In response to strong interest from our readers, DemandGen Report and Genius.com will present a second installment of this live webinar, delving deeper into the findings of a recently released study exploring the purchase patterns of the next generation B2B Buyer.
Consumer Controlled Environments Have the Highest Engagement LevelsFM Signal
This document discusses how consumers are increasingly taking control of their purchasing decisions and interactions with companies. It notes that 58% of purchases now originate from search and display ad click-through rates have dropped 50% year-over-year. Consumers prefer to control the methods of contact and give their own permission for data collection and usage. The document suggests that companies should give up some control to increase user engagement through more social and user-driven discovery, promotions, and conversations about products and services.
Today’s customers are more informed and getting their information in new ways from new sources. Decisions are influenced by discussions online and user reviews. The old ways of doing business are changing. And that means companies must change as well. As with all changes, those companies that successfully adapt to the reality of the market will succeed while those which don’t will fall behind. While this shift creates new challenges, it also creates a huge opportunity for businesses to reach customers in ways never before possible.
B2B Domination: Marketing's huge opportunity to drive profitable growthRegalix
"B2B Domination: Marketing's huge opportunity to drive profitable growth" webinar by Regalix.
Presenter: Sean Geehan
Key Takeaways from the webinar:
• Unraveling the differences between B2B and B2C
• Increasing marketing’s credibility with the Leadership team
• Aligning strategies to market needs
• Engaging & leveraging your most valuable customers
• Achieving sustainable, predictable and profitable growth
You can watch the archived version of the webinar by visiting this link - http://bit.ly/1g0CSG2
2015 Control System Integrators Digital Marketing Benchmark ReportJon DiPietro
The document summarizes the findings of a study that assessed the digital marketing performance of 100 North American control system integrators. The study analyzed websites based on 32 metrics across 5 categories: design/usability, search engine marketing, content marketing, social media, and marketing funnel. The study found that overall, control system integrators lag behind other B2B industries in digital marketing performance. Specifically, many integrator websites are outdated, not mobile friendly, lack content management systems, have low domain authority for search, do not use blogs or social media, and ignore the top of the marketing funnel. The document provides recommendations on how integrators can improve performance in each area analyzed.
The fast growth of consumer adoption of mobile and social channels has changed how we make decisions, brands need to develop cohesive digital strategies and then integrate with traditional channels to deliver true personalisation.
Thrive Analytics is a leading digital marketing research and customer engagement advisory firm with domestic and international capabilities. They provide consumer research, data analysis, advisory services, customer segmentation models, and loyalty programs. Their tools and technologies include online panels, data visualization, and a 360 degree connected experience. They have helped both media/agency companies and brands with digital advertising strategies. Their research shows most businesses now rely primarily on digital media like websites, search, social media, and mobile for marketing. Video is also becoming more accessible and effective for driving online actions and sales.
Digital advertising continues to grow in importance as consumers spend more time online. There are four main goals of digital advertising: customer acquisition, customer loyalty and cross-selling, brand building, and customer nurturing. The key areas of focus for digital advertising include programmatic, mobile, native, display, and social advertising. Programmatic advertising removes the human element from ad buying to make it more efficient. Display advertising can use various media formats across devices. Mobile advertising includes in-app, browser-based, and permission-based formats. Native advertising is designed to blend in with normal page content seamlessly.
In response to strong interest from our readers, DemandGen Report and Genius.com will present a second installment of this live webinar, delving deeper into the findings of a recently released study exploring the purchase patterns of the next generation B2B Buyer.
Consumer Controlled Environments Have the Highest Engagement LevelsFM Signal
This document discusses how consumers are increasingly taking control of their purchasing decisions and interactions with companies. It notes that 58% of purchases now originate from search and display ad click-through rates have dropped 50% year-over-year. Consumers prefer to control the methods of contact and give their own permission for data collection and usage. The document suggests that companies should give up some control to increase user engagement through more social and user-driven discovery, promotions, and conversations about products and services.
Today’s customers are more informed and getting their information in new ways from new sources. Decisions are influenced by discussions online and user reviews. The old ways of doing business are changing. And that means companies must change as well. As with all changes, those companies that successfully adapt to the reality of the market will succeed while those which don’t will fall behind. While this shift creates new challenges, it also creates a huge opportunity for businesses to reach customers in ways never before possible.
B2B Domination: Marketing's huge opportunity to drive profitable growthRegalix
"B2B Domination: Marketing's huge opportunity to drive profitable growth" webinar by Regalix.
