Uncover the secrets of search intent and revolutionize your content approach. Learn how to align your content with user expectations, boost engagement, and skyrocket your search rankings.
2. WHAT IS SEARCH INTENT ?
Search intent also known as user intent
is the reason why a user types a
particular query into a search engine.
It represents what the user is trying to
achieve with their search, whether
that's finding an answer to a question,
looking for a specific website,
purchasing a product, or exploring a
topic.
3. WHY SEARCH INTENT IS IMPORTANT ?
● Have a more effective content strategy: by targeting
keywords that align with the needs of your target
audience
● Create relevant content: by understanding your users'
needs and creating content that fulfills them
● Rank higher in search results: by showing search
engines that your content is valuable and relevant to
their users
5. NAVIGATIONAL INTENT INFORMATIONAL INTENT
USER WANT TO FIND A
SPECIFIC PAGE
EXAMPLE:- FACEBOOK
LOGIN
USER WANT TO LEARN
MORE ABOUT SOMETHING
EXAMPLE:- WHAT IS SEO?
6. COMMERCIAL INTENT TRANSACTIONAL INTENT
USER WANT TO DO
RESEARCH BEFORE MAKING
A PURCHASE DECISION
EXAMPLE:- BEST MOBILE
USER WANT TO MAKE A
ACTION AS PURCHASE
EXAMPLE:- BUY APPLE
WATCH
