Effective B2B thought leadership

Effective B2B
thought leadership

© 2010 Matizmo Ltd.

Introduction
A thought leader is an individual who is recognised for their
insight and innovative ideas in a particular ﬁeld or niche.


Introduction
A thought leader is an individual who is recognised for their
insight and innovative ideas in a particular field or niche.

More than this, they can command and
communicate these ideas effectively to a
wide audience and lead their field or niche to
the implementation and application of these ideas.


Introduction
From a B2B point of view, positioning yourself as a
thought leader and demonstrating your grasp on
your particular discipline can be a great way to generate
demand for your products or services.


Introduction
If someone sees you as “the go
to person” for widgets, social
media or syndication then they
are more likely to come to you
and your organisation to help
them with implementation.


Introduction
If someone sees you as “the go With incoming business
to person” for widgets, social at stake, how best can
media or syndication then they you brand yourself as a
are more likely to come to you B2B thought leader?
and your organisation to help
them with implementation.


1. LinkedIn
As the business orientated
social network, LinkedIn
provides a great platform for
you to build your
network
and position yourself as
a thought leader.


1. LinkedIn
As the business orientated Either by joining a group or
social network, LinkedIn better still by starting and
provides a great platform for running a group yourself, you
network can demonstrate on a
you to build your
and position yourself as regular basis the insight
a thought leader. and knowledge you have
in your niche.

1. LinkedIn
Do this is sparingly. No-one
likes a smart arse
commenting on everything and anything.


1. LinkedIn
Do this is sparingly. No-one
likes a smart arse
commenting on everything and anything.

You can try to ﬁnd obtuse and thought provoking things to posts
– but relying too heavily on what other people are saying about
your industry will not build your reputation as a thought leader.


1. LinkedIn
If there is a particular challenge
to your industry as a whole is
there a way you can eﬀectively
argue a solution from a point of
view as yet unexplored?


1. LinkedIn
If there is a particular challenge Can you demonstrate how
to your industry as a whole is you and your company
there a way you can eﬀectively did something innovative
argue a solution from a point of that set you apart from
view as yet unexplored? your competitors?


1. LinkedIn
If there is a particular challenge Can you demonstrate how
to your industry as a whole is you and your company
there a way you can eﬀectively did something innovative
argue a solution from a point of that set you apart from
view as yet unexplored? your competitors?

Use LinkedIn to tell people about it.


2. Content
Marketing
This is one of the best tools available to position
yourself as a thought leader.


2. Content
Marketing

Content marketing is about
writing and distributing free
content to other professionals
via means such as blogs, white
papers, articles etc.


2. Content
Marketing

Content marketing is about While the underlying strategy to
writing and distributing free this approach is to generate
content to other professionals demand and encourage
via means such as blogs, white companies to work with you, it is
papers, articles etc. not done solely for this reason.


2. Content
Marketing
If you are trying to build your reputation as a thought
leader then content
marketing is a great
way to visibly demonstrate the insight
and innovative approach you have.


3. Events and Speaking
engagements
Eﬀectively, if you are trying to position yourself as a
thought leader, you need have something to say.


engagements
Eﬀectively, if you are trying to position yourself as a
thought leader, you need have something to say.

The best way to get people to hear it, and engage further with you,
is by standing on a stage a presenting your ideas.


engagements
Getting these types
of engagements is
not as diﬃcult as it
may at ﬁrst seem.


engagements
Getting these types There are plenty of niche
of engagements is conferences, events and open
not as difficult as it floors you can find via LinkedIn
may at first seem.
and another social media, Meetup.


engagements
Getting these types There are plenty of niche
of engagements is conferences, events and open
not as difficult as it floors you can find via LinkedIn
may at first seem.
and another social media, Meetup.

These will give you the initial platform to push yourself
and your most importantly your ideas forward.


Summary
Eﬀective thought leadership is
about;
Conveying good, well
thought through ideas
to a receptive audience.


Summary
Eﬀective thought leadership is To get an audience you
about; have to;
Conveying good, well Demonstrate your
thought through ideas ability and worth via
to a receptive audience. the above means.


Summary
Becoming a thought leader is not something that
happens overnight.


Summary
happens overnight.
Nor is it a challenge that everyone can rise to.


Summary
happens overnight.
Nor is it a challenge that everyone can rise to.
It is a slow process that if done properly can reap rewards for
you on a personal level as well as put money on your
company’s bottom line.


Matizmo Ltd
Call: +44 (0) 1285 643180
Visit: www.matizmo.co.uk
Email: info@matizmo.co.uk

6–8 Dyer Street
Cirencester
Gloucestershire
GL7 2PF

Effective B2B thought leadership

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