Presenter: Sean Geehan
Key Takeaways from the webinar:
• Unraveling the differences between B2B and B2C
• Increasing marketing’s credibility with the Leadership team
• Aligning strategies to market needs
• Engaging & leveraging your most valuable customers
• Achieving sustainable, predictable and profitable growth
You can watch the archived version of the webinar by visiting this link - http://bit.ly/1g0CSG2
2015 Control System Integrators Digital Marketing Benchmark ReportJon DiPietro
The document summarizes the findings of a study that assessed the digital marketing performance of 100 North American control system integrators. The study analyzed websites based on 32 metrics across 5 categories: design/usability, search engine marketing, content marketing, social media, and marketing funnel. The study found that overall, control system integrators lag behind other B2B industries in digital marketing performance. Specifically, many integrator websites are outdated, not mobile friendly, lack content management systems, have low domain authority for search, do not use blogs or social media, and ignore the top of the marketing funnel. The document provides recommendations on how integrators can improve performance in each area analyzed.
The fast growth of consumer adoption of mobile and social channels has changed how we make decisions, brands need to develop cohesive digital strategies and then integrate with traditional channels to deliver true personalisation.
Thrive Analytics is a leading digital marketing research and customer engagement advisory firm with domestic and international capabilities. They provide consumer research, data analysis, advisory services, customer segmentation models, and loyalty programs. Their tools and technologies include online panels, data visualization, and a 360 degree connected experience. They have helped both media/agency companies and brands with digital advertising strategies. Their research shows most businesses now rely primarily on digital media like websites, search, social media, and mobile for marketing. Video is also becoming more accessible and effective for driving online actions and sales.
Digital advertising continues to grow in importance as consumers spend more time online. There are four main goals of digital advertising: customer acquisition, customer loyalty and cross-selling, brand building, and customer nurturing. The key areas of focus for digital advertising include programmatic, mobile, native, display, and social advertising. Programmatic advertising removes the human element from ad buying to make it more efficient. Display advertising can use various media formats across devices. Mobile advertising includes in-app, browser-based, and permission-based formats. Native advertising is designed to blend in with normal page content seamlessly.
Supercharge your sales process with advocates! (influitive)Mark Organ
This document discusses how companies can use customer advocates to drive word-of-mouth marketing and more efficiently generate demand. It notes that advocates create highly relevant and trusted content that influences up to 75% of B2B purchase decisions. Well-executed advocate programs that provide tasks, recognition and rewards for advocates can result in advocates generating over $135,000 in user-generated content value per new advocate through activities like product reviews, videos and references. The document advocates integrating advocates throughout the entire customer lifecycle from discovery through purchase and retention.
Earned media refers to word-of-mouth promotion and user-generated content that is shared without being directly paid for by a brand. To be effective, earned media strategies should integrate both online and offline efforts and sync with live events and TV to drive participation. Content needs to be emotionally engaging and share-worthy by being amusing, moving, inspiring or controversial in order to encourage sharing on social media platforms. The type of content and optimal timing of posts varies by platform, with visual content and posts in the late afternoon and evening tending to perform best.
This document discusses various online tools and metrics for analyzing digital media and audiences, selecting a potential partner, and monitoring one's online presence and reputation. It mentions tools from comScore for measuring digital audiences, MediaMind for digital advertising planning and optimization, and social media monitoring services like TwentyFeet, Social Bakers, Zocialrank, Social Mention, and Topsy for tracking an individual's online mentions and reputation across platforms. The document suggests using these tools to effectively target the right audience and evaluate options before making an important decision.
This document is a marketing consultant's resume and portfolio highlighting their 20 years of experience in omni-channel marketing, social media, email marketing, CRM, digital marketing, mobile marketing, metrics and analytics. It provides references and examples of projects and campaigns for brands. The consultant advocates for connecting with customers across channels, understanding data to segment audiences, and taking an innovative approach to stand out from competitors.
The document discusses opportunities for Irish companies in internet marketing. It finds that many companies are not taking advantage of online marketing opportunities and lack clear internet marketing strategies. While some have websites, they are not integrated into overall marketing plans. The document provides statistics showing that most companies spend little to nothing on online advertising, analytics, content creation, social media and email marketing. It recommends that companies develop strategic internet marketing plans before focusing on website development to better leverage online opportunities.
Good rebels smart social webinar - 21 june 2018Good Rebels
In this webinar Mark Ralphs will explore the opportunities for social media to make a measurable business difference to your organisation. You will also gain an understanding of the different ways social media can play a tactical role in brand strategy.
