Without a content brief to guide your writers in the right direction, you'll be left with content that is not aligned with your campaign goals or your brand needs. There is good news - You can use ChatGPT's assistance to build effective content briefs. This SlideShare post explains how.
Here's what you'll find in this post -
*Generate the title using ChatGPT
*Create a brief overview of the topic using ChatGPT
*Determine the blog content format using ChatGPT
*Find out the target word count using ChatGPT
*Use ChatGPT to define the content goals
*Create audience personas using ChatGPT
*Keyword research for content topic with ChatGPT
*Use ChatGPT to generate topic-specific brand guidelines
*Use ChatGPT to come up with CTA suggestions
*Research reference materials for a topic
To learn more about using ChatGPT to build content briefs, read the complete blog post - https://narrato.io/blog/how-to-use-chatgpt-for-building-content-briefs/
2. Contents
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Generate the title using ChatGPT
Create a brief overview of the topic using ChatGPT
Determine the blog content format using ChatGPT
Find out the target word count using ChatGPT
Use ChatGPT to define the content goals
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Investor Stock Profit
6. Create audience personas using ChatGPT
7. Keyword research for content topic with ChatGPT
8. Use ChatGPT to generate topic-specific brand guidelines
9. Use ChatGPT to come up with CTA suggestions
10. Research reference materials for a topic
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3. 1. Generate the title using ChatGPT
ChatGPT Prompt: You are a blog topic generator. Generate
[X] different creative and catchy titles for the topic [Topic]
ChatGPT Prompt: You are a blog topic generator. Generate
[X] different creative and catchy titles for the topic [Topic]
Title provides more context to the writer, allowing
them to focus on the article’s intent
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4. 2. Create a brief topic overview using ChatGPT
ChatGPT Prompt: What should be the general theme of an
article on [topic]
ChatGPT Prompt: What should be the general theme of an
article on [topic]
Gives the writer ideas on how to approach the
topic
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5. 3. Determine the content format using ChatGPT
ChatGPT prompt: What would be the ideal blog content
format for the topic [Topic]?
ChatGPT prompt: What would be the ideal blog content
format for the topic [Topic]?
Determine which blog writing format to use for a
particular topic
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6. 4. Find out the target word count using ChatGPT
ChatGPT Prompt: Suggest an ideal word count for a blog
post on the topic [Topic]
ChatGPT Prompt: Suggest an ideal word count for a blog
post on the topic [Topic]
Knowing the target word count allows the writer
to allocate their time and resources effectively
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7. 5. Use ChatGPT to define the content goals
ChatGPT Prompt: Define some content goals for the topic [Topic]
ChatGPT Prompt: Define some content goals for the topic [Topic]
ChatGPT can help you determine a few topic-specific
content goals
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8. 6. Create audience personas using ChatGPT
ChatGPT Prompt: Define audience persona for the topic [Topic].
Also, provide information about their search intent
ChatGPT Prompt: Define audience persona for the topic [Topic].
Also, provide information about their search intent
To create content that resonates with audience, writers
need details about audience
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9. 7. Keyword research with ChatGPT
ChatGPT Prompt: Generate a list of top keywords for [topic] which
will improve the content’s search rankings
ChatGPT Prompt: Generate a list of top keywords for [topic] which
will improve the content’s search rankings
Identify primary and secondary keywords for topic
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Narrato's SEO brief generator can also help with keyword research
10. 8. Use ChatGPT to generate topic-specific brand guidelines
ChatGPT Prompt: Generate brand guidelines for the topic
“Content marketing trends”
ChatGPT Prompt: Generate brand guidelines for the topic
“Content marketing trends”
It’s a good idea to include topic-specific brand
guidelines, besides general brand guidelines
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11. 9. Use ChatGPT to come up with CTA suggestions
ChatGPT Prompt: Generate a list of CTA suggestions for the topic
[Topic]
ChatGPT Prompt: Generate a list of CTA suggestions for the topic
[Topic]
Along with the CTA guidelines, provide your writers
with some CTA suggestions too
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12. 10. Research reference materials for a topic
Narrato’s SEO content brief generator is a
better option to get useful reference links
Narrato’s SEO content brief generator is a
better option to get useful reference links
ChatGPT is not the best option for generating references,
because it has only been trained on data up to 2021
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13. Thank You
If you want to learn more about using ChatGPT to
build content briefs, read the complete article.
https://narrato.io/blog/how-to-use-chatgpt-for-
building-content-briefs/