SlideShare a Scribd company logo
Using Your Digital Screen to
Increase Sales: POC / POS
1
Presented by:
Philip M. Cohen
Chairman/CEO
2
Proven to Increase Sales
Digital Screens are
0%
20%
40%
60%
80%
2010 Arbitron Study
% of Consumers Polled
Customer
Survey
70%
Noticed
Digital
Screen
47%
Recalled
Seeing
the Ad
55%
Recalled Ad
Specific
Message
3
are Engaging
Digital Screens 60% of buying decisions at POP
 30% of Customers find Digital Screens useful
 52% Ad Recall Rate
4
Cannot be Underestimated
The Importance of Effective Content
5
Yourself
Doing it…
6
Digital Signage
in a Box
Yourself
Doing it…
7
Strategy
Content
8
Someone
Hire
9
Design
Template
10
Options
Network +
+
+
+
+
No Network
11
Options
Network
12
CMN Holdings, Inc.
cmnhi.com
Presented by:
Philip M. Cohen
Chairman/CEO

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Using Digital Screens to Increase Sales: POC / POS