to benefit from the growing awareness of privacy concerns.