The document provides tips for creating a coupon promotion on a Facebook fan page using the Coupon Promo option. It outlines the steps to set the general preferences of the promotion, customize the registration form and participation mode, upload promotion images, and install the promotion app on the fan page. Key tips include being careful when selecting fields, adding calls to action and co-branding, and customizing messages and CSS to match the brand style.

1. User Manual
·
Coupon Promotion

2. When creating a new promotion, select the “Coupon Promo” option and
the fan page where it would be installed
TIP:
Be very careful when completing
this step because once these fields
have been selected and saved they
won´t be able to be edited again
afterwards.

3. Set the general preferences of your promotion
TIP:
Inside the “Description” field detail:
•Dynamic of the promotion
•Participation process
•Prizes
•Amount of winners
•Winner selection process
TIP:
Customize your Fan Blocker
image to raise expectations
about the prizes.

4. Set the register form
TIP:
Shorter forms have better results
TIP:
Customize your form to find out likes and
interests of your participants

5. Set the participation mode
TIP:
Introduce a participants limit to moderate the amount of
coupons given away
TIP:
To increase the virality of your promotion select the options:
“Show active users”
“Make entries public”
“Enhable facebook comments”

6. Set the coupons given away
TIP:
To follow up and control the given away
coupons and avoid fraud risks, introduce a code
that identificates each coupon, or even select
the option for importing your own codes through
a Excel file.

7. Upload the images of your promotion
TIP:
Include a call to action
TIP:
Use this image to start raising expectations about your next campaign.
TIP:
Encourage participants to viralize your promotion
TIP:
Remember to set it afterwards between the visible tabs on your fan page
TIP:
Make co-branding actions.
Activate a new “like box” that will enhable users to
give a like to a second fan page.

8. Customize the messages of your promotion
TIP:
Edit the texts so that they have the style
and language of your brand.
TIP:
Edit the images of the message to show
an attractive image of the discount or
the voucher given away to encourage a
greater virality.

9. Customize your app
TIP:
Upload your own CSS to
customize the look & feel of
your app so that it matches with
the style of your brand.

10. Install your app
TIP:
If you install your promotion and it has setted
“Now” as its start date, the promotion will start
running automatically on your fan page and you
woun´t be able to modify the start date again.

11. All done!