Using Love Language to improve content & local SEO.

1. Using Love
Language to improve
content & local SEO.
@Tanesha_Marie
Tanesha Austen
Armchair Marketing

2. NUMBER OF MINUTES I WANTED TO TALK
ABOUT IMPROVING CONTENT.

3. I AIN’T GOING DOWN TODAY…
So you got 20 (ish)

4. THIS IS NOT
MARKETING
FOR GEEKS.
No CPC’s, ROI’s, No Nerdy SEO Speak.
Could be shite advice.

5. A FEW
THINGS
THAT I FIND
KINDA COOL.
(& some tips on local Content & SEO).

7. Number of people
I actually thought
would show up.
SO WE NEED SOME
HOUSE RULES.

8. HOUSE RULES.
👉 NO WHOOPING.
(I MIGHT LOSE TRACK)
👉 NO DANCING.
(YET)
👉 NO EYE ROLLING.
(I’M ONLY SHARING IDEAS)

9. WE’RE ALL
OUT OF JOBS.
(Apparently)
AI is the footure…

10. IS THIS
YOU?

12. I asked
ChatGPT if our
jobs were
going to be
safe & it said
we’re all fine.
Fine.

13. Will I lose my job because of Chat GPT?
As an AI language model, Chat GPT is designed to assist
human work, not replace it. There will always be a need for
human skills, creativity, and expertise. Therefore, it's unlikely
that you will lose your job solely because of Chat GPT.

14. Aug 2021.
25,000,000,000
Definitely Shite.

15. If ChatGPT
indexed.
25,000,000,000
pages, that’s a
lot of shite.

16. When people who
already can’t create
good content use
shite, plagiarized
content, that’s more
shite, faster.

17. SAME STORY; REHASHED.
“Organize the world's information and make it
universally accessible & useful.”

18. How might Chat GPT introduce advertising to the platform?
As an AI language model, Chat GPT may introduce
advertising to the platform in several ways:
Sponsored content: Chat GPT could allow brands to
sponsor content & responses to user queries. The
sponsored content would be clearly marked as such, to
avoid any confusion.
In-chat ads: For example, if a user is discussing travel
plans, Chat GPT could show ads for hotels or airlines.
Chat GPT could also use the vast amounts of data it
collects to deliver personalized ads to users.

19. SERPs
(Sounds like slurps) or a disease you really don’t want.
Recognise that?

20. ChatTGPTERPs
Sounds like a default router naming for your wifi box.

21. BERPs
(If it ends up in Bing.)

22. Google makes
approximately
$100,000,000*
a day from SERPS.
*Basically a Jillion Pounds

23. $96 BILLION IN
CASH RESERVES*.
FROM SERPS
*Like if you have a few quid left at the end of the month before pay day, except it’s $96B.

25. Most websites
don’t match
what people
need.
Good news.

26. SO GOOGLE USES
SERPS TO SUPPORT
BY ANSWERING
QUESTIONS OR
SOLVING
PROBLEMS.
No need for users to bother with these, if the first result takes them to all the info.

27. None of these
advert
destination
pages matched
Google’s ‘People
also ask’
knowledge.
That can’t be good
for CONVERSIONS.

28. This social
content
doesn’t match
the buyer
challenges.
That can’t be good
for your points.

29. Probably
shite advice. 1
Because I’m confident you’ve already done this.

30. It isn’t profound.

31. It isn’t new.

32. It isn’t
Rocket science.

33. 󰳐
Answer questions &
solve problems to
prevent customer
friction points & exits.

34. Probably
shite advice. 2
Because I’m confident you’ve already done this.

35. Be very specific about your
product detail, your locations
& how to contact you.
As a minimum. Because many aren’t, seriously.

36. Probably
shite advice. 3
Because I’m confident you’ve already done this.

37. >LISTEN
TO TODAY’S
GMB, REVIEWS,
TECHNICAL SEO
& PLATFORM SETTINGS
SPEAKERS.

39. No platform needs more shite
with different variations of
the words “My Product in
Brighton near me” - You
won’t win the ranking race
from words alone.
*your settings are very important.

40. GOOGLE KNOWS
YOUR SHOE SIZE.
FOR THE FOOT FETISHERS
(YOU KNOW WHO YOU ARE)

41. 👉 Google maps knows where you live.
👉 Where you work.
👉 Where you’ve traveled (& when).
👉 Every website you’ve ever been on.
👉 What website you might need.
A little creepy, but useful figuring out
how much the profile matches your
website settings when it matters.
GOOGLE KNOWS.

42. GOOGLE
& Me.
True love.

44. Apps data: Google Calendar, Google
Docs, Google Drive, Gmail.
Text messages on your Google Android
mobile device or tablet.
Google Home and Google Nest home
automation products.

45. THAT’S
COOL AF.

46. Definitely Good advice.

47. Assuming you’ve
mastered 1, 2 & 3 -
Now we can create
content that serves
people.
And that’s where the magic can begin.
��

48. The average buyer
is overwhelmed.

49. And that’s where
love language
comes in.

50. 5 Love Languages - Gary Chapman. Take the quiz!
LANGUAGE TYPE HOW TO COMMUNICATE CONTENT EXPERIENCE IDEAS
Words of
Affirmation.
Encourage, affirm,
appreciate, empathize,
listen actively.
Content that encourages
confidence & covers
safety / experience.
Send nice, unexpected
notes (or text, or cards).
Encourage genuinely and
often.
Quality Time.
Uninterrupted and
focussed conversations,
one on one time is critical.
Clarity over appointment
experience, or what to
expect when visiting.
Create special moments
together, arrange things
to do together.
Acts of Service
Use action phrases like,
“I’ll help” & “Together”,
they want to know you’re
with them, partnered with
them.
Videos that showcase the
people behind your
business & their appetite
for helping.
Go out of your way to help
them alleviate their
workload & to do lists.
Receiving gifts
Thoughtfulness, make
them a priority,
demonstrate it.
Content that shows the
experience, or loyalty
incentives.
Thoughtful gifts &
gestures, express
gratitude often.
��
⏰
��
��
@Tanesha_Marie

51. Grow local business, grow
popularity, grow ranking.
👉 Reviews (Google, FB, etc).
👉 Social shares (leads to social popularity signals for search algos’)
👉 Word of mouth (leads to organic search popularity recognition).
👉 Local partnerships & collaborations.
👉 Links from highly relevant local businesses / authorities.
ASK.

52. THE END
NO WHOOPING,
BUT FREE BEER ACCEPTED.
@Tanesha_Marie
I NEED
FRIENDS