How brick and mortar can leverage the mobile futureMasha Geller
This document summarizes findings from a study about how brick and mortar retailers can leverage mobile technology. Some key findings include:
- 21-23% of shoppers in the US, UK, and Canada use mobile devices to assist with in-store shopping decisions
- These mobile-assisted shoppers use their devices in-store to check prices, product information, and reviews from family and others
- They also check other websites and store websites/apps on their devices to compare prices and make purchase decisions
- Retailers can strategically target different types of mobile-assisted shoppers, like "Exploiters" focused on lower prices or "Experience Seekers" prioritizing overall experience
- The document
This document provides an overview of how to integrate social media into a mobile marketing campaign. It discusses how people make purchasing decisions, key marketing secrets, an overview of social media and mobile usage statistics. It then explains how to combine social media and mobile marketing through approaches like location-based services, QR codes, and traditional social media platforms. The document emphasizes targeting mobile users, keeping updates short, promoting locally, optimizing mobile websites for thumbs, and providing a link to full sites. The overall goal is to help marketers understand how to develop effective social and mobile strategies.
R3 conducted face-to-face interviews with 205 senior Chinese marketers about their agency relationships. The marketers represented 746 relationships across advertising, media, digital, and marketing services agencies. Creativity, the agency's team, and innovation capabilities were the top criteria for selecting advertising agencies. Project-based compensation models have become more common among Chinese agencies, aligning with global benchmarks. The average relationship duration between Chinese clients and agencies has risen to 4.3 years, indicating longer-term partnerships.
Gamification in 2012: Trends in Consumer and Enterprise Markets with MetricsWanda Meloni
M2 Research is a market advisory company focused on emerging trends in entertainment, tools and technologies. We provide in depth coverage on mobile, social, demographics, non-gaming applications. Visit us at www.m2research.com.
This survey of 335 independent billboard operators found that 22% currently operate digital billboards, with 35% of the remaining 78% planning to convert to digital in the next year. Most operators do not currently receive ad revenue from national media buyers or brands. While 98% said they would join an alliance concept to help operators work with national advertisers, and 96% said competitors being involved would not prevent them from joining, only 2% were willing to pay an annual fee per billboard. The majority were interested in receiving information on future educational seminars and trade shows.
Inbound Marketing: Why You Need Inbound in 2014CQLCorp
This document discusses the benefits of inbound marketing strategies over outbound strategies. Some key points made include:
- 58% of marketers already use inbound strategies which generate 61% lower costs per lead than outbound strategies
- Companies that blog receive 67% more leads than those that don't and blogs can generate customers
- Social media produces 2x more leads than trade shows, telemarketing, direct mail or pay-per-click advertising
- Inbound marketing delivers 54% more leads into the marketing funnel than outbound marketing
The document outlines Dave Chaffey's presentation on developing a winning digital strategy. It discusses how digital marketing can help businesses grow in 2014 and examines which tactics, such as content marketing, email marketing, and social media marketing, are most likely to drive growth. It also addresses how to assess digital marketing capabilities, the importance of having a strategy and plan, resourcing digital marketing efforts, managing change and skills, and focusing on innovation and optimization. The presentation provides examples from companies like ASOS and Debenhams to illustrate digital marketing concepts and strategies.
This document discusses creating interactive online communities. It begins with an introduction to the presenter and agenda. It then explains how brand interaction is changing from one-way communication to two-way engagement through social media. The presentation covers different types of online communities, case studies of successful communities, and key metrics for a successful community including great content, thought leadership, recurring visitors through fresh content, and monetization or motivation of the community. It concludes with tips for getting started such as defining objectives and innovating for the community.
1) The document discusses the changing landscape of digital marketing due to digital disruption and the rise of technologies like social media and user-generated content. This has challenged traditional marketing approaches.
2) Key aspects of digital marketing discussed include digital marketing strategies and frameworks like the SOSTAC model, as well as growth hacking, digital platforms, and the three dimensions of digital disruption: access, economics, and performance.
3) The document examines both the opportunities and challenges of digital disruption for companies and marketers, such as the threat posed by "interface owners" that facilitate exchanges without controlling whole business models.
The document discusses challenges facing retailers in the omni-channel environment, including a lack of digital strategy, inconsistent inventory data across channels, and inability to personalize experiences for customers. It notes trends like most retail sales being digitally impacted and customers expecting personalized service. To address these challenges, the document recommends that retailers create a single view of product data and a consistent customer experience across all touchpoints by implementing a product information management system. This allows accurate inventory visibility, a unified brand experience, and fulfillment through personalization.
This study examined the impact of digital marketing on consumer purchasing behavior in India. It found that the majority of respondents were influenced by digital marketing to shop online. Most used Instagram and Facebook. Advertisements were commonly seen on Facebook and Instagram. Consumers typically purchase electronics, medicines, clothing, and books digitally. Reviews and convenience were the biggest factors impacting purchasing decisions. The findings support that digital marketing gains traffic and Indians engage heavily with social media platforms.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
Supercharge your sales process with advocates! (influitive)Mark Organ
This document discusses how companies can use customer advocates to drive word-of-mouth marketing and more efficiently generate demand. It notes that advocates create highly relevant and trusted content that influences up to 75% of B2B purchase decisions. Well-executed advocate programs that provide tasks, recognition and rewards for advocates can result in advocates generating over $135,000 in user-generated content value per new advocate through activities like product reviews, videos and references. The document advocates integrating advocates throughout the entire customer lifecycle from discovery through purchase and retention.
Earned media refers to word-of-mouth promotion and user-generated content that is shared without being directly paid for by a brand. To be effective, earned media strategies should integrate both online and offline efforts and sync with live events and TV to drive participation. Content needs to be emotionally engaging and share-worthy by being amusing, moving, inspiring or controversial in order to encourage sharing on social media platforms. The type of content and optimal timing of posts varies by platform, with visual content and posts in the late afternoon and evening tending to perform best.
This document discusses various online tools and metrics for analyzing digital media and audiences, selecting a potential partner, and monitoring one's online presence and reputation. It mentions tools from comScore for measuring digital audiences, MediaMind for digital advertising planning and optimization, and social media monitoring services like TwentyFeet, Social Bakers, Zocialrank, Social Mention, and Topsy for tracking an individual's online mentions and reputation across platforms. The document suggests using these tools to effectively target the right audience and evaluate options before making an important decision.
This document is a marketing consultant's resume and portfolio highlighting their 20 years of experience in omni-channel marketing, social media, email marketing, CRM, digital marketing, mobile marketing, metrics and analytics. It provides references and examples of projects and campaigns for brands. The consultant advocates for connecting with customers across channels, understanding data to segment audiences, and taking an innovative approach to stand out from competitors.
The document discusses opportunities for Irish companies in internet marketing. It finds that many companies are not taking advantage of online marketing opportunities and lack clear internet marketing strategies. While some have websites, they are not integrated into overall marketing plans. The document provides statistics showing that most companies spend little to nothing on online advertising, analytics, content creation, social media and email marketing. It recommends that companies develop strategic internet marketing plans before focusing on website development to better leverage online opportunities.
Good rebels smart social webinar - 21 june 2018Good Rebels
In this webinar Mark Ralphs will explore the opportunities for social media to make a measurable business difference to your organisation. You will also gain an understanding of the different ways social media can play a tactical role in brand strategy.
How brick and mortar can leverage the mobile futureMasha Geller
This document summarizes findings from a study about how brick and mortar retailers can leverage mobile technology. Some key findings include:
- 21-23% of shoppers in the US, UK, and Canada use mobile devices to assist with in-store shopping decisions
- These mobile-assisted shoppers use their devices in-store to check prices, product information, and reviews from family and others
- They also check other websites and store websites/apps on their devices to compare prices and make purchase decisions
- Retailers can strategically target different types of mobile-assisted shoppers, like "Exploiters" focused on lower prices or "Experience Seekers" prioritizing overall experience
- The document
This document provides an overview of how to integrate social media into a mobile marketing campaign. It discusses how people make purchasing decisions, key marketing secrets, an overview of social media and mobile usage statistics. It then explains how to combine social media and mobile marketing through approaches like location-based services, QR codes, and traditional social media platforms. The document emphasizes targeting mobile users, keeping updates short, promoting locally, optimizing mobile websites for thumbs, and providing a link to full sites. The overall goal is to help marketers understand how to develop effective social and mobile strategies.
R3 conducted face-to-face interviews with 205 senior Chinese marketers about their agency relationships. The marketers represented 746 relationships across advertising, media, digital, and marketing services agencies. Creativity, the agency's team, and innovation capabilities were the top criteria for selecting advertising agencies. Project-based compensation models have become more common among Chinese agencies, aligning with global benchmarks. The average relationship duration between Chinese clients and agencies has risen to 4.3 years, indicating longer-term partnerships.
Gamification in 2012: Trends in Consumer and Enterprise Markets with MetricsWanda Meloni
M2 Research is a market advisory company focused on emerging trends in entertainment, tools and technologies. We provide in depth coverage on mobile, social, demographics, non-gaming applications. Visit us at www.m2research.com.
This survey of 335 independent billboard operators found that 22% currently operate digital billboards, with 35% of the remaining 78% planning to convert to digital in the next year. Most operators do not currently receive ad revenue from national media buyers or brands. While 98% said they would join an alliance concept to help operators work with national advertisers, and 96% said competitors being involved would not prevent them from joining, only 2% were willing to pay an annual fee per billboard. The majority were interested in receiving information on future educational seminars and trade shows.
Inbound Marketing: Why You Need Inbound in 2014CQLCorp
This document discusses the benefits of inbound marketing strategies over outbound strategies. Some key points made include:
- 58% of marketers already use inbound strategies which generate 61% lower costs per lead than outbound strategies
- Companies that blog receive 67% more leads than those that don't and blogs can generate customers
- Social media produces 2x more leads than trade shows, telemarketing, direct mail or pay-per-click advertising
- Inbound marketing delivers 54% more leads into the marketing funnel than outbound marketing
The document outlines Dave Chaffey's presentation on developing a winning digital strategy. It discusses how digital marketing can help businesses grow in 2014 and examines which tactics, such as content marketing, email marketing, and social media marketing, are most likely to drive growth. It also addresses how to assess digital marketing capabilities, the importance of having a strategy and plan, resourcing digital marketing efforts, managing change and skills, and focusing on innovation and optimization. The presentation provides examples from companies like ASOS and Debenhams to illustrate digital marketing concepts and strategies.
This document discusses creating interactive online communities. It begins with an introduction to the presenter and agenda. It then explains how brand interaction is changing from one-way communication to two-way engagement through social media. The presentation covers different types of online communities, case studies of successful communities, and key metrics for a successful community including great content, thought leadership, recurring visitors through fresh content, and monetization or motivation of the community. It concludes with tips for getting started such as defining objectives and innovating for the community.
1) The document discusses the changing landscape of digital marketing due to digital disruption and the rise of technologies like social media and user-generated content. This has challenged traditional marketing approaches.
2) Key aspects of digital marketing discussed include digital marketing strategies and frameworks like the SOSTAC model, as well as growth hacking, digital platforms, and the three dimensions of digital disruption: access, economics, and performance.
3) The document examines both the opportunities and challenges of digital disruption for companies and marketers, such as the threat posed by "interface owners" that facilitate exchanges without controlling whole business models.
The document discusses challenges facing retailers in the omni-channel environment, including a lack of digital strategy, inconsistent inventory data across channels, and inability to personalize experiences for customers. It notes trends like most retail sales being digitally impacted and customers expecting personalized service. To address these challenges, the document recommends that retailers create a single view of product data and a consistent customer experience across all touchpoints by implementing a product information management system. This allows accurate inventory visibility, a unified brand experience, and fulfillment through personalization.
This study examined the impact of digital marketing on consumer purchasing behavior in India. It found that the majority of respondents were influenced by digital marketing to shop online. Most used Instagram and Facebook. Advertisements were commonly seen on Facebook and Instagram. Consumers typically purchase electronics, medicines, clothing, and books digitally. Reviews and convenience were the biggest factors impacting purchasing decisions. The findings support that digital marketing gains traffic and Indians engage heavily with social media platforms.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
Facebook Marketing Strategy with SNJ Global Services.pptxsarfrazkhanm47
Explore the potential of Facebook marketing with SNJ Global Services. We specialize in targeted ad campaigns and engaging content strategies to enhance your brand's visibility and drive conversions. Discover more about our solutions at SNJ Global Services:
https://snjglobalservices.com/.
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Using Digital Screens to Increase Sales: POC / POS
1. Using Your Digital Screen to
Increase Sales: POC / POS
1
Presented by:
Philip M. Cohen
Chairman/CEO
2. 2
Proven to Increase Sales
Digital Screens are
0%
20%
40%
60%
80%
2010 Arbitron Study
% of Consumers Polled
Customer
Survey
70%
Noticed
Digital
Screen
47%
Recalled
Seeing
the Ad
55%
Recalled Ad
Specific
Message
3. 3
are Engaging
Digital Screens 60% of buying decisions at POP
30% of Customers find Digital Screens useful
52% Ad Recall Rate