The document provides guidance on using a message triangle to effectively communicate key points to an audience. The message triangle involves identifying 3 broad key messages to focus on and supporting each message with proof points such as facts, examples, and quotes. Using a message triangle framework ensures the main messages are clear and the audience's understanding is reinforced.

1. Topic: ________________________________________________________________
Objective: ____________________________________________________________
Audience: ____________________________________________________________
How to Use Your Message Triangle
• As a tool to help you speak to your audience effectively.
• Based on the principle that it is easier to visualize an image than to memorize
a lot of words.
• The triangle offers focus and a shelter for your thinking. With open and
receptive audiences, it ensures you communicate the key messages. With
unfriendly or skeptical audiences, it ensures you maintain control of the
agenda for the meeting.
• Each side of the triangle represents a broad key message. Generally, each of
the three broad messages is equally important.
• Each broad message should be supported by proof points such as specific
facts, examples, meaningful statistics, analogies, metaphors and similes; the
“Three Cs” (colorful words, clichés, contemporary references); one-liners,
personal experience; quotes from experts — or from your opposition.
Broad message➔ #1 #2 #3
Supporting facts • • •
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© 1992 Marketing Partners, Inc.