What flavour is your digital transformation?

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Here are some notes and slides from our HACT House Party session on Digital Transformation based on findings from the Visceral Business Connected Housing studies. Check out www.visceralbusiness for more information.

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What flavour is your digital transformation?

  1. 1. What Flavour Is Your Digital Transformation? @Annemcx @VisceralBiz www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
  2. 2. Do you Zoom? www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
  3. 3. The 2014 CONNECTED HOUSING Study Accelerating performance www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
  4. 4. 5 Flavours of Digital Transformation www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
  5. 5. www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd 1. Communications Flavour
  6. 6. 1. Communications Flavour www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd There are some very whizzy and shiny social media platforms and apps out there. But what matters most really are strategies for the social media platforms on Housing websites and that residents’ use...
  7. 7. www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd Is on 99%of the Top 100 UK Housing websites If your digital transformation’s mainly about communication, it pays to focus on integrating social media, website engagement and developing networked analytics as the priority. Is on 86%of the Top 100 UK Housing websites 1. Communications Flavour
  8. 8. 1. Communications Flavour www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd Social media networks can be walled gardens, so what’s the value of publishing straight to these platforms..? Your website is arguably the main point of attraction, it builds digital equity in your brand and creates seamless user experiences.
  9. 9. P.O.S.S.E Publish on Own Site, Syndicate Everywhere www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd Picture by Joyork © https://www.flickr.com/photos/joyork/443885130
  10. 10. Specific Communications Objectives Broadcast v Interaction www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd To engage with our stakeholders To promote our activities To reach residents, housing professionals and employers To be properly recognized externally for all we do well To reach tenants and staff These are some of the social media communications objectives Housing organisations have said they have. These can be developed into detailed specific engagement and interactivity. 1. Communications Flavour *Source: Connected Housing 2014
  11. 11. 2. Channel Shift Flavour www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
  12. 12. www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd To achieve channel shift, the first step of course is finding out who and where people are online. And it’s still early days here for many Housing organiations. 2. Channel Shift Flavour
  13. 13. www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd 2. Channel Shift Flavour
  14. 14. 2. Channel Shift Flavour www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
  15. 15. www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd Housing organisations can create channel shifts by developing clear customer journey strategies and a framework for tracking and understanding user behaviours, backed up by data. 2. Channel Shift Flavour
  16. 16. 3. Service Design Flavour www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
  17. 17. www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd Developing powerful service design experiences and effective digital interaction goes straight to the heart of any brand. 3. Service Design Flavour
  18. 18. www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd 3. Service Design Flavour ‘Putting people first?’ It’s arguably a threshold more than a differentiator.
  19. 19. www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd There’s a lot of vendorware out there. But how many focus on putting a data capability into your organisation? A good digital transformation strategy based on service design does that. 3. Service Design Flavour
  20. 20. Make your own www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd Picture by Laura Manfre © https://www.flickr.com/photos/joyork/443885130
  21. 21. www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd 3. Service Design Flavour
  22. 22. 4. Networked Culture Flavour www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
  23. 23. 4. Networked Culture Flavour www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd Picture by Claire Howson © https://www.flickr.com/photos/claire_howson/2706334959
  24. 24. www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd Developing a networked culture internally is at the core of creating sustained digital transformation. It can be used to measure flows of business value and this becomes even more important when people are mobile. 4. Networked Culture Flavour
  25. 25. 4. Networked Culture Flavour www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
  26. 26. www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd Inter-Operability 4. Networked Culture Flavour
  27. 27. www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd Networked culture promotes interoperability and linked data across departments, projects and platforms wherever possible. 4. Networked Culture Flavour
  28. 28. 5. Business model flavour www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
  29. 29. 5. Business model flavour LACK of supply Affordability Unemployment Skills www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd These issues Housing organisations say affect them the most*. Digital business modeling as part of digital transformation can help Housing organisations adapt to meet them. *Source: Connected Housing 2014
  30. 30. Personal data sources Locators Social Interactions Environment Transactions Personal data store Personal data apps and services Visualisation/Awareness Management/Control Sharing/Exploitation Social Value 5. Business model flavour Source: Sandy Pentland - MIT Centre for Collective Intelligence www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd Huge opportunities can be opened up using digital transformation, but for many it’s not business management as we know it.
  31. 31. So, what flavour is your digital transformation? www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd
  32. 32. Every organisation is different www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd Picture by Martia Craftnya © https://www.flickr.com/photos/martina-craftyna/2711163746
  33. 33. Data strategy Brand communications Service design Business model www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd About Visceral Business All these things together create connected performance
  34. 34. www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd About Visceral Business Effective transformation evolves from looking at issues in new ways... experience
  35. 35. www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd “Look, all I’m saying is now is the time to develop the technology to deflect the asteroid” It will pay to be proactive about digital transformation.
  36. 36. So, come take a connected look at it with us. www.visceralbusiness.com© 2014 Anne McCrossan & Visceral Business Ltd Content and platform development Channel shift Data-led strategy Service design and delivery Internal performance Enterprise architecture Insight, research and segmentation Impact measurement You can download the 2013 Connected Housing Report from www.visceralbusiness.com Be part of Connected Housing 2014 Check out www.visceralbusiness.com/2014-connected-housing-intro or email anne@visceralbusiness.com